advertising Archives | WebPT

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Digital Marketing and Advertising FAQ for PTs, OTs, and SLPs

Marketing is my passion, and I love helping others get their marketing off the ground. I recently had the pleasure of hosting a live Q&A session during Virtual Ascend, where I fielded all sorts of digital marketing and advertising questions from therapists and clinic leaders across the country. Here are the most common questions I received, along with my responses.

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Marketing on a Budget: 7 Inexpensive Ways to Boost Patient Volume in Your Practice

2020 has heralded wave upon wave of change for rehab therapy practice owners, but one thing remains a constant: the need to keep existing patients actively engaged and bring new patients through the door. Whether you’re in the early stages of reopening your clinic or looking to ramp up business, putting together a marketing plan that’ll get you to the next step is absolutely essential.

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How to Market Your Clinic’s New Telehealth Services

In a way, telehealth is like the wild, wild west for rehab therapists. It’s totally new, relatively unexplored, and chock full of opportunity for patients and providers alike. That said, just because therapists are beginning to venture into the unknown, it doesn’t mean patients are ready to follow along.

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The Power of Patient Stories in 2020

I’ve been discussing the importance of leveraging data to demonstrate the unequivocal efficacy of rehab therapy for a while now. After all, data is objective. It’s clear-cut. It’s obvious—and yes, it continues to be important, whether it’s outcomes data at the practice level or national research studies that prove the benefit of first-line rehab therapy in terms of cost-effectiveness, long-term results, and safety.

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18 Top Marketing Tools for PTs

This may be a controversial opinion, but I love IKEA furniture: it’s stylish, minimalist, affordable, and very Scandinavian. Okay, so there’s a chance you’ll have a few screws and bits of fiberboard left over after piecing together your new Fjӓllbo TV stand—but as long as you have the right tools, putting it together is far from rocket science.

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