• Pessimism and the PT: Why We're Unhappy (and Where We Must Go From Here) Image

    articleAug 27, 2018 | 7 min. read

    Pessimism and the PT: Why We're Unhappy (and Where We Must Go From Here)

    This is a precarious time for the physical therapy profession. We’re walking a tightrope spanning unparalleled professional development and scope of practice—and the burnout and crippling debt burden that are threatening to drive many therapists away from the profession altogether. It’s the best of times and the worst of times. On one hand, the DPT is now standard for entry-level physical therapy graduates in the United States. PTs are graduating with more knowledge—and a wider scope of …

  • Why I Paid $75 Per PT Visit for Two Months Image

    articleAug 24, 2018 | 9 min. read

    Why I Paid $75 Per PT Visit for Two Months

    When I woke up after a night of boot-scootin’ my way down Lower Broadway—Nashville’s famous honky-tonk alley—my head wasn’t the only thing that hurt. In fact, the moment I stepped out of bed, I knew I was in serious trouble, even if I wasn’t quite ready to admit it to myself. Part of me was in denial that I could actually injure myself from swinging through one too many do-si-dos. But, the shooting pain I felt on …

  • Employee Engagement: Your Most Important Business Initiative Image

    articleJul 5, 2018 | 5 min. read

    Employee Engagement: Your Most Important Business Initiative

    What single business initiative can make your employees want to work harder for you, while inspiring them to be happier than ever with their jobs? Hint: The answer is not more money . The answer is increasing employee engagement . This is possibly the single most important part of an owner or manager’s duties. To tackle this job, we must start with creating unparalleled company culture . Wikipedia defines company culture as “the character of the organization; …

  • Up and Leave: What to Do When a Therapist Quits Image

    articleJun 26, 2018 | 5 min. read

    Up and Leave: What to Do When a Therapist Quits

    Breakups are never easy. Even if it’s an amicable split, it’s hard not to look back on your time together and wonder what could’ve been. But here’s the good news: if you approach a breakup from a place of maturity and wisdom, you can learn some valuable lessons and apply them to your next relationship. Of course, the relationship I’m referring to in this post is the one between a rehab therapy practice manager and his or …

  • 4 Subtle Ways You're Killing the Patient Experience Image

    articleJun 22, 2018 | 6 min. read

    4 Subtle Ways You're Killing the Patient Experience

    A positive patient experience is essential for instilling confidence and security in your patients—and for sustaining a healthy practice. When patients feel rushed, dismissed, or expendable, they’ll often drop out prematurely —and possibly seek care from a different PT (or move on to a whole other discipline). With that in mind, here are some of the common ways you’re subtly sabotaging the patient experience that you work so hard to create in your practice: 1. Providing a …

  • Professionalism in the PT Workplace: Where Do You Draw the Line? Image

    articleJun 13, 2018 | 5 min. read

    Professionalism in the PT Workplace: Where Do You Draw the Line?

    The fact that I’m writing about professionalism in the workplace might make some of my friends and former colleagues snicker a bit. After all, I was never known for my poise in the clinic; instead, I was always the one with the dad jokes and over-sharing moments. But I can also admit that, although I needed to be spoken to (sternly!) on several occasions, I have come a long way over the years. On that note, I’d …

  • 4 Reasons Your Staff Therapists are Unmotivated Image

    articleJun 7, 2018 | 5 min. read

    4 Reasons Your Staff Therapists are Unmotivated

    Treating patients is equal parts challenging and rewarding, which is one of the reasons physical therapy is such a fulfilling profession . But if you’re noticing that your therapists’ motivation is lagging a bit, it’s important to understand why. Here are four reasons why physical therapists’ motivation can decrease, as well as steps you can take to make things better.   Their compensation is based solely on productivity. The Problem Nobody likes being reduced to a billing …

  • The Great 8 Elements of the Patient Experience Image

    articleMay 24, 2018 | 10 min. read

    The Great 8 Elements of the Patient Experience

    As I was getting ready to graduate college and begin interviewing for jobs, I was blown away by the experience I had with Ernst & Young. They were engaging, showed interest in me as a person, and paid attention to all the details. When I flew out to visit the office, they picked me up in a limousine, left a gift bag in my hotel room, and took care of just about every other detail. And even …

  • 5 Times When It's Okay to Lose a PT Patient Image

    articleMay 22, 2018 | 6 min. read

    5 Times When It's Okay to Lose a PT Patient

    Goodbyes are never easy, especially when they’re directed at patients who haven’t yet reached their physical therapy goals. Even if you’re dealing with a difficult patient, cutting him or her loose goes against everything you’ve been taught as a healthcare provider. And if you’re a practice owner, losing a patient probably seems contradictory to your business goals. After all, more patients equal more money, right? Not necessarily. Unfortunately, this belief—no matter how well-intentioned—can result in wasted time, …

  • You've Got Mail: Email Marketing Basics for PTs, OTs, and SLPs Image

    articleMay 11, 2018 | 7 min. read

    You've Got Mail: Email Marketing Basics for PTs, OTs, and SLPs

    If there’s one sound that elicits instant nostalgia for the 1990s, it’s the fuzzy whirring and techy chirps of a dial-up modem . To an entire generation, this sound heralded the dawn of a new age and connected people over all over the world through email. By the late ’90s, many businesses had gotten on the email bandwagon, which provided them a speedy and effective way to connect with their target consumers—and it didn’t take long for …

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