• The Secret Connection Between People and Profitability Image

    articleNov 1, 2019 | 7 min. read

    The Secret Connection Between People and Profitability

    If you own a business—or would like to own one at some point—then you’re probably on a constant hunt for the secret to entrepreneurial success and the formula for profitability . Business leaders want to know how to maximize profit and streamline workflows without overburdening staff and tanking morale. Some clinics have found their individual sweet spots, and that’s awesome—but the truth is that profitability isn’t all about hitting KPI goals and benchmarking a mountain of metrics …

  • 5 Ways Poor Communication is Destroying Your PT Clinic Image

    articleOct 22, 2019 | 10 min. read

    5 Ways Poor Communication is Destroying Your PT Clinic

    Let’s say you want to order a custom cake from a small bakery, and you plan to swing by to place your order after work. Unfortunately, your work day turns into a total stress-fest, and you barely have time to run into the bakery before it closes. You slip inside with five minutes to spare. The baker is annoyed that you came in so close to closing time (she had a bad day, too), and you can …

  • Motivation Restoration: How to Effectively Engage Employees in Your PT Clinic Image

    articleOct 8, 2019 | 8 min. read

    Motivation Restoration: How to Effectively Engage Employees in Your PT Clinic

    What if I told you that no single policy or engagement plan would be enough to motivate all of your employees —no matter how good it is? I hope you’re comfortable with your answer to that question, because that’s exactly what I’m telling you. There is no one-size-fits-all master plan that will satisfy the needs of every single one of your employees (unless, of course, you have only one employee or you employ a handful of clones). …

  • How to Have a Better Patient Care Experience in Your Practice Image

    articleSep 12, 2019 | 6 min. read

    How to Have a Better Patient Care Experience in Your Practice

    This post comes from Ascend 2019 speaker Brian Gallagher, PT, the owner and CEO of MEG Business Management . Want to see Brian speak about building a winning front desk management system in your practice? Register for Ascend here . Curious about the rest of the speaker lineup? Check it out here . Ready to provide a better patient care experience ?  Well, look no further than your front desk team . Recently, I suffered a prolapsed …

  • Marketing for Retention: 6 Strategies to Keep Current Patients Coming Back Image

    articleJun 27, 2019 | 6 min. read

    Marketing for Retention: 6 Strategies to Keep Current Patients Coming Back

    Recently, we’ve focused a lot of our content on marketing to acquire new patients, whether that's via physician referral or self-referral à la direct access . But, we'd be remiss not to talk about marketing to the patients who are currently in your care (i.e., retention marketing). After all, it's much more cost-effective to keep the patients you have than it is to continuously bring in new patients to keep your schedule full. And, as WebPT President …

  • The Good, The Bad, and The Ugly: How to Respond to Every Kind of Patient Review Image

    articleJun 25, 2019 | 11 min. read

    The Good, The Bad, and The Ugly: How to Respond to Every Kind of Patient Review

    Thirty years ago, the term “reputation management” struck far less fear into clinic owners’ hearts. Online reviews didn’t exist, and belonging to the Better Business Bureau (BBB) was as good as gold from the public’s standpoint. But these days, people are quick to use the Internet as a way to share experiences—both positive and negative—about any business. From A/C services to zoos, you’ll almost certainly find reviews online. Nowadays, it’s best practice to respond to those reviews …

  • Patient Marketing vs. Referral Marketing: Which One Matters More to PT Practices? Image

    articleJun 14, 2019 | 5 min. read

    Patient Marketing vs. Referral Marketing: Which One Matters More to PT Practices?

    PT practices with limited marketing resources are eager to know where they should focus their efforts—and their dollars. Yet, as with so many other marketing-related questions, the answer to whether you should concentrate your energy on patient marketing or referral marketing isn’t cut and dried. That’s why, in this post, we’re exploring the factors practice owners should consider as they create their marketing plan—and budget. Spoiler alert: There’s good reason to dedicate resources to both building a …

  • How to Effectively Manage Your PT Clinic’s Online Reputation Image

    articleJun 3, 2019 | 6 min. read

    How to Effectively Manage Your PT Clinic’s Online Reputation

    You’ve heard the adage, “perception is reality,” right? Well, the way your patients—and potential patients— perceive your practice is their reality, whether it’s rooted in truth or not. That’s why it’s imperative that you make a concerted effort to manage your clinic’s reputation both in-person (by providing an exceptional patient experience ) and online (by following up on negative reviews in as close to real time as possible). While you may not be able to prevent someone …

  • FAQ: Ditch the Donuts: Referral Marketing Strategies that Actually Work Image

    articleMay 30, 2019 | 18 min. read

    FAQ: Ditch the Donuts: Referral Marketing Strategies that Actually Work

    Earlier this week, Dr. Heidi Jannenga, PT, DPT, ATC, WebPT President and Co-Founder, and Bruce Watson, PT, MS, CEO and Founder of 48 Consulting Group, joined forces to discuss the modern referral marketing strategies that actually work—and the ones that should get left in the dust. During the hour-long presentation , we received a bundle of questions from viewers—some of which our hosts didn’t have time to answer. So, we compiled a list of the most common …

  • 3 Word-of-Mouth Marketing Strategies for PTs, OTs, and SLPs Image

    articleMay 28, 2019 | 5 min. read

    3 Word-of-Mouth Marketing Strategies for PTs, OTs, and SLPs

    If you’ve been reading the WebPT Blog for a while now, you’ve probably heard us mention word-of-mouth marketing fairly often. After all, it’s a super important part of any successful PT, OT, or SLP marketing strategy. But, we’ve yet to publish a post specifically on generating this type of referral—until now. What is word-of-mouth marketing, you might ask? Word-of-mouth marketing happens when you create a positive experience for a patient and he or she speaks highly enough …

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