He talks with a thick Louisiana accent, loves the smooth sound of New Orleans jazz, and makes a mean shrimp creole. But while Tim Moore is Cajun through and through, his infectious laugh and genuine smile make him anything but ragin’—well, unless the Saints or the Tigers are losing.
A self-described family man, Tim—a native of the Bayou State—grew up playing the trumpet (he even played in the LSU band), attending the annual New Orleans Jazz Fest, and gathering with friends and relatives for springtime crawfish boils. In fact, despite now living in the desert region of landlocked Arizona, Tim continues to observe that seasonal tradition, even flying in authentic Louisiana crawfish via cajungrocer.com. “I’m a big family-first person, at home and at the office,” Tim says.
In fact, WebPT’s family-like environment is what drew him to the company in the first place. “I love the culture and the start-up feel,” he says. “And I love the energy we have here—with both the building itself as well as all of the occupants.” That energy was a welcome change for Tim, who previously spent several years working for a large corporation. While he learned a lot in that position—and had his name listed on three US patents for image manipulation technology—Tim definitely was ready for something new after going through seven acquisitions with his former company. So, when a recruiter contacted him about the product director position at WebPT, he leaped at the opportunity.
“I love the industry,” Tim said. “Health care has always been something I’ve wanted to get involved with. I always say that if I’d opened the book a little more, I’d be in health care as a doctor or some type of provider.” As WebPT’s recently named VP of Product, Tim gets to do the next best thing: help healthcare providers do their jobs better. After all, WebPT’s overall company mission is to empower therapists to achieve greatness in practice, and that goal serves as the inspiration for every new product offering or enhancement. “Creating raving fans—that’s at the heart of everything we do; that’s what it’s all about,” he says. “We want to help therapists—make their lives better, allow them to treat more patients, and get them home at night so they can spend more time with their families.”
On the compliance front, that means enlisting an employee dedicated to monitoring the ever-changing bevy of regulations—including those surrounding PQRS—and ensuring the WebPT app helps therapists meet those requirements so they don’t lose out on the payments they deserve. “That’s something a lot of companies don’t do, but we want to make sure we have the attention on an area that means a lot to our Members,” Tim said. “We want to make sure our product meets and exceeds the standard requirements—and that’s a differentiator.”
But while compliance features are always a top priority for the WebPT Product team, choosing other projects—and allocating time and resources in the most efficient way possible—is a constant challenge. “The hardest part of product management is making sure we build the right thing at the right time for the right user,” Tim said. “All too often, companies come out with the ‘next cool thing,’ but it doesn’t satisfy an actual need...You have to be innovative, but you can never forget that there are actual humans using the product—that they have a pain point, and it’s your job to solve it.”
Still, there’s nothing more exciting—or validating—than bringing those solutions to market and seeing the incredible impact they make in the rehab therapy community. “It’s so cool to create innovative technology, as a team, that truly affects other people’s lives,” Tim said. “That’s what inspires me to get out of bed everyday, and I think that if I was in another industry, I wouldn’t get that same satisfaction.”
Outside of the office, Tim gets the most satisfaction from spending quality time with his family, including his wife of 22 years, Kellie; his 18-year-old son, Chandler; and his 16-year-old daughter, Caroline. Some of their favorite family activities: seeing movies, taking beach trips to Florida or California, and enjoying Tim’s home-cooked Cajun fare.
Fave Five with Tim
- Favorite food: Shrimp creole
- Favorite movie: Shawshank Redemption
- Favorite sports team: New Orleans Saints
- Favorite band: Rush
- Favorite place: Rome, Italy