Whew! I just got back from PPS13 last night, and it may take me a month to recover. What a whirlwind! I’m sure that every attendee has a different perspective on the conference, and I can only share my own experience, but I think I can sum it up in one word: connecting. While there were some fantastic talks at PPS13, the highlight for me was seeing friends and finally meeting new people face-to-face. What an overwhelming experience to meet and talk with hundreds of other private practice owners, who have the same joys and struggles that I have on a daily basis.
People often ask me how I market my cash-based practice. They’re under the impression that my marketing strategy must be completely different from that of a traditional, insurance-based clinic. This couldn’t be further from the truth. In my opinion, every physical therapy practice should market based on the assumption that patients will vote with their dollars.
Today’s blog post comes from Ann Wendel, PT. Ann is the owner of PranaPT, a member of WebPT, and an active social media participant (@PranaPT). Thanks, Ann! Due to all of the recent changes in Medicare documentation and billing requirements, I have had an increase in the number of questions from other physical therapists regarding cash-based services for Medicare patients.
I am often asked how I document and bill for visits in my cash-based practice. I laugh every time a therapist comments, “You’re so lucky; you don’t have to worry about documentation or billing because you get paid up front!” While this is a funny (and false) belief, it proves that I need to explain how I run my practice in order to assist other therapists who want to adopt some cash-based services.