They say wisdom comes through experience. And when it comes to physical therapy marketing, there’s no one wiser than the PTs who’ve struck out on their own and built successful businesses. If you’re just starting out on your physical therapy business journey, you probably wish you had some of that knowledge.
This may be a controversial opinion, but I love IKEA furniture: it’s stylish, minimalist, affordable, and very Scandinavian. Okay, so there’s a chance you’ll have a few screws and bits of fiberboard left over after piecing together your new Fjӓllbo TV stand—but as long as you have the right tools, putting it together is far from rocket science.
Help your PT clinic’s website rank higher on Google with these tips and tricks for new (and seasoned) website managers.
Earlier this week, Heidi Jannenga, PT, DPT, ATC, and Scott Hebert, PT, DPT, hosted a webinar that dove into the depths of digital marketing in the age of the almighty Internet. Though they covered a lot of ground, they weren’t able to address all the questions that filtered in during the hour-long presentation. So, we took it upon ourselves to compile (and answer!) the most commonly-asked questions of the bunch! Don’t see the answer to your question? Drop a comment at the bottom of the post, and we’ll do our best to give you a gold star-worthy answer.
If you want to build a successful physical therapy clinic, there are a few non-negotiables you’ll want to keep in mind, and one of those is building a solid brand. In order to brand a PT clinic, you’ll need to know who you’re serving, why you’re serving them, what you’ll provide, and how you’ll generate income in the process. Of course, there are tons of additional—and equally important—considerations, including your company’s legal structure, payer mix, and technology stack. But when you’re in those first stages of developing your clinic’s philosophy and brand, your who, what, and why are crucial.
What every physical therapist needs to know about answering who, what, where, why, and how in the most impactful way possible.
You’re doing a disservice to your business, your patients, and your profession by failing to have a website. Here’s why.
Here at WebPT, we like to keep things fresh (see “Be Minty” in this blog post). As such, we decided our website could use a little sprucing up—to make it simpler, cleaner, faster, and more representative of the WebPT brand. When you visit WebPT.com next week, you’ll definitely notice the new design, but don’t let it throw you for a loop. Even though we’ve enhanced the visual appeal of our website, nothing about the WebPT application is changing. The login and contact us buttons still appear in the exact same spot—the top-right corner of the site. Once you log in to WebPT, you’ll see that the application in itself looks exactly the same.
Now, we know that many of you simply visit WebPT.com, click the login button, and get right down to business within the app. However, once we launch the new site, we encourage you to take a few minutes to explore it. We think it’s pretty darn cool—and we have a feeling you’ll think so, too. We’re particularly stoked about our revamped, easier-to-access blog. Of course, as the blog writers, we might be a teensy bit biased.
As always, please share any and all feedback or questions you have. Simply post them in the comments below or click the contact us icon.
Today’s blog post comes from David Straight, PT, DPT, OCS, and President of E-rehab
Millions of Americans search for solutions to their movement disorders every year—and most don’t even consider physical therapy an option. Physical therapy, in most states, is still a referral-based business. In fact, a recent article in Spine stated that less than ten percent of the 32,000 back patients studied actually saw a physical therapist. However, physical therapy websites have seen a steady increase in traffic over the last few years. As healthcare costs increase, it only makes sense that consumers will continue to look for more affordable treatment options, and high quality physical therapy, in many cases, is a more affordable treatment than surgery or injections.
With this in mind, it’s imperative that your website not only stands out, but also drives online traffic into your clinic. Here are seven tips you can implement to make your website a success.