• Modern Marketing Decoded: A Guide for Rehab Therapists Image

    downloadDec 5, 2017

    Modern Marketing Decoded: A Guide for Rehab Therapists

    Do you feel like your practice’s website could use a dose of TLC? Are you worried that potential patients aren’t finding you online? Have your attempts at generating online buzz fizzled out—or worse, backfired? If so—and if you want your rehab therapy practice to “live long and prosper”—then you may need to rethink your current marketing strategy. But, venturing into the brave new world of modern marketing can be a lot—especially if you’re new to the game. …

  • Common Questions from our Physical Therapy Website Optimization Webinar Image

    articleOct 18, 2017 | 21 min. read

    Common Questions from our Physical Therapy Website Optimization Webinar

    On October 17, 2017, WebPT’s own Charlotte Bohnett and Shawn McKee hosted a webinar detailing how rehab therapy practices can make themselves findable—and, more importantly, discoverable—online. During the presentation, they covered everything from blogging and soliciting reviews to keywording and optimizing online profiles. It was a lot of juicy information—and we received a lot of juicy questions from our audience. We’ve compiled the most common ones—and their answers—in the FAQ below. Reviews Can I send patients a …

  • Top of Mind, Top of Search: 4 Ways to Help Patients Find Your PT Practice Online Image

    webinarSep 12, 2017

    Top of Mind, Top of Search: 4 Ways to Help Patients Find Your PT Practice Online

    Where there are people, there’s also a demand for goods and services. And even in the age of the Internet, people still need brick-and-mortar establishments to meet their demands. That’s especially true with rehab therapy—arguably the most hands-on form of health care. But, just because people seek out physical businesses doesn’t mean they’re not using the Internet to find them. For this reason, rehab therapy practices must ensure that prospective patients can discover their services and find …

  • How to Spend Your Clinic’s Marketing Dollars for Maximum Returns Image

    articleAug 17, 2016 | 11 min. read

    How to Spend Your Clinic’s Marketing Dollars for Maximum Returns

    As author and marketing guru Seth Godin says, “In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible.” If you want to stand out in the rehab therapy marketplace—and potentially grow your clinic—then spending money on marketing is essential. But, to ensure a maximum return on investment, you’ve got to carve out—and carefully manage—your physical therapy clinic’s budget. Knowing where to put those dollars can …

  • Top 10 Blog Posts for 2015 Image

    articleDec 30, 2015 | 5 min. read

    Top 10 Blog Posts for 2015

    Before we belt out our best renditions of “Auld Lang Syne,” light off fireworks, and make some new resolutions, let’s take a moment to look back at the top WebPT Blog posts of 2015. Grab a glass of sparkling cider, kick back, and relax—because you’re in for a treat. Here are the WebPT articles that rehab therapists read the most this year (based on page views). This list includes blog posts published between January 1 and December …

  • 5 Steps to Stay Present Image

    articleNov 11, 2015 | 4 min. read

    5 Steps to Stay Present

    I first started thinking about the power of presence as I looked at the pile of mail that had accumulated over the past two weeks while I was traveling. It resonated again when I considered the new exercise routine I’ve started to lose some body fat that somehow just showed up. But it really hit home when one of my team members asked to speak to me about something that was bothering her. To me, this issue …

  • 29 Ways to Remedy Rehab Therapy Burnout Image

    articleJun 30, 2015 | 4 min. read

    29 Ways to Remedy Rehab Therapy Burnout

    As a therapist, you care about your patients (thank you, captain obvious ). But it’s this helpful nature that’s often responsible for stress, frustration, and even career burnout. When things get rough, you might find yourself internalizing patient progress—or lack thereof. Additionally, you might feel like you have to constantly fill the “therapist” role, even when you’re not in the clinic. Plus, you’re under pressure to answer tons of questions thrown your way on a daily basis …

  • Top Physical Therapy Marketing Resources to Grow Your Clinic Image

    articleApr 23, 2015 | 5 min. read

    Top Physical Therapy Marketing Resources to Grow Your Clinic

    There are a lot of PTs talking about marketing on LinkedIn and Twitter (in fact, you should check out #bizPT , if you haven't already), but it can still be difficult to really grasp a new marketing strategy and apply it directly to your clinic. To help you narrow things down, we’ve compiled the top physical therapy marketing resources from leaders in our industry. Every blog, guide, podcast, and webinar on this list provides actionable strategies that …

  • 3 Quick Wins for Your Online Marketing Strategy Image

    articleMar 24, 2015 | 6 min. read

    3 Quick Wins for Your Online Marketing Strategy

    Starting a clinic in a new city—with new referral sources and limited networks—can be very challenging. But with the right online marketing strategy, you can expedite the process. In fact, over the last three months, I’ve been able to grow my patient base by using old school word-of-mouth marketing and establishing an online presence in the local community. There are many ways to use the power of the Internet to market to patients and referring providers, and …

  • Hit a Hole-in-One with Your Patient Engagement Strategy Image

    articleMar 23, 2015 | 7 min. read

    Hit a Hole-in-One with Your Patient Engagement Strategy

    I love hitting the links on a beautiful Saturday morning and watching all of the brave souls who decided that this would be the weekend they’d take up the amazing game of golf. They show up on their first day with the most expensive shoes, the nicest logoed pro gear, the fanciest new drivers, and the latest techy golf gadgets. Perhaps they find these items give them an added boost of confidence—or maybe they think these material …

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