• Coming Soon: The New WebPT Website Image

    articleMar 11, 2014 | 2 min. read

    Coming Soon: The New WebPT Website

    Here at WebPT, we like to keep things fresh (see “Be Minty” in this  blog post ). As such, we decided our website could use a little sprucing up—to make it simpler, cleaner, faster, and more representative of the WebPT brand. When you visit  WebPT.com  next week, you’ll definitely notice the new design, but don’t let it throw you for a loop. Even though we’ve enhanced the visual appeal of our website, nothing about the WebPT application …

  • articleFeb 4, 2014 | 3 min. read

    February Founder Letter: WebPT is So Much More

    We’ve been in business for six years now, and most people know us for our documentation. As Members, you use our documentation platform daily. But did you know that your Membership with WebPT includes so much more than documentation? We’ve adopted a mission of empowering rehab therapists to achieve greatness in practice. So, while we might have started out as a documentation company, we have evolved into a solutions company. So, to take a page from Aladdin, …

  • How to Showcase Your Company Culture Externally Image

    articleJan 22, 2014 | 4 min. read

    How to Showcase Your Company Culture Externally

    The main purpose of establishing a strong company culture is to get everyone in your business on the same page when it comes to core values. So, on the surface, “company culture” might seem like a strictly internal initiative. But if you think about it, your company culture is basically your practice’s personality—the thing that sets you apart from all the other rehab therapy clinics out there. And because—according to this Bureau of Labor Statistics report —the …

  • articleDec 30, 2013 | 2 min. read

    Top 13 Blog Posts of 2013

    The New Year means a lot of things—resolutions, gym-going, new Medicare regulations—but for the Internet, it means "best of" lists. From TV, film, and music to pop culture and the news, numerous websites are posting their rankings for all things 2013. Not to be left out, we here at WebPT thought we'd share our top blog posts of 2013. Here are our most popular posts as ranked by page views:  Four Things You Need to Know About …

  • articleSep 12, 2013 | 4 min. read

    Using Your Clinical Expertise to Create Meaningful Content

    When it comes to marketing—especially the online variety— “content” seems to be the word of the moment . And just like any other business trying to market its services in the digital age, your clinic can boost its reach and visibility by producing and publishing content that is relevant and valuable to your target audience. Unlike a lot of businesspeople, however, you have somewhat of a secret weapon when it comes to creating meaningful content: your expertise …

  • articleSep 9, 2013 | 4 min. read

    The ABCs of Marketing Writing

    Remember the movie Glengarry Glen Ross with Al Pacino, Kevin Spacey, and Alec Baldwin? While it certainly isn’t the most uplifting of films, the famous line still lives on: “ Always be closing ” (please note that this link contains R-rated language). Now, regardless of what type of industry you’re in, there’s some truth to this. After all, your business is only as good as your customers—in your case, patients—and thus, every business decision you make should …

  • articleSep 4, 2013 | 4 min. read

    Four Metrics Critical to Your Blog

    So you’ve started blogging , and that’s fantastic. It’s a great way to get your message out to the masses—whether it be how fantastic your services are, the latest in industry developments, or preferably, a well-balanced mix of both. But just like everything else in your business, it’s important to track your return on investment so you know just how much time you should be devoting to researching, writing, and responding. Now, there’s a ton of super …

  • articleAug 27, 2013 | 3 min. read

    Innovation in Healthcare Marketing: Content

    When folks talk about marketing innovation in the healthcare space, they predominantly focus on mHealth or digital health. In short,  they talk apps . However, all the hullabaloo over smartphone apps and gamifying health and wellness has given way to another healthcare marketing tactic that’s just as innovative. I’m talking about content marketing. What is content marketing? According to the Content Marketing Institute, “content marketing is a marketing technique of creating and distributing relevant and valuable content …

  • 5 Steps to Create an Advertising Plan for Your Clinic Image

    articleJun 25, 2013 | 6 min. read

    5 Steps to Create an Advertising Plan for Your Clinic

    The purpose of this month’s blog theme—small business best practices—is to help you be better in business. And as any business guru will tell you, advertising is a huge factor in not only creating new business, but also in solidifying brand identity. As a small business owner, you probably don’t have a lot of money to throw at media buying opportunities. But if you’re smart, you can get a lot out of the ad spots you do …

  • articleJan 29, 2013 | 5 min. read

    How to Get Started in Blogging

    According to Hat Trick Associates , as of 2010, there were about 450 million active English language blogs. And in Blog Rules , Nancy Flynn explains that in 2006 a new blog entered the blogosphere every second. Even before Facebook and Twitter, businesses were using blogs as a way to have instant, two-way communication with customers and prospects online. So, why wouldn’t rehab therapists blog? It’s a great way to educate the community, give your practice personality, …

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