• How to Take Over the Internet: 5 Simple Strategies to Win More Patients Image

    webinarFeb 27, 2015

    How to Take Over the Internet: 5 Simple Strategies to Win More Patients

    Nowadays, everyone is looking for a way to “go viral” online. But with all that go-big-or-go-home hype, it’s easy to get intimidated—and that leaves many small business owners wondering if they have the time, resources, or wherewithal to even make a dent in the Internet, let alone break it.  Don’t get stuck in the muck and mire of cliché goals; you don’t have to hit a million views to make a big impact online. As a private …

  • The 3 Immutable Laws of Direct Access Marketing Image

    articleOct 15, 2014 | 8 min. read

    The 3 Immutable Laws of Direct Access Marketing

    It took expensive membership dues, countless lobbying and volunteer hours, and 25 years, but we finally did it: Direct access to physical therapy services is now available in all 50 states in at least one form or another. It wasn’t easy, so it’s important to take a few moments to celebrate our achievements and raise a glass to all of the passionate physical therapists and physical therapy advocates out there who made it happen. Okay, time’s up—and …

  • The Worst Physical Therapy Marketing Advice I’ve Ever Heard Image

    articleMay 27, 2014 | 5 min. read

    The Worst Physical Therapy Marketing Advice I’ve Ever Heard

    As a professional marketer, I’ve heard my share of bad marketing advice. In fact, I’ve probably inadvertently doled some of it out. The truth is that the world of marketing changes so quickly that a few bad tactics here and there are inevitable. But sometimes, I hear a piece of advice so egregiously awful that I feel compelled to refute it. It’s my duty as a marketer. So let me set the stage for you: I’m at …

  • Coming Soon: The New WebPT Website Image

    articleMar 11, 2014 | 2 min. read

    Coming Soon: The New WebPT Website

    Here at WebPT, we like to keep things fresh (see “Be Minty” in this  blog post ). As such, we decided our website could use a little sprucing up—to make it simpler, cleaner, faster, and more representative of the WebPT brand. When you visit  WebPT.com  next week, you’ll definitely notice the new design, but don’t let it throw you for a loop. Even though we’ve enhanced the visual appeal of our website, nothing about the WebPT application …

  • articleSep 23, 2013 | 6 min. read

    5 Tips and Tricks for Better Website Design

    During this month’s marketing-themed month, in addition to covering overall marketing strategies, we’ve focused pretty heavily on the importance of developing an online presence when it comes to reaching potential patients. There’s a reason for that: it’s 2013—and in a blink of an eye, it’ll be 2014...and 2015...and, well, you get the idea. Time is moving forward, not backward, and in our ever-progressing technology-centric world, it’s going to become more and more crucial to present yourself and …

  • articleSep 20, 2013 | 7 min. read

    Death to Yellow Pages and Four Ways To Help Your Customers Find You Online

    Today's blog post come from WebPT Digital Marketing Specialist and SEO wizard Andy Rysdam. Thanks, Andy! I couldn’t believe what I had just heard. “$1,200 a month? Are you getting anything out of it?” I replied. "Well, not that I know of, but all my competitors are there, so I need to be, too.” This was my first big moment of surprise in helping private practice clinics. I was still new to consulting (this was 2007), and …

  • articleSep 26, 2012 | 5 min. read

    Seven Tips for a Successful Physical Therapy Website

    Today’s blog post comes from David Straight, PT, DPT, OCS, and President of E-rehab  Millions of Americans search for solutions to their movement disorders every year—and most don’t even consider physical therapy an option. Physical therapy, in most states, is still a referral-based business. In fact, a recent article in Spine stated that less than ten percent of the 32,000 back patients studied actually saw a physical therapist. However, physical therapy websites have seen a steady increase …

  • articleSep 20, 2012 | 7 min. read

    Flex Your Media Buying Muscle!

    Today’s blog post comes from WebPT Media Buyer Lyndzie Phillips, Marketing Manager Mike Manheimer, and Copywriters Charlotte Bohnett and Erica Cohen. Woot! Team effort! In honor of this month’s marketing the PT profession theme, we thought we’d share with you our tips for flexing your media buying muscle—everyone has one, after all. Think of media as any channel you can use to get your message in front of your audience. So, when buying media, traditional will consist …

  • articleAug 17, 2011 | 8 min. read

    How to WOW Your Website Visitors: Copywriting Recommendations for Your Home & About Us Pages

    How many visitors view your website each month?  Analytical data from our clients tells us it’s in the hundreds of visitors …even more of you drive traffic with search engine optimization and/or pay-per-click ads. It just makes sense that you put some time into your website copy .  Copywriting is meant to persuade someone to take an action.  It’s not written words simply to educate someone.  When writing home page copy, you need to refer to the …

  • articleAug 17, 2011 | 3 min. read

    How to use a blog to enhance your physical therapy practice

    How can a blog help to market your practice? Utilizing a blog on your clinic website can be a great way to promote your business. You can use a blog for any number of marketing initiatives. We will cover the benefits of using a blog for your business and some best practices to help you get started. Using a Blog to enhance your patient experience Many patients probably have questions about their diagnosis, their treatment, and their …

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