building a website Archives | WebPT

illustration of a combination wrench with the words Physical Therapy etched into it.
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18 Top Marketing Tools for PTs

This may be a controversial opinion, but I love IKEA furniture: it’s stylish, minimalist, affordable, and very Scandinavian. Okay, so there’s a chance you’ll have a few screws and bits of fiberboard left over after piecing together your new Fjӓllbo TV stand—but as long as you have the right tools, putting it together is far from rocket science.

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large desktop computer, tablet, and phone devices all with the same website loaded
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Does My PT Clinic Website Need a Blog?

You may be wondering whether starting a clinic blog is worth the time and effort. The short answer is yes: healthcare providers definitely benefit from including blogs on their websites. Read on to find out why.

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FAQ: Make Google Do It: How to Use the Internet to Win More Patients

Earlier this week, Heidi Jannenga, PT, DPT, ATC, and Scott Hebert, PT, DPT, hosted a webinar that dove into the depths of digital marketing in the age of the almighty Internet. Though they covered a lot of ground, they weren’t able to address all the questions that filtered in during the hour-long presentation. So, we took it upon ourselves to compile (and answer!) the most commonly-asked questions of the bunch! Don’t see the answer to your question? Drop a comment at the bottom of the post, and we’ll do our best to give you a gold star-worthy answer.

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6 Keys to Branding Your PT Clinic

If you want to build a successful physical therapy clinic, there are a few non-negotiables you’ll want to keep in mind, and one of those is building a solid brand. In order to brand a PT clinic, you’ll need to know who you’re serving, why you’re serving them, what you’ll provide, and how you’ll generate income in the process. Of course, there are tons of additional—and equally important—considerations, including your company’s legal structure, payer mix, and technology stack. But when you’re in those first stages of developing your clinic’s philosophy and brand, your who, what, and why are crucial.

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5 Essential Elements for a Patient-Focused Clinic Website

In the age of direct access and patient-centered care, making patients the focus of your digital marketing efforts is more important than ever. To stay competitive in this changing landscape, include these five elements in your practice’s website.

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D’Oh! 3 Major Physical Therapy Marketing Fails

Homer Simpson introduced the catchphrase “d’oh!” on the long-running cartoon sitcom, The Simpsons, in 1989. It’s arguably one of the most recognizable catchphrases in American pop culture. So much so, in fact, that the Oxford Dictionary of English added the word in 2001. Defined as an informal exclamation “used to comment on a foolish or stupid action, especially one’s own,” “d’oh” is the most fitting—and safe for work—reaction to committing a major fail.

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