articleApr 24, 2019 | 5 min. read
6 Tips for Marketing Your Brand-New PT Clinic
Congratulations—you’ve finally fulfilled your dream and opened your very own brand-new PT clinic ! The walls have a fresh coat of paint, you have a first-class documentation and billing software in place, and your gym equipment is ready to get broken in. Now, all you need are patients to fill up the space. But, that’s easier said than done; marketing a brand-new clinic is a little different than marketing an established practice. For example, pay-per-click (PPC) marketing …
articleMar 14, 2019 | 7 min. read
The Golden Rules of Running a PT Clinic Blog
If you’ve ever wondered whether blogging is a worthwhile use of your time as a PT clinic owner, the answer is almost certainly “yes.” After all, creating a blog for your PT clinic has countless benefits. In addition to providing valuable information to your current, past, and future patients, a blog helps keep your website fresh and relevant —as opposed to looking like nothing more than a digital brochure for your clinic. Furthermore, blogging allows you to …
articleMar 11, 2019 | 23 min. read
4 Things We Must Do to Save PT From Certain Death (as Told at the 2019 Graham Sessions)
In one of the last talks at the 2019 Graham Sessions, a young physical therapist boldly stated that in focusing solely on survival, we are actually killing the PT profession. We are clinging to a reactive—rather than proactive—mode of operation, and in doing so, we are surrendering the millions of patients we could be helping to other, less-skilled professionals. And that means we are failing them. In essence, we are standing idle, content with the status quo …
articleMar 11, 2019 | 8 min. read
5 Signs You're Not Ready to Sell Your Practice
Rehab therapy market consolidation is a hot topic that’s only gotten hotter over the last few years . But when large companies start to absorb your local competition faster than you can blink, that hot topic suddenly becomes uncomfortably close—and you may feel pressured to consider a voluntary sale before you’re swallowed up by the flames. I mean, why resign to getting gobbled when you can form a mutually beneficial partnership, right? But what happens if—after going …
articleAug 2, 2018 | 4 min. read
9 Creative Physical Therapy Clinic Names
What’s in a name? If you ask any expecting parent, it’s a lot. After all, a name is something most people carry with them through their whole lives, and it can have a lot of social implications. For many PT practice owners, their clinics are their babies—which makes choosing the right name even more important. After all, it should be memorable, simple, and something that delivers the right message to the clinic’s target audience. So, to give …
articleMay 9, 2018 | 7 min. read
The Ultimate Checklist for PT, OT, and SLP New Grads
The end of graduate school is an exciting time. For newly minted clinicians, the lure of treating patients with a greater sense of ownership and autonomy is empowering and liberating. Caught up in the rush of that newfound freedom, though, it’s easy to forget about some of the crucial steps we must take to set our careers in the right direction. Never fear! Even if you’re still busy sipping cocktails on the beach and celebrating, we’ve got …
articleJan 17, 2018 | 15 min. read
Our Comfort Zone is Killing Us: Top Takeaways from the 2018 Graham Sessions
Most of the time, when I attend a conference—whether that be a physical therapy, healthcare technology, business, or leadership conference—I do so because I want to connect with, and learn from, others in my field. I want to take in and absorb their knowledge to supplement and expand the depth of my own expertise. And most of the conferences I attend—including the Graham Sessions —allow me to do just that. But, this year’s Graham Sessions were different. …
downloadDec 5, 2017
Modern Marketing Decoded: A Guide for Rehab Therapists
Do you feel like your practice’s website could use a dose of TLC? Are you worried that potential patients aren’t finding you online? Have your attempts at generating online buzz fizzled out—or worse, backfired? If so—and if you want your rehab therapy practice to “live long and prosper”—then you may need to rethink your current marketing strategy. But, venturing into the brave new world of modern marketing can be a lot—especially if you’re new to the game. …
articleNov 3, 2017 | 5 min. read
6 Common Questions and Misconceptions that Keep Patients from Getting PT First
In the era of “fake news,” social media gossip, and Wikipedia articles that literally anyone can edit , knowing where to get the right information can be a challenge. So, it’s easy to understand why patients might have the wrong idea about physical therapy, especially when you consider the branding problem plaguing the PT profession. But, ignoring the haters—even the misinformed ones—isn’t an option. After all, misconceptions can quickly snowball, further damaging the physical therapy brand. And …
articleOct 18, 2017 | 21 min. read
Common Questions from our Physical Therapy Website Optimization Webinar
On October 17, 2017, WebPT’s own Charlotte Bohnett and Shawn McKee hosted a webinar detailing how rehab therapy practices can make themselves findable—and, more importantly, discoverable—online. During the presentation, they covered everything from blogging and soliciting reviews to keywording and optimizing online profiles. It was a lot of juicy information—and we received a lot of juicy questions from our audience. We’ve compiled the most common ones—and their answers—in the FAQ below. Reviews Can I send patients a …
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