Health care is an appointment-based industry, which means you only make money when your patients show up for their appointments. Unfortunately, getting patients to do that consistently is no easy task. Missed and cancelled appointments are the bane of many a provider’s existence—at least until they discover integrated scheduling software with automated appointment reminders and waitlist management.
I’ve been discussing the importance of leveraging data to demonstrate the unequivocal efficacy of rehab therapy for a while now. After all, data is objective. It’s clear-cut. It’s obvious—and yes, it continues to be important, whether it’s outcomes data at the practice level or national research studies that prove the benefit of first-line rehab therapy in terms of cost-effectiveness, long-term results, and safety.
We know automated text, phone, and email reminders improve patient attendance rates and help prevent cancellations and no-shows. But, what is the ideal send time and frequency for each type of reminder?
The front desk of a PT, OT, or SLP practice is pretty much its control tower. When front office operations break down—and clinics fail to promptly return patient phone calls, schedule appointments at optimal intervals, check patients in and out, verify patient insurance information, or collect payment—then the efficiency and effectiveness of the entire organization suffers.
If you ever look at negative company reviews on Glassdoor, you’ll see a recurring theme: “Management was awful, but my coworkers were great.” Coworkers can make or break your experience at a company, but even if you don’t immediately click with your team, there are plenty of ways to build camaraderie intentionally.
If you own a business—or would like to own one at some point—then you’re probably on a constant hunt for the secret to entrepreneurial success and the formula for profitability. Business leaders want to know how to maximize profit and streamline workflows without overburdening staff and tanking morale.
Let’s say you want to order a custom cake from a small bakery, and you plan to swing by to place your order after work. Unfortunately, your work day turns into a total stress-fest, and you barely have time to run into the bakery before it closes.
What if I told you that no single policy or engagement plan would be enough to motivate all of your employees—no matter how good it is? I hope you’re comfortable with your answer to that question, because that’s exactly what I’m telling you.
Delivering an A-plus patient experience is a PT clinic’s best marketing strategy. Here’s how to do it right.
Recently, we’ve focused a lot of our content on marketing to acquire new patients, whether that’s via physician referral or self-referral à la direct access. But, we’d be remiss not to talk about marketing to the patients who are currently in your care (i.e., retention marketing).