• How to Have a Better Patient Care Experience in Your Practice Image

    articleSep 12, 2019 | 6 min. read

    How to Have a Better Patient Care Experience in Your Practice

    This post comes from Ascend 2019 speaker Brian Gallagher, PT, the owner and CEO of MEG Business Management . Want to see Brian speak about building a winning front desk management system in your practice? Register for Ascend here . Curious about the rest of the speaker lineup? Check it out here . Ready to provide a better patient care experience ?  Well, look no further than your front desk team . Recently, I suffered a prolapsed …

  • Marketing for Retention: 6 Strategies to Keep Current Patients Coming Back Image

    articleJun 27, 2019 | 6 min. read

    Marketing for Retention: 6 Strategies to Keep Current Patients Coming Back

    Recently, we’ve focused a lot of our content on marketing to acquire new patients, whether that's via physician referral or self-referral à la direct access . But, we'd be remiss not to talk about marketing to the patients who are currently in your care (i.e., retention marketing). After all, it's much more cost-effective to keep the patients you have than it is to continuously bring in new patients to keep your schedule full. And, as WebPT President …

  • The Good, The Bad, and The Ugly: How to Respond to Every Kind of Patient Review Image

    articleJun 25, 2019 | 11 min. read

    The Good, The Bad, and The Ugly: How to Respond to Every Kind of Patient Review

    Thirty years ago, the term “reputation management” struck far less fear into clinic owners’ hearts. Online reviews didn’t exist, and belonging to the Better Business Bureau (BBB) was as good as gold from the public’s standpoint. But these days, people are quick to use the Internet as a way to share experiences—both positive and negative—about any business. From A/C services to zoos, you’ll almost certainly find reviews online. Nowadays, it’s best practice to respond to those reviews …

  • Patient Marketing vs. Referral Marketing: Which One Matters More to PT Practices? Image

    articleJun 14, 2019 | 5 min. read

    Patient Marketing vs. Referral Marketing: Which One Matters More to PT Practices?

    PT practices with limited marketing resources are eager to know where they should focus their efforts—and their dollars. Yet, as with so many other marketing-related questions, the answer to whether you should concentrate your energy on patient marketing or referral marketing isn’t cut and dried. That’s why, in this post, we’re exploring the factors practice owners should consider as they create their marketing plan—and budget. Spoiler alert: There’s good reason to dedicate resources to both building a …

  • How to Effectively Manage Your PT Clinic’s Online Reputation Image

    articleJun 3, 2019 | 6 min. read

    How to Effectively Manage Your PT Clinic’s Online Reputation

    You’ve heard the adage, “perception is reality,” right? Well, the way your patients—and potential patients— perceive your practice is their reality, whether it’s rooted in truth or not. That’s why it’s imperative that you make a concerted effort to manage your clinic’s reputation both in-person (by providing an exceptional patient experience ) and online (by following up on negative reviews in as close to real time as possible). While you may not be able to prevent someone …

  • FAQ: Ditch the Donuts: Referral Marketing Strategies that Actually Work Image

    articleMay 30, 2019 | 18 min. read

    FAQ: Ditch the Donuts: Referral Marketing Strategies that Actually Work

    Earlier this week, Dr. Heidi Jannenga, PT, DPT, ATC, WebPT President and Co-Founder, and Bruce Watson, PT, MS, CEO and Founder of 48 Consulting Group, joined forces to discuss the modern referral marketing strategies that actually work—and the ones that should get left in the dust. During the hour-long presentation , we received a bundle of questions from viewers—some of which our hosts didn’t have time to answer. So, we compiled a list of the most common …

  • 3 Word-of-Mouth Marketing Strategies for PTs, OTs, and SLPs Image

    articleMay 28, 2019 | 5 min. read

    3 Word-of-Mouth Marketing Strategies for PTs, OTs, and SLPs

    If you’ve been reading the WebPT Blog for a while now, you’ve probably heard us mention word-of-mouth marketing fairly often. After all, it’s a super important part of any successful PT, OT, or SLP marketing strategy. But, we’ve yet to publish a post specifically on generating this type of referral—until now. What is word-of-mouth marketing, you might ask? Word-of-mouth marketing happens when you create a positive experience for a patient and he or she speaks highly enough …

  • 5 Simple Marketing Tips for SLPs Image

    articleMay 20, 2019 | 6 min. read

    5 Simple Marketing Tips for SLPs

    Marketing your speech-language pathology (SLP) practice with a goal of increasing new patient volume can be complicated, but it doesn’t have to be—especially if you have a solid plan in place. To help you formulate a marketing strategy that is not only effective for your speciality, but also easy to implement, we’ve curated these five super simple tips that you can act on now (hello, new patients—and new revenue): 1. Identify your ideal patients. According to the …

  • 5 Stats Your Referring Physicians Want to Hear Image

    articleMay 15, 2019 | 5 min. read

    5 Stats Your Referring Physicians Want to Hear

    By this point, you know that having data to present to referring physicians is important—crucial even—when it comes to effectively marketing your practice and increasing new patient volume. After all, referring providers want to send their patients to the rehab therapists who produce the best outcomes and the highest satisfaction ratings. And while anecdotes are great, they may not be enough to convince a potential referrer that you’ve got what it takes. But the question remains: what …

  • The PT's Guide to Increasing Physician Referrals Image

    articleMay 7, 2019 | 8 min. read

    The PT's Guide to Increasing Physician Referrals

    With some form of direct access now available in all 50 states, the physical therapy industry has come a long way in the quest to be able to reach patients first. As a result, PTs are now better able to own their role as primary care coordinators for patients with musculoskeletal conditions —and patients are benefiting from more conservative first-line interventions. That said, physician relationships and referrals are still an important piece of the new patient—and thus, …

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