articleJun 12, 2019 | 6 min. read
5 Physical Therapy Websites We Love
Building a website from scratch is no easy feat—especially if you don’t have any design experience. And, between the rigors of providing consistently exceptional care and creating defensible documentation , who has time to sit down and research website best practices? Finding examples of well-made PT websites is yet another time sink; aside from individually searching clinics by name, there isn’t an efficient way to locate sites that you can draw inspiration from. Well, you’re in luck, …
articleMay 30, 2019 | 18 min. read
FAQ: Ditch the Donuts: Referral Marketing Strategies that Actually Work
Earlier this week, Dr. Heidi Jannenga, PT, DPT, ATC, WebPT President and Co-Founder, and Bruce Watson, PT, MS, CEO and Founder of 48 Consulting Group, joined forces to discuss the modern referral marketing strategies that actually work—and the ones that should get left in the dust. During the hour-long presentation , we received a bundle of questions from viewers—some of which our hosts didn’t have time to answer. So, we compiled a list of the most common …
articleMay 23, 2019 | 6 min. read
13 Physical Therapy Instagram Accounts You Should Follow
Do you consistently feel underwhelmed when you scroll through Instagram? Maybe your daily foray through your feed is getting a bit repetitive. (There are an awful lot of people who like to take pictures of their food.) Or, maybe you’re just finding yourself a little short-handed on scrollable content. Either way, it may be time to spice up your Insta experience with some inspirational (and sometimes educational) physio goodness by following some of these top physical therapy …
articleMay 8, 2019 | 7 min. read
3 Marketing Rules for Pediatric Therapists
Marketing your clinic may not be your favorite part of running a business, but it’s wholly necessary if you want to keep your doors open. After all, you can’t do the thing you love most—help patients—if you don’t have patients coming through your doors. And though we’ve provided a lot of marketing advice on everything from creating a value prop to properly using CTAs , that advice doesn’t always address the subtleties of marketing a specialty—especially when …
articleApr 25, 2019 | 6 min. read
Discovering and Marketing Your Physical Therapy Niche
If you’ve been following along on the WebPT Blog , then you already know how important it is to develop a unified brand for the PT profession . After all, as it stands, many people still don’t understand the value of physical therapy. And that’s gotta change—if you want to serve more patients, that is. But, that doesn’t negate the importance of creating a stellar brand for your own practice —one that resonates with your audience and …
articleApr 24, 2019 | 5 min. read
6 Tips for Marketing Your Brand-New PT Clinic
Congratulations—you’ve finally fulfilled your dream and opened your very own brand-new PT clinic ! The walls have a fresh coat of paint, you have a first-class documentation and billing software in place, and your gym equipment is ready to get broken in. Now, all you need are patients to fill up the space. But, that’s easier said than done; marketing a brand-new clinic is a little different than marketing an established practice. For example, pay-per-click (PPC) marketing …
articleMar 14, 2019 | 7 min. read
The Golden Rules of Running a PT Clinic Blog
If you’ve ever wondered whether blogging is a worthwhile use of your time as a PT clinic owner, the answer is almost certainly “yes.” After all, creating a blog for your PT clinic has countless benefits. In addition to providing valuable information to your current, past, and future patients, a blog helps keep your website fresh and relevant —as opposed to looking like nothing more than a digital brochure for your clinic. Furthermore, blogging allows you to …
articleMar 11, 2019 | 23 min. read
4 Things We Must Do to Save PT From Certain Death (as Told at the 2019 Graham Sessions)
In one of the last talks at the 2019 Graham Sessions, a young physical therapist boldly stated that in focusing solely on survival, we are actually killing the PT profession. We are clinging to a reactive—rather than proactive—mode of operation, and in doing so, we are surrendering the millions of patients we could be helping to other, less-skilled professionals. And that means we are failing them. In essence, we are standing idle, content with the status quo …
articleMar 11, 2019 | 8 min. read
5 Signs You're Not Ready to Sell Your Practice
Rehab therapy market consolidation is a hot topic that’s only gotten hotter over the last few years . But when large companies start to absorb your local competition faster than you can blink, that hot topic suddenly becomes uncomfortably close—and you may feel pressured to consider a voluntary sale before you’re swallowed up by the flames. I mean, why resign to getting gobbled when you can form a mutually beneficial partnership, right? But what happens if—after going …
articleAug 2, 2018 | 4 min. read
9 Creative Physical Therapy Clinic Names
What’s in a name? If you ask any expecting parent, it’s a lot. After all, a name is something most people carry with them through their whole lives, and it can have a lot of social implications. For many PT practice owners, their clinics are their babies—which makes choosing the right name even more important. After all, it should be memorable, simple, and something that delivers the right message to the clinic’s target audience. So, to give …
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