2020 has heralded wave upon wave of change for rehab therapy practice owners, but one thing remains a constant: the need to keep existing patients actively engaged and bring new patients through the door. Whether you’re in the early stages of reopening your clinic or looking to ramp up business, putting together a marketing plan that’ll get you to the next step is absolutely essential.
Treating patients and helping them heal can be tremendously rewarding, but providing hands-on therapy—as a generalist PT, at least—might not float everyone’s boat. I mean, consider my job. I’m a professional writer (and I kind of like it), but the idea of churning out listicles and research articles probably sounds nauseating to a lot of people.
At this point, most of us have witnessed someone refusing to comply with a mask requirement—whether that’s in a video, a social media post, or good ol’ real life. Unfortunately, it’s become a controversial issue, but the numbers indicate that widespread—and proper
Rehab therapy practice owners close down their businesses for many different reasons—from retirement to say, a large-scale health crisis. Whether a closure is temporary or long-term, there’s definitely a wrong way to close up shop—and as a result, leave your employees and patients high and dry…
This year has been a roller coaster of change for PTs—and for healthcare workers in general. Even though we’re only halfway through the year, we’ve seen PTs cycle through all sorts of ups and downs, from shutting down their clinics to widely adopting telehealth…
Social justice requires equal access to privileges—like wealth or various opportunities—within a community or society. Without equal access to privileges, social injustices flourish until inequities appear everywhere—in education; housing; health care quality; distribution of wealth, violen
Regardless of what you believe to be the societal and social implications of physical distancing, most people have—at least somewhat—adjusted to allowing for six feet of extra space between themselves and others. However, while it may be easy to scoot to one side of a wide sidewalk to let s
With your updated sick leave policy—and the current hypervigilance around preventing the spread of illness—there’s a good chance that you may see more employees using their sick days over the next several months. And that’s a good thing. Whether you send home an employee who has the sniffles, one of your therapists calls out because he or she is keeping a child home from daycare, or someone on your staff needs to self-quarantine for the full 14 days
As the world begins to resume operations, many physical therapy professionals are wondering how they can deliver the best possible care to their patients—without putting anyone at risk of contracting COVID-19 in the process.
The pandemic isn’t over, but many rehab therapy clinics are starting to resume operations. Yet, things aren’t—and can’t be—the same as they were before (at least not for the time being), which means in order to move into this next phase, clear communication is paramount.
COVID-19 has created the perfect witch’s brew of intense stress. People across the country are concerned about the health of themselves and their families; job security is shaky (and household incomes are dropping); and basic necessities like food staples and hygiene supplies are still—even after two months—difficult to find.
This is the third blog post in my series on working on your business, when you can’t work in your business. My intention is to help providers improve sustainability and efficiency within their practices, so they can come out of this pandemic with a renewed spirit and the ability to provide maximum benefits to patients.