A duck is helping to spread the word about the value of physical therapy in Aflac's latest ad campaign. We love the attention this funny commercial is getting, and having a spotlight on physical therapy is always great for marketing and branding our profession! If you haven't seen it, check out the TV spot right here.

April is Occupational Therapy Month. What an awesome opportunity to promote this great profession! We want to share with you a special message to all OTs from Alex Zarazua, WebPT’s Support Team Lead. For more on OT month, check out the American Occupational Therapy Association's website and follow #OTMonth on Twitter. Also, stay tuned to our blog as this month we’ll feature several posts specifically for OTs.

Finally, we’re super pumped to announce the launch of our new WebPT Marketplace, an eCommerce site exclusively for WebPT Members. Here, you can shop for the therapy products you need to run your practice—all for a fraction of retail price. Yup, on average, you’ll save 20%—on everything.

Of course, these are just a few news stories making the rounds this week. Connect with us on LinkedIn for all things rehab therapy-related.

9 Most Common Medicare Misconceptions for PTs, OTs, and SLPs - Regular Banner9 Most Common Medicare Misconceptions for PTs, OTs, and SLPs - Small Banner
  • 6 Ways to Celebrate OT Month Image

    articleApr 4, 2017 | 4 min. read

    6 Ways to Celebrate OT Month

    April is Occupational Therapy Month —and that means it’s time to bust out the confetti and celebrate! Now, many would agree that celebrating OT—and the benefits occupational therapists provide—shouldn’t merely be a one-month endeavor. But, it’s a great opportunity to showcase this amazing profession on a bigger stage. That means raising awareness about OT in general and showing appreciation for all the hard-working therapists who are helping patients become as independent as possible in their daily lives. …

  • articleApr 11, 2013 | 1 min. read

    This Week in PT News, April 11

    Following the progress of Gaby Giffords on her path to recovery has been inspiring! The former Arizona congresswoman told CNN she spends her days doing occupational therapy and yoga, and she credits nurses and speech therapists with helping her every day. Read the full story here .  Texas PTs, patients, and advocates came together in support of direct access to physical therapy at a public hearing for HB 1039. Check out Allan Besselink's blog post for some …

  • 5 Fun Ways to Celebrate OT Month—and Maybe Win a T-Shirt! Image

    articleApr 11, 2016 | 3 min. read

    5 Fun Ways to Celebrate OT Month—and Maybe Win a T-Shirt!

    Since its inaugural launch in April of 1980, Occupational Therapy Month has given OTs a well-deserved cause to celebrate their profession. And this year, the AOTA has given up its tradition of selecting a celebratory theme to make way for an exciting new message. They’ve developed a branded concept that truly encompasses—and honors—what it means to be an OT: “Occupational Therapy: Living Life To Its Fullest®.” Now, we’re already two weeks into April—my, how time flies!—so you …

  • Common Questions from our Physical Therapy Website Optimization Webinar Image

    articleOct 18, 2017 | 21 min. read

    Common Questions from our Physical Therapy Website Optimization Webinar

    On October 17, 2017, WebPT’s own Charlotte Bohnett and Shawn McKee hosted a webinar detailing how rehab therapy practices can make themselves findable—and, more importantly, discoverable—online. During the presentation, they covered everything from blogging and soliciting reviews to keywording and optimizing online profiles. It was a lot of juicy information—and we received a lot of juicy questions from our audience. We’ve compiled the most common ones—and their answers—in the FAQ below. Reviews Can I send patients a …

  • Social Networking with Purpose: A Guide for OTs Image

    articleMar 10, 2017 | 4 min. read

    Social Networking with Purpose: A Guide for OTs

    1.86 billion Facebook users and myself agree: online networking platforms represent one of the best technological advances in recent years. If you aren’t leveraging the online sphere to grow your occupational therapy network, you may be missing out. However, we all know by now that the online world can be a rabbit hole of dead ends and misadventures. It is, therefore, critical to approach social networking with purpose.  Here are three steps to help you do just …

  • Founder Letter: Top 4 Trends for PTs, OTs, and SLPs in 2018 Image

    articleJan 3, 2018 | 10 min. read

    Founder Letter: Top 4 Trends for PTs, OTs, and SLPs in 2018

    It’s become an annual tradition of mine to look ahead to the new year and forecast the trends that are most likely to impact the rehab therapy industry. While I don’t have a crystal ball—what would be the fun in that?—I’ve gotten pretty good at predicting what’s on our horizon. (You can check out my 2017 post here and my 2016 one here .) There’s nothing on my list for this year that should come as a …

  • Celebrating OT Month 2018: 10 Reasons I Still Love Being an Occupational Therapist Image

    articleApr 2, 2018 | 4 min. read

    Celebrating OT Month 2018: 10 Reasons I Still Love Being an Occupational Therapist

    On the first day of my first job as an OT, I remember being told about an OT with 20 years of experience in the field. I was in awe of her expertise, knowledge, and skill. But the thing that impressed me the most about this highly experienced OT was the compassion she showed for her clients and their families—and her passion for occupational therapy. Looking back on that day, it seems like someone must have hit …

  • Odd Provider Out: Why PT Exclusion from MIPS is Bad for Future Payments Image

    articleMay 4, 2016 | 6 min. read

    Odd Provider Out: Why PT Exclusion from MIPS is Bad for Future Payments

    It’s official: rehab therapists are just a sashay away from exiting the PQRS dance floor. That’s because last week, the Centers for Medicare & Medicaid Services (CMS) issued a proposed final rule that, if adopted, will put into effect the Medicare Access & CHIP Reauthorization Act of 2015 (MACRA). And that, in turn, will give the green light to the Merit-based Incentive Payment System (MIPS) , a brand spankin’-new quality data reporting program that consolidates PQRS , …

  • The 2018 Rehab Therapy Salary Report Image

    downloadAug 24, 2018

    The 2018 Rehab Therapy Salary Report

    While all the information we obtained in our 2018 annual industry survey was incredibly useful, the information regarding salary has been—as you might imagine—highly sought-after. After all, who doesn’t want to ensure they’re maximizing their earning potential? Thus, we decided to take all the data we collected about individual provider earnings and compile it into this stand-alone rehab therapy salary report. Enter your email below, and we’ll send you The 2018 Rehab Therapy Salary Report today, so …

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