Since 1996, Lakeside & Polson Physical Therapy has been a PT mainstay in Northwest Montana’s beautiful Flathead Valley. But when Samantha Modderman, PT, and her business partners took over ownership of the two-clinic practice last year, they couldn’t believe how outdated its existing billing and documentation methods were.
For more than 13 years, Flexeon Rehabilitation has been a growing leader in the physical therapy, occupational therapy, and sports medicine industries in the Midwest. Today, Flexeon has 15 sites across Illinois and Indiana, with plans to expand even further in 2014. So what sets Flexeon apart from its competitors? According to President and CEO Joseph LaPorta, it’s the team: “We’re passionate about offering patients an innovative manual experience that drives better outcomes.”
Earlier this year at Evolve New York, we were lucky enough to meet Finish Line PT owner Michael Conlon, PT and learn how WebPT has helped his clinic reach a new level of success. Today, we thought we’d share his story with you.
One of our New Years Resolutions this year is to tap into the brilliant minds that are a part of the WebPT member base. We have over 8,000 members, many of them in private practice, and I think we could all benefit from tapping their collective knowledge. Between guest blogs and interviews, you will be seeing a lot more WebPT customers around here ready and willing to share their wisdom.
I recently had the opportunity to pick the brain of Adam Banks, CEO of NY SportsMed in Manhattan. This month we are talking all things marketing, so I wanted to see what a business minded clinic owner had to say about nurturing and growing a sustainable referral base.
Tell us a little bit about yourself, your practice, # of clinics, staff, location, years in business.
I run NY SportsMed in Manhattan. We opened our doors 5 years ago and each year we have made major investments back into the business. We opened 3 locations in the first 4 years. Our total staff consists of about 55 employees, inclusive of 14 physical therapists and a host of support staff. Each of our 3 locations located in very high-density areas of NYC and are very close to major transportation hubs. New Yorkers tend to be very neighborhood- centric. It was important for us to have multiple locations so patients don’t have to travel too far out of their normal commute to see a physical therapist.
I am not a PT. This has given me a unique perspective on the practice and has actually been a big help in building our business. I don’t look at the business the same way practitioners do. I am currently pursuing an MBA so that I am better able to manage a large and rapidly growing company.
Tell us something we wouldn’t know about NY SportsMed.
NY SportsMed has had the opportunity to work with some pretty famous clients. One of our PTs traveled with Bruce Springsteen’s band. Krista Simon was Clarence Clemmon’s personal PT. Krista actually went on tour with them, traveling the globe. She developed quite a bond with Clarence, so much so that he even mentioned her in his book. We were very saddened by his passing last summer.
What is one thing you think PT’s need to know when marketing to physicians?
Maybe its cliché, but I would challenge PTs to think outside the box and make it memorable. This past Christmas we must have gotten 14 baskets of candy in the week before Christmas. We received so many that we couldn’t keep track of who sent them. We decided to send Apple Nano’s as a “thank you” to our best referral sources last year. They are $50, about the same cost as a decent basket, and I know that we will be remembered for them. If you’re going to send a basket, be the first one to send it or send a Thanksgiving basket instead.
The WebPT Sales Team had a rocking time in Seattle, WA last week at the APTA Private Practice Show. While it was a little cooler in Seattle than we’re used to in Phoenix, we enjoyed the fall colors and even a little rain! Thanks to all of our members who stopped by to talk with us. We love the opportunity to put faces with names. One of our members, Darla Whitehead of Be Active Physical Therapy in Pearisburg, VA had a quick message to share with us (and all of you). You can watch the video below. Thanks Darla!
By now, everyone is aware of the financial incentives available for clinicians who switch to Electronic Medical Records. The incentives are supposed to help clinics offset their costs while they digitize their entire office, including getting rid of those awful filing cabinets.
Before too much excitement sets in, you should also be aware that while Rehab professionals (Occupational and Physical Therapists) are required to make the switch under the mandate, they are not eligible for the financial incentives. The reasons for this exclusion are confusing, but we will save that for another blog post.
The lack of funds for Physical Therapists highlights a big factor in all of this. The EMR system they choose to put in place must increase profits or save the clinic money. The system must add productivity and lower costs without having a large start up investment. Most Therapists don’t have a large capital reserve to put up $30,000 to $60,0000 to get up and running with a new system.
A great article from Plus91, recently put forth some practical ways an EMR can drive up clinic revenues:
While at the 2011 Annual APTA Conference at National Harbor, MD, we had the opportunity to speak with many of our valued WebPT members. A few of them were gracious enough to give video accounts of their WebPT experience.
We would like to thank our members for their kind words, specifically Mark and Sue Stansberry, Mark Valente, Mike Strakal, and Michelle Gawenda. Below you can find a link to the interviews that we filmed at beautiful Gaylord National Resort.
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If you would like to be a part of a WebPT case study or testimonial, please email Jenny at Jenny@WebPT.com for details.
Thanks again to our amazing PT community!
As an in-home therapy clinic, Jim Prussack of In-Home Therapy Services (aptly named) had some unique issues he faced with documentation. They were 100% paper-based, using hand-written notes during sessions, with little to no compliance standards in place. In an effort to gain efficiencies and save money, while still allowing his staff to remain mobile, Jim turned to WebPT. The first thing he noticed was how easy it was to get up and running. He was using the system in a few hours, and within a