In a way, telehealth is like the wild, wild west for rehab therapists. It’s totally new, relatively unexplored, and chock full of opportunity for patients and providers alike. That said, just because therapists are beginning to venture into the unknown, it doesn’t mean patients are ready to follow along.
Physical therapists and chiropractors are sort of like the oil and water of the musculoskeletal community. They have differing perspectives on a lot of things, and they haven’t always gotten along.
I’ve been discussing the importance of leveraging data to demonstrate the unequivocal efficacy of rehab therapy for a while now. After all, data is objective. It’s clear-cut. It’s obvious—and yes, it continues to be important, whether it’s outcomes data at the practice level or national research studies that prove the benefit of first-line rehab therapy in terms of cost-effectiveness, long-term results, and safety.
This may be a controversial opinion, but I love IKEA furniture: it’s stylish, minimalist, affordable, and very Scandinavian. Okay, so there’s a chance you’ll have a few screws and bits of fiberboard left over after piecing together your new Fjӓllbo TV stand—but as long as you have the right tools, putting it together is far from rocket science.
In this post, we’re exploring the factors practice owners should consider as they’re creating their marketing plan—and budget.
While you may not be able to prevent someone from sharing their negative perception of your practice online, you can certainly mitigate its impact on others.
While some word-of-mouth marketing might happen organically, you’ll need to make an effort to maximize its impact.