articleAug 2, 2018 | 4 min. read
9 Creative Physical Therapy Clinic Names
What’s in a name? If you ask any expecting parent, it’s a lot. After all, a name is something most people carry with them through their whole lives, and it can have a lot of social implications. For many PT practice owners, their clinics are their babies—which makes choosing the right name even more important. After all, it should be memorable, simple, and something that delivers the right message to the clinic’s target audience. So, to give …
articleMay 9, 2018 | 7 min. read
The Ultimate Checklist for PT, OT, and SLP New Grads
The end of graduate school is an exciting time. For newly minted clinicians, the lure of treating patients with a greater sense of ownership and autonomy is empowering and liberating. Caught up in the rush of that newfound freedom, though, it’s easy to forget about some of the crucial steps we must take to set our careers in the right direction. Never fear! Even if you’re still busy sipping cocktails on the beach and celebrating, we’ve got …
articleJan 17, 2018 | 15 min. read
Our Comfort Zone is Killing Us: Top Takeaways from the 2018 Graham Sessions
Most of the time, when I attend a conference—whether that be a physical therapy, healthcare technology, business, or leadership conference—I do so because I want to connect with, and learn from, others in my field. I want to take in and absorb their knowledge to supplement and expand the depth of my own expertise. And most of the conferences I attend—including the Graham Sessions —allow me to do just that. But, this year’s Graham Sessions were different. …
downloadDec 5, 2017
Modern Marketing Decoded: A Guide for Rehab Therapists
Do you feel like your practice’s website could use a dose of TLC? Are you worried that potential patients aren’t finding you online? Have your attempts at generating online buzz fizzled out—or worse, backfired? If so—and if you want your rehab therapy practice to “live long and prosper”—then you may need to rethink your current marketing strategy. But, venturing into the brave new world of modern marketing can be a lot—especially if you’re new to the game. …
articleNov 3, 2017 | 5 min. read
6 Common Questions and Misconceptions that Keep Patients from Getting PT First
In the era of “fake news,” social media gossip, and Wikipedia articles that literally anyone can edit , knowing where to get the right information can be a challenge. So, it’s easy to understand why patients might have the wrong idea about physical therapy, especially when you consider the branding problem plaguing the PT profession. But, ignoring the haters—even the misinformed ones—isn’t an option. After all, misconceptions can quickly snowball, further damaging the physical therapy brand. And …
articleOct 18, 2017 | 21 min. read
Common Questions from our Physical Therapy Website Optimization Webinar
On October 17, 2017, WebPT’s own Charlotte Bohnett and Shawn McKee hosted a webinar detailing how rehab therapy practices can make themselves findable—and, more importantly, discoverable—online. During the presentation, they covered everything from blogging and soliciting reviews to keywording and optimizing online profiles. It was a lot of juicy information—and we received a lot of juicy questions from our audience. We’ve compiled the most common ones—and their answers—in the FAQ below. Reviews Can I send patients a …
articleSep 18, 2017 | 8 min. read
D’Oh! 3 Major Physical Therapy Marketing Fails
Homer Simpson introduced the catchphrase “d’oh!” on the long-running cartoon sitcom, The Simpsons, in 1989. It’s arguably one of the most recognizable catchphrases in American pop culture. So much so, in fact, that the Oxford Dictionary of English added the word in 2001. Defined as an informal exclamation “used to comment on a foolish or stupid action, especially one's own,” “d’oh” is the most fitting—and safe for work—reaction to committing a major fail. “D’oh” is even more …
webinarSep 12, 2017
Top of Mind, Top of Search: 4 Ways to Help Patients Find Your PT Practice Online
Where there are people, there’s also a demand for goods and services. And even in the age of the Internet, people still need brick-and-mortar establishments to meet their demands. That’s especially true with rehab therapy—arguably the most hands-on form of health care. But, just because people seek out physical businesses doesn’t mean they’re not using the Internet to find them. For this reason, rehab therapy practices must ensure that prospective patients can discover their services and find …
articleSep 8, 2017 | 4 min. read
PTs Heard 'Round the World: Celebrating World PT Day 2017
One day each year, the whole world comes together to celebrate physical therapy and its impact on patient health—and that day is today. So, happy World PT Day 2017. According to the World Confederation for Physical Therapy , World Physical Therapy Day “is an opportunity for physical therapists from all over the world to raise awareness about the crucial contribution the profession makes to keeping people well, mobile, and independent.” While every year focuses on “Movement …
articleSep 6, 2017 | 8 min. read
Founder Letter: In Their Shoes: How Our Patients Define Value
You’ve undoubtedly heard this sage piece of advice before: other people’s opinions of you seldom matter. But, as a physical therapist, I have to take that bit of wisdom with a grain of salt, because when it comes to your patients’ opinion, making a positive impression is crucial. The patient experience is a subject that’s near and dear to my heart—and if you’re a rehab therapist, I’m betting you feel the same way. In fact, I firmly …
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