While some word-of-mouth marketing might happen organically, you’ll need to make an effort to maximize its impact.
With some form of direct access now available in all 50 states, the physical therapy industry has come a long way in the quest to be able to reach patients first. As a result, PTs are now better able to own their role as primary care coordinators for patients with musculoskeletal conditions—and patients are benefiting from more conservative first-line interventions.
One of the greatest joys of being a physical therapist is interacting with patients. There is truly no feeling in the world like helping someone improve his or her mobility and independence.
We’re big fans of patient-centered marketing—especially now that all 50 states have direct access laws that allow PTs to, at minimum, evaluate patients without a referral. But that doesn’t mean you should rely entirely on word-of-mouth to bring in new clients. After all, many states have limited direct access laws that prevent PTs from having full control over their patients’ medical journey—and many payers still require some degree of physician involvement in therapy care plans.
When done right, email can be your secret weapon for getting more patients, retaining them longer, and re-engaging them post-discharge.
The therapy practices that will be successful and profitable in the current healthcare environment are the ones that expand their revenue potential beyond third-party payments