cash-based Archives | Page 5 of 5 | WebPT

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PPS13 In My Shoes

Whew! I just got back from PPS13 last night, and it may take me a month to recover. What a whirlwind! I’m sure that every attendee has a different perspective on the conference, and I can only share my own experience, but I think I can sum it up in one word: connecting. While there were some fantastic talks at PPS13, the highlight for me was seeing friends and finally meeting new people face-to-face. What an overwhelming experience to meet and talk with hundreds of other private practice owners, who have the same joys and struggles that I have on a daily basis.

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Marketing for Cash-Based Practices

People often ask me how I market my cash-based practice. They’re under the impression that my marketing strategy must be completely different from that of a traditional, insurance-based clinic. This couldn’t be further from the truth. In my opinion, every physical therapy practice should market based on the assumption that patients will vote with their dollars.

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Wellness and Cash-Based Services for Medicare

Today’s blog post comes from Ann Wendel, PT. Ann is the owner of PranaPT, a member of WebPT, and an active social media participant (@PranaPT). Thanks, Ann! Due to all of the recent changes in Medicare documentation and billing requirements, I have had an increase in the number of questions from other physical therapists regarding cash-based services for Medicare patients.

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Billing for Cash-Based Physical Therapy Practices

I am often asked how I document and bill for visits in my cash-based practice. I laugh every time a therapist comments, “You’re so lucky; you don’t have to worry about documentation or billing because you get paid up front!” While this is a funny (and false) belief, it proves that I need to explain how I run my practice in order to assist other therapists who want to adopt some cash-based services.

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