This may be a controversial opinion, but I love IKEA furniture: it’s stylish, minimalist, affordable, and very Scandinavian. Okay, so there’s a chance you’ll have a few screws and bits of fiberboard left over after piecing together your new Fjӓllbo TV stand—but as long as you have the right tools, putting it together is far from rocket science.
Help your PT clinic’s website rank higher on Google with these tips and tricks for new (and seasoned) website managers.
Earlier this week, Heidi Jannenga, PT, DPT, ATC, and Scott Hebert, PT, DPT, hosted a webinar that dove into the depths of digital marketing in the age of the almighty Internet. Though they covered a lot of ground, they weren’t able to address all the questions that filtered in during the hour-long presentation. So, we took it upon ourselves to compile (and answer!) the most commonly-asked questions of the bunch! Don’t see the answer to your question? Drop a comment at the bottom of the post, and we’ll do our best to give you a gold star-worthy answer.
If you want to build a successful physical therapy clinic, there are a few non-negotiables you’ll want to keep in mind, and one of those is building a solid brand. In order to brand a PT clinic, you’ll need to know who you’re serving, why you’re serving them, what you’ll provide, and how you’ll generate income in the process. Of course, there are tons of additional—and equally important—considerations, including your company’s legal structure, payer mix, and technology stack. But when you’re in those first stages of developing your clinic’s philosophy and brand, your who, what, and why are crucial.
In the age of direct access and patient-centered care, making patients the focus of your digital marketing efforts is more important than ever. To stay competitive in this changing landscape, include these five elements in your practice’s website.
Have a question about website optimization for PT, OT, and SLP practices? Find the answer here.
Homer Simpson introduced the catchphrase “d’oh!” on the long-running cartoon sitcom, The Simpsons, in 1989. It’s arguably one of the most recognizable catchphrases in American pop culture. So much so, in fact, that the Oxford Dictionary of English added the word in 2001. Defined as an informal exclamation “used to comment on a foolish or stupid action, especially one’s own,” “d’oh” is the most fitting—and safe for work—reaction to committing a major fail.
What every physical therapist needs to know about answering who, what, where, why, and how in the most impactful way possible.