Do you consistently feel underwhelmed when you scroll through Instagram? Maybe your daily foray through your feed is getting a bit repetitive. (There are an awful lot of people who like to take pictures of their food.) Or, maybe you’re just finding yourself a little short-handed on scrollable content.
Marketing your clinic may not be your favorite part of running a business, but it’s wholly necessary if you want to keep your doors open. After all, you can’t do the thing you love most—help patients—if you don’t have patients coming through your doors.
While you could go the generalist route, there’s something to be said for narrowing your focus and honing in on one physical therapy area of interest.
Congratulations—you’ve finally fulfilled your dream and opened your very own brand-new PT clinic! The walls have a fresh coat of paint, you have a first-class documentation and billing software in place, and your gym equipment is ready to get broken in. Now, all you need are patients to fill up the space.
If you’ve ever wondered whether blogging is a worthwhile use of your time as a PT clinic owner, the answer is almost certainly “yes.” After all, creating a blog for your PT clinic has countless benefits. In addition to providing valuable information to your current, past, and future patients, a blog helps keep your website fresh and relevant—as opposed to looking like nothing more than a digital brochure for your clinic.
Rehab therapy market consolidation is a hot topic that’s only gotten hotter over the last few years. But when large companies start to absorb your local competition faster than you can blink, that hot topic suddenly becomes uncomfortably close—and you may feel pressured to consider a voluntary sale before you’re swallowed up by the flames.
What’s in a name? If you ask any expecting parent, it’s a lot. After all, a name is something most people carry with them through their whole lives, and it can have a lot of social implications. For many PT practice owners, their clinics are their babies—which makes choosing the right name even more important.
The end of graduate school is an exciting time. For newly minted clinicians, the lure of treating patients with a greater sense of ownership and autonomy is empowering and liberating. Caught up in the rush of that newfound freedom, though, it’s easy to forget about some of the crucial steps we must take to set our careers in the right direction.
From diversity issues to payment problems, here’s what’s really going on in PT—and what we must do about it.