• Don Draper’s Guide to Digital Marketing for Physical Therapy Image

    articleMar 12, 2015 | 4 min. read

    Don Draper’s Guide to Digital Marketing for Physical Therapy

    If Don Draper strolled into today’s marketing firms, he’d need a smoke and an old fashioned, fast—well, faster than normal. Why? The computers! All the computers! And not just the devices themselves, but the marketing wizardry behind them. I’m talking about digital marketing. Now, I know what you’re thinking: “I’m not an ad-man like Don Draper. What do I need to know about digital marketing?” And to that I say, while you don’t need to be as …

  • All the Juicy Goodness, None of the Cholesterol: How Guest Blogging Impacts Your SEO Image

    articleMar 11, 2015 | 7 min. read

    All the Juicy Goodness, None of the Cholesterol: How Guest Blogging Impacts Your SEO

    Guest blogs are like eggs: they serve many purposes, they’re delicious (when done right), and the world seems to go back and forth about whether they’re actually good for you. Just last year, for example, Google honcho Matt Cutts made no attempt to sugar-coat his assessment of guest blogging’s place—or lack thereof—in the modern marketing tool box: “...stick a fork in it: guest blogging is done,” he wrote on his blog . Fast-forward to 2015, when marketing …

  • Blogging 101: Intro to Content Creation for PTs Image

    articleMar 10, 2015 | 9 min. read

    Blogging 101: Intro to Content Creation for PTs

    If you type “blog” into a Microsoft Word 2004 document, the system automatically underscores the word with one of those grimace-inducing red squiggles. And while 2004 was a long time ago by technological standards—yes, I readily admit it’s high time I updated my word processing software—I know I’m not the only one who feels like the era of Livestrong bracelets and flip phones was not so long ago. But alas, times have changed: These days, everybody’s rocking …

  • Why Prospective Patients Can't Find You Image

    articleMar 3, 2015 | 5 min. read

    Why Prospective Patients Can't Find You

    How do you shop? If you’re like 62% of all US consumers , you browse—and purchase—products and services online. And you’re probably planning to do even more Internet shopping in the future, as you—and your online shopping peers—are becoming more and more comfortable with purchasing in a virtual setting. But before you commit to a fresh pair of shoes, a state-of-the-art stereo system, or even a new hair stylist, chances are you do a fair amount of …

  • How to Take Over the Internet: 5 Simple Strategies to Win More Patients Image

    webinarFeb 27, 2015

    How to Take Over the Internet: 5 Simple Strategies to Win More Patients

    Nowadays, everyone is looking for a way to “go viral” online. But with all that go-big-or-go-home hype, it’s easy to get intimidated—and that leaves many small business owners wondering if they have the time, resources, or wherewithal to even make a dent in the Internet, let alone break it.  Don’t get stuck in the muck and mire of cliché goals; you don’t have to hit a million views to make a big impact online. As a private …

  • Be Mentorable Image

    articleFeb 2, 2015 | 4 min. read

    Be Mentorable

    Right out of OT school, I spent a lot of energy worrying about who would be my mentor. Looking back, I should have put more energy into making myself mentorable. I left school convinced that to have a good career, I needed a good mentor. When the only other OT in my department left to spend more time with her family, I was devastated. I’ve since met other new grads with similar mentorship anxieties; some of them …

  • The 3 Immutable Laws of Direct Access Marketing Image

    articleOct 15, 2014 | 8 min. read

    The 3 Immutable Laws of Direct Access Marketing

    It took expensive membership dues, countless lobbying and volunteer hours, and 25 years, but we finally did it: Direct access to physical therapy services is now available in all 50 states in at least one form or another. It wasn’t easy, so it’s important to take a few moments to celebrate our achievements and raise a glass to all of the passionate physical therapists and physical therapy advocates out there who made it happen. Okay, time’s up—and …

  • 7 Tips for Building a Strong Community on Social Image

    articleSep 9, 2014 | 7 min. read

    7 Tips for Building a Strong Community on Social

    Before the dawn of the Internet, building a community—around a business, an institution, or any other entity of mutual interest—required a heavy investment of face time (and I’m not talking about the iPhone app ). These days, though, starting a conversation around virtually any topic is as easy as hitting “Enter.” But as with face-to-face interactions, it’s one thing to run your mouth—or in this case, your keyboard—and another to wrangle your listeners’ interest enough to get …

  • Let’s Face It: We’re Just Not That Interesting! Image

    articleSep 4, 2014 | 4 min. read

    Let’s Face It: We’re Just Not That Interesting!

    One of the biggest marketing challenges facing therapy business owners across the country is that when we advertise or promote our services, we often neglect to create interest and emotional appeal. Instead, we try too hard to sell. We take a 3” x 5” advertising space and pack it with a 12-bullet-point list of services we provide. We spend our promotional dollars simply talking about what we do instead of truly communicating the impact we have on …

  • The Social Media ROI Quandary Image

    articleMar 24, 2014 | 4 min. read

    The Social Media ROI Quandary

    To take a page from Ferris Bueller , social media moves pretty fast; if you don’t stop and look around, you might miss it. What do I mean by look around? Examine your metrics. Of course, I’m not talking about a traditional “dollars in versus dollars out” analysis.  A recent study from Business Insider (BI) found that the percentage of marketers tracking traditional return on investment (ROI) on social media is dropping; however, social media marketing budgets …

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