• articleOct 23, 2012 | 4 min. read

    How to Pitch an EMR to Your Clinic Director (or Your Staff)

    Today's blog post comes from WebPT  Copywriters  Char Bohnett and Erica Cohen. You’ve done your research; scoured the tradeshows; evaluated your options, and frankly, the writing’s on the wall: Digitally documenting with a rehab therapy-specific EMR just makes more sense than charting on paper—for your practice, for your patients, and for your sanity. But before you go ditching the pen and paper, you need buy-in, maybe from the clinic decision maker or maybe from your staff. Here’s …

  • articleOct 11, 2012 | 4 min. read

    What Can Your EMR Do for You Beyond Documentation?

    Today’s blog post comes from copywriters Charlotte Bohnett and Erica Cohen. Earlier this week we tackled four reasons your practice should ditch paper documentation and go digital with Electronic Medical Records (EMR). At this point, you've either already made the switch or you’ve probably at least made up your mind to go digital soon. No matter what stage you’re in, we all know that EMR is an investment, and you might be wondering how to get the …

  • articleOct 4, 2012 | 4 min. read

    Why I Ditched the Pen & Paper

    Today’s post comes from WebPT Member Mike Taylor, PT, MBA, OCS, from OrthoSport Physical Therapy . Thanks, Mike! I remember how excited I was in 1989 to legally be able to sign my notes with “PT” after my name. All the schooling and training was finally over, I was really proud and very happy to sign that signature. Writing a SOAP note? My pleasure. Discharge Summary? No problem. Oh, how times have changed for me after 23 …

  • articleSep 26, 2012 | 5 min. read

    Seven Tips for a Successful Physical Therapy Website

    Today’s blog post comes from David Straight, PT, DPT, OCS, and President of E-rehab  Millions of Americans search for solutions to their movement disorders every year—and most don’t even consider physical therapy an option. Physical therapy, in most states, is still a referral-based business. In fact, a recent article in Spine stated that less than ten percent of the 32,000 back patients studied actually saw a physical therapist. However, physical therapy websites have seen a steady increase …

  • articleSep 25, 2012 | 4 min. read

    Increase Referrals Through Relationship Marketing

    Today's blog post comes from WebPT copywriters Charlotte Bohnett and Erica Cohen. Referrals = new business. And who doesn’t want a little more of that? But the key to boosting referrals isn’t throwing advertising dollars around. It’s about building lasting relationships, both with your patients and community physicians. And how do you do that? Position yourself as an expert, an educator, and most importantly, a person. In short, demonstrate your (and your profession’s) worth. Be Valuable Think …

  • articleSep 17, 2012 | 6 min. read

    Competing in Today’s Therapy Realm

    Today's blog post comes from WebPT copywriters Charlotte Bohnett and Erica Cohen. A dose of healthy competition never hurt anyone. In fact, it can be exactly the motivation you need to be better in business; better in school; just better. But there’s a monumental difference between setting yourself apart from your competitors and entering into a features race. If we’re all on a mission to elevate the profession and positively alter perceptions about rehab therapy, then we …

  • articleSep 13, 2012 | 3 min. read

    Beyond the Standard: Social Media Tips for Marketing the PT Profession, Part 3

    Today’s blog post comes from WebPT copywriters Charlotte Bohnett and Erica Cohen. Like us! Follow us! Nowadays most clinics have a Facebook and/or a Twitter. With everyone vying for customers’ attention on their newsfeeds, how do you stand out? How do you make your posts, tweets, and page more than just standard business promotion? Let’s talk about impact, emotion, and education. This week, we’re discussing four ways to use social media beyond the standard and instead, use …

  • articleSep 12, 2012 | 3 min. read

    Beyond the Standard: Social Media Tips for Marketing the PT Profession, Part 2

    Today’s blog post comes from WebPT copywriters Charlotte Bohnett and Erica Cohen. Like us! Follow us! Nowadays most clinics have a Facebook and/or a Twitter. With everyone vying for customers’ attention on their newsfeeds, how do you stand out? How do you make your posts, tweets, and page more than just standard business promotion? Let’s talk about impact, emotion, and education. This week, we’re discussing four ways to use social media beyond the standard and instead, use …

  • articleSep 11, 2012 | 3 min. read

    Beyond the Standard: Social Media Tips for Marketing the PT Profession, Part 1

    Today’s blog post comes from WebPT copywriters Charlotte Bohnett and Erica Cohen. Like us! Follow us! Nowadays most clinics have a Facebook and/or a Twitter. With everyone vying for customers’ attention on their newsfeeds, how do you stand out? How do you make your posts, tweets, and page more than just standard business promotion? Let’s talk about impact, emotion, and education. This week, we’ll discuss four ways to use social media beyond the standard and instead, use …

  • articleAug 21, 2012 | 6 min. read

    Four Things to Consider Before Hiring a Compliance Consultant

    This month we’ve run the gamut on compliance topics . From autonomy to HIPAA myths , we’re on a mission to simplify this oh-so-weighty topic. While we’ve provided some tips and tricks for tackling compliance, sometimes you may find your clinic in a situation that requires absolute expertise. And because most small to mid-size clinics simply cannot afford to staff a full-time physical therapist and compliance officer, it’s a good idea to turn to a consultant. But …

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