• 3 Keys to Establishing Website Confidence Image

    articleNov 11, 2016 | 4 min. read

    3 Keys to Establishing Website Confidence

    In today’s digital landscape, users are less forgiving of poor web construction than ever before – and for good reason. Unfortunately, there’s a lot of false or irrelevant information on the web, and it’s just as accessible and pervasive as the truly beneficial, crucial facts that users want to find. Thus, it’s critical that your physical therapy website begin establishing user confidence from the moment someone lands on one of your pages. Consider, for instance, the structure …

  • How to Spend Your Clinic’s Marketing Dollars for Maximum Returns Image

    articleAug 17, 2016 | 11 min. read

    How to Spend Your Clinic’s Marketing Dollars for Maximum Returns

    As author and marketing guru Seth Godin says, “In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible.” If you want to stand out in the rehab therapy marketplace—and potentially grow your clinic—then spending money on marketing is essential. But, to ensure a maximum return on investment, you’ve got to carve out—and carefully manage—your physical therapy clinic’s budget. Knowing where to put those dollars can …

  • Top 5 Questions Your Clinic Website Must Answer—Plus, SEO Tips Image

    articleJul 18, 2016 | 10 min. read

    Top 5 Questions Your Clinic Website Must Answer—Plus, SEO Tips

    We’re on a quest to help PTs develop the very best online presence. This month, we’ve already covered healthcare website design and copy strategies . Today, we’re taking all of that a step further to address the specific questions that your practice’s website must answer. While every good website covers the basics, every great website uses that information to convert perusers into customers. And having a great site is especially important for anyone in health care, because—as …

  • Write Start: Intro to Website Copy Creation Image

    articleJul 13, 2016 | 10 min. read

    Write Start: Intro to Website Copy Creation

    Earlier this month, WebPT’s Courtney Lefferts told you everything you need to know about designing a physical therapy website . Today, we’re going to discuss filling in that design with captivating copy, persuasive prose, and warm words that will instill confidence in your audience about you, your practice, and your services. When done write (right), website copy can convert perusing potential patients into contacting customers. When done wrong, it can send readers running for the hills—straight to …

  • How to Design a Physical Therapy Website Like a Pro Image

    articleJul 1, 2016 | 6 min. read

    How to Design a Physical Therapy Website Like a Pro

    If you’ve spent much time on the Internet—which I’m guessing you have because you’re reading this article—you know there’s a website for almost everything. And when I say “everything,” I really mean it. Case in point: bees, bees, bees . But, I digress. My point is that to get your brand out there—yes, even in health care—you have to be visible online. And that means you must have a company website. Now, creating your own site might …

  • PT and IP: 4 Intellectual Property To-Dos for Your New Physical Therapy Practice Image

    articleJun 23, 2015 | 6 min. read

    PT and IP: 4 Intellectual Property To-Dos for Your New Physical Therapy Practice

    This weekend, my husband and I visited a new brewery in our neighborhood. We were so stoked about its opening that we started investigating merchandise before even trying a single sip of its craft brews. Our online window shopping was cut short, though, by an odd announcement: The brewery—which already had social media pages, a website, and a huge sign erected in front of its physical location—had to change its name. Why? Because when the owners went …

  • It Only Takes 3 Simple Steps: The Physical Therapist’s Guide to SEO Strategy Image

    articleMar 16, 2015 | 5 min. read

    It Only Takes 3 Simple Steps: The Physical Therapist’s Guide to SEO Strategy

    Let's face it: As the owner of a physical therapy practice, you probably have a shortage of hours in your day. You're not interested in learning the finer points of Facebook advertising. You don't care about the ins and the outs of crafting the perfect email drip campaign. And you're not even slightly amused by the cute black-and-white animal names in Google's zoo of algorithm changes (lookin' at you Panda, Penguin, and Pigeon ). And unless you’ve …

  • Don Draper’s Guide to Digital Marketing for Physical Therapy Image

    articleMar 12, 2015 | 4 min. read

    Don Draper’s Guide to Digital Marketing for Physical Therapy

    If Don Draper strolled into today’s marketing firms, he’d need a smoke and an old fashioned, fast—well, faster than normal. Why? The computers! All the computers! And not just the devices themselves, but the marketing wizardry behind them. I’m talking about digital marketing. Now, I know what you’re thinking: “I’m not an ad-man like Don Draper. What do I need to know about digital marketing?” And to that I say, while you don’t need to be as …

  • Beam Me Up: Why Your Clinic Needs a Website and How to Make One Image

    articleMar 9, 2015 | 5 min. read

    Beam Me Up: Why Your Clinic Needs a Website and How to Make One

    “Internet: the final frontier.” Okay, so outer space might not be the most accurate metaphor for the world wide web (may it live long and prosper ). However, if your clinic doesn’t have a website , my stretch-of-a-comparison might ring true for you on some level. For instance, if your clinic lacks online presence, its search results might closely resemble a black hole—seemingly non-existent and nearly impossible to detect. But don’t panic; you’re not getting sucked into …

  • Why Prospective Patients Can't Find You Image

    articleMar 3, 2015 | 5 min. read

    Why Prospective Patients Can't Find You

    How do you shop? If you’re like 62% of all US consumers , you browse—and purchase—products and services online. And you’re probably planning to do even more Internet shopping in the future, as you—and your online shopping peers—are becoming more and more comfortable with purchasing in a virtual setting. But before you commit to a fresh pair of shoes, a state-of-the-art stereo system, or even a new hair stylist, chances are you do a fair amount of …

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