• Stats for Success: 8 Metrics Critical to Your PT Practice Image

    articleJan 2, 2019 | 9 min. read

    Stats for Success: 8 Metrics Critical to Your PT Practice

    You’re a rockstar therapist. Your knack for treating patients is uncanny, and your bedside manner keeps them coming back for more. But is that enough to run a successful clinic? Unfortunately, no. You see, being a fantastic therapist is only half the battle of running a fantastic practice. The rest is pure business sense. The good news is, this stuff is easy to learn; it’s all about taking baseline measurements, making small improvements, and tracking progress. To …

  • 11 Hot Topics in Physical Therapy Image

    articleDec 31, 2018 | 8 min. read

    11 Hot Topics in Physical Therapy

    As 2018 draws to a close, it’s a good time to look back at some of the hottest topics and trends from the year. Some topics, like cash-based practice and pain science, have been in the spotlight for years—while others emerged only within the last few months.   Here are 11 of the hottest physical therapy topics from 2018:   1. Burnout Burnout certainly isn’t unique to physical therapists. In fact, in recent years, we’ve seen countless reports …

  • A Guide to UTMs: The Easiest Way to Accurately Track Your Practice’s Marketing Campaigns Image

    articleDec 24, 2018 | 9 min. read

    A Guide to UTMs: The Easiest Way to Accurately Track Your Practice’s Marketing Campaigns

    During a marketing roundtable at Ascend , I asked the table a quick question: “How do you know if one of your practice’s marketing campaigns is actually working?” I want you to ask yourself this question right now. Do you, for example, know if you’ve brought in any new patients because your practice actively posts on Facebook? If the answer is “no” or “I’m not sure,” then you probably aren’t using one of Google’s most powerful (not …

  • 5 Easy Steps to Create High-Quality Videos for Your Practice Image

    articleDec 21, 2018 | 8 min. read

    5 Easy Steps to Create High-Quality Videos for Your Practice

    As a videographer, I’ve witnessed the far-reaching effects videos can have when it comes to promoting businesses. However, due to cost constraints, many rehab therapists and practice owners feel that hiring a videographer is not within their marketing budget . Still, based on what we heard during the marketing open forum we held at the most recent Ascend conference , they are interested in creating their own videos—but are unsure how to produce high-quality, effective videos. The …

  • 4 Ways to Involve Your PT Staff in Clinic Marketing Image

    articleDec 18, 2018 | 9 min. read

    4 Ways to Involve Your PT Staff in Clinic Marketing

    Unless you have a complete monopoly (or run an incredibly niche-based practice), word-of-mouth efforts generally won’t keep your clinic’s doors open. Marketing is an essential part of running a healthy PT clinic, and while many clinics keep a dedicated marketing specialist on staff, smaller clinics might not have the budget to do so. Luckily, there are plenty of ways to leverage existing clinical staff to help with marketing efforts—and they’ll get the chance to flex their creative …

  • Can PTs Bill for Assessment and Management Time? Image

    articleDec 17, 2018 | 5 min. read

    Can PTs Bill for Assessment and Management Time?

    There’s a lot of confusion around whether PTs can bill for assessment and management time. The short answer is “yes,” PTs can—and should—account for assessment and management time in their billing and documentation. Yet, as it stands, many PTs don’t. And that’s a shame—because in failing to do so, they are not only leaving money on the table, but also seriously undervaluing their services . In other words, if you’re not billing for assessment and management time, …

  • Is Your Practice HIPAA-Compliant? [Quiz] Image

    articleDec 12, 2018 | 1 min. read

    Is Your Practice HIPAA-Compliant? [Quiz]

    Back in 1996—long before the days of social media and smartphones—Congress passed the Health Insurance Portability and Accountability Act (HIPAA) as a means of governing the manner in which providers, insurers, and business associates collect, share, and use patient protected health information (PHI). Ultimately, it’s in everyone’s best interest to ensure that patient information remains private, but adhering to all HIPAA rules can be a daunting task for even the most seasoned provider—especially in the age of …

  • Attend Like You Mean It: The PT’s Guide to Making the Most Out of Conferences Image

    articleDec 10, 2018 | 12 min. read

    Attend Like You Mean It: The PT’s Guide to Making the Most Out of Conferences

    APTA’s NEXT conference just wrapped up in Orlando, and in case you missed it, we recently this year's Ascend business summit. As any rehab therapist will tell you, though, these two conferences are merely the tip of the trade show iceberg. In addition to the national APTA conference, there are meetings for all the different sections and state associations—we wouldn’t dare miss PPS (seriously, PPS is one of our all-time favorite physical therapy conferences, aside from Ascend, of …

  • Everything You Need to Know About POPTS Image

    articleNov 26, 2018 | 6 min. read

    Everything You Need to Know About POPTS

    From day one of physical therapy school, we were taught to not even entertain the idea of working for a POPTS practice. I remember hearing the words, “Your license is on the line,” and feeling vaguely scared of the potential fallout from joining one of these heinous practices. But, I was so overwhelmed by the immediacy of school concerns that I didn’t take the time to consider why. I never did work for a POPTS clinic, but …

  • Defensible Documentation Toolkit Image

    downloadNov 20, 2018

    Defensible Documentation Toolkit

    Is your documentation defensible enough to withstand scrutiny? Documentation is no one’s favorite, especially as increasing rules and regulations make it even harder to ensure your documentation is complete enough to withstand scrutiny. But, while documentation may not be the most-liked aspect of your job as a rehab therapist, it surely is a crucial one—for you and your patients. That’s why we’ve developed a comprehensive Defensible Documentation Toolkit—complete with 10 must-know defensible documentation tips, example notes, and …

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