• 9 Creative Physical Therapy Clinic Names Image

    articleAug 2, 2018 | 4 min. read

    9 Creative Physical Therapy Clinic Names

    What’s in a name? If you ask any expecting parent, it’s a lot. After all, a name is something most people carry with them through their whole lives, and it can have a lot of social implications. For many PT practice owners, their clinics are their babies—which makes choosing the right name even more important. After all, it should be memorable, simple, and something that delivers the right message to the clinic’s target audience. So, to give …

  • The Ultimate Checklist for PT, OT, and SLP New Grads Image

    articleMay 9, 2018 | 7 min. read

    The Ultimate Checklist for PT, OT, and SLP New Grads

    The end of graduate school is an exciting time. For newly minted clinicians, the lure of treating patients with a greater sense of ownership and autonomy is empowering and liberating. Caught up in the rush of that newfound freedom, though, it’s easy to forget about some of the crucial steps we must take to set our careers in the right direction. Never fear! Even if you’re still busy sipping cocktails on the beach and celebrating, we’ve got …

  • Our Comfort Zone is Killing Us: Top Takeaways from the 2018 Graham Sessions Image

    articleJan 17, 2018 | 15 min. read

    Our Comfort Zone is Killing Us: Top Takeaways from the 2018 Graham Sessions

    Most of the time, when I attend a conference—whether that be a physical therapy, healthcare technology, business, or leadership conference—I do so because I want to connect with, and learn from, others in my field. I want to take in and absorb their knowledge to supplement and expand the depth of my own expertise. And most of the conferences I attend—including the Graham Sessions —allow me to do just that. But, this year’s Graham Sessions were different. …

  • Modern Marketing Decoded: A Guide for Rehab Therapists Image

    downloadDec 5, 2017

    Modern Marketing Decoded: A Guide for Rehab Therapists

    Do you feel like your practice’s website could use a dose of TLC? Are you worried that potential patients aren’t finding you online? Have your attempts at generating online buzz fizzled out—or worse, backfired? If so—and if you want your rehab therapy practice to “live long and prosper”—then you may need to rethink your current marketing strategy. But, venturing into the brave new world of modern marketing can be a lot—especially if you’re new to the game. …

  • 6 Common Questions and Misconceptions that Keep Patients from Getting PT First Image

    articleNov 3, 2017 | 5 min. read

    6 Common Questions and Misconceptions that Keep Patients from Getting PT First

    In the era of “fake news,” social media gossip, and Wikipedia articles that literally anyone can edit , knowing where to get the right information can be a challenge. So, it’s easy to understand why patients might have the wrong idea about physical therapy, especially when you consider the branding problem plaguing the PT profession. But, ignoring the haters—even the misinformed ones—isn’t an option. After all, misconceptions can quickly snowball, further damaging the physical therapy brand. And …

  • Common Questions from our Physical Therapy Website Optimization Webinar Image

    articleOct 18, 2017 | 21 min. read

    Common Questions from our Physical Therapy Website Optimization Webinar

    On October 17, 2017, WebPT’s own Charlotte Bohnett and Shawn McKee hosted a webinar detailing how rehab therapy practices can make themselves findable—and, more importantly, discoverable—online. During the presentation, they covered everything from blogging and soliciting reviews to keywording and optimizing online profiles. It was a lot of juicy information—and we received a lot of juicy questions from our audience. We’ve compiled the most common ones—and their answers—in the FAQ below. Reviews Can I send patients a …

  • D’Oh! 3 Major Physical Therapy Marketing Fails Image

    articleSep 18, 2017 | 8 min. read

    D’Oh! 3 Major Physical Therapy Marketing Fails

    Homer Simpson introduced the catchphrase “d’oh!” on the long-running cartoon sitcom, The Simpsons, in 1989. It’s arguably one of the most recognizable catchphrases in American pop culture. So much so, in fact, that the Oxford Dictionary of English added the word in 2001. Defined as an informal exclamation “used to comment on a foolish or stupid action, especially one's own,” “d’oh” is the most fitting—and safe for work—reaction to committing a major fail. “D’oh” is even more …

  • Top of Mind, Top of Search: 4 Ways to Help Patients Find Your PT Practice Online Image

    webinarSep 12, 2017

    Top of Mind, Top of Search: 4 Ways to Help Patients Find Your PT Practice Online

    Where there are people, there’s also a demand for goods and services. And even in the age of the Internet, people still need brick-and-mortar establishments to meet their demands. That’s especially true with rehab therapy—arguably the most hands-on form of health care. But, just because people seek out physical businesses doesn’t mean they’re not using the Internet to find them. For this reason, rehab therapy practices must ensure that prospective patients can discover their services and find …

  • PTs Heard 'Round the World: Celebrating World PT Day 2017 Image

    articleSep 8, 2017 | 4 min. read

    PTs Heard 'Round the World: Celebrating World PT Day 2017

      One day each year, the whole world comes together to celebrate physical therapy and its impact on patient health—and that day is today. So, happy World PT Day 2017. According to the World Confederation for Physical Therapy , World Physical Therapy Day “is an opportunity for physical therapists from all over the world to raise awareness about the crucial contribution the profession makes to keeping people well, mobile, and independent.” While every year focuses on “Movement …

  • Founder Letter: In Their Shoes: How Our Patients Define Value Image

    articleSep 6, 2017 | 8 min. read

    Founder Letter: In Their Shoes: How Our Patients Define Value

    You’ve undoubtedly heard this sage piece of advice before: other people’s opinions of you seldom matter. But, as a physical therapist, I have to take that bit of wisdom with a grain of salt, because when it comes to your patients’ opinion, making a positive impression is crucial. The patient experience is a subject that’s near and dear to my heart—and if you’re a rehab therapist, I’m betting you feel the same way. In fact, I firmly …

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