Bradley LaFave

Whether it’s developing his own classification system for cabernets or overhauling a customer training program to make it more streamlined and intuitive, Bradley LaFave is always game for an exercise in improvement—especially if it involves pruning the complexity out of overly complicated processes.

After all, why worry about nuances like tannin, fruit, and body when all it really comes down to is quality-versus-cost. That’s why Bradley’s wine system features three simple levels of classification: Weekday Cabernets are everyday, lower-cost wines—the ones you’d drink any night of the week. Weekend Cabernets are a little richer and fall into the mid-tier pricing range. And finally, Holiday Cabernets are the higher-end wines reserved for celebrations and special occasions.

While Bradley’s cab-rating rules have yet to catch on among wine aficionados—though he is confident they will—his consultative approach to training certainly has caught on at WebPT. The way he sees it, a lecture-based training approach is less effective than a training program rooted in conversation, because learner participation is what truly drives information retention. So, when he became WebPT’s Training Manager a couple of years ago—about a year after he was hired as a trainer—he immediately started reworking the company’s strategy for helping new Members learn how to get the most out of WebPT’s software. “We’ve changed the training process from being mostly regurgitation to more consultation,” he said. As part of that transformation, Bradley spearheaded the implementation of online learning modules that allow users to explore WebPT’s functionality at their own pace while completing comprehension self-checks along the way.

The result: by the time a new Member gets on the phone with a WebPT trainer, he or she already has a solid foundation in WebPT’s capabilities. That way, the Member can use his or her phone time to ask questions and dig deeper into all the ways WebPT can cater to his or her needs, specifically. Since introducing the revamped training process, Bradley and the rest of the WebPT training team have seen a noticeable shift in the quality of their interactions with Members. “It used to be more robotic,” he says. “We did a lot of talking, but didn’t provide a lot of resources. When we started to build better content, they [Members] could use their time with the trainer more effectively.” And as much as Bradley loves to talk—he readily admits that he could talk for hours “and not even be able to tell you what he talked about”—he would much rather provide time-pressed WebPT Members with shorter, more valuable consultative calls.

Luckily, Bradley has another outlet for his natural gift of gab: his coworkers. “There are certain days I laugh so hard I can barely breathe,” he says. “I love the interactions we all get to have. We get through the day by having fun and keeping a positive demeanor, and I think that positivity shows through to our Members, too.” And he’s quick to point out that even though everyone in the training department is hyper-respectful of Members’ jam-packed schedules, there’s always time for a training wisecrack or two. “We’re pretty serious for the most part, but we like to have a mixture between being relevant and also slipping in some bad training jokes,” he says. After all, there aren’t too many audiences out there who appreciate a good laugh at Medicare’s expense.

Internally, the training team offers a dose of comic relief to their peers in other WebPT departments with their famous email memes—funny photos and phrases centered on industry and company-wide topics of interest. ICD-10, for example, provides ample meme fodder for Bradley and his staff. All jokes aside, though, the team is busy creating an arsenal of training content around ICD-10 to ensure WebPT users can not only use our code selection tool successfully, but also properly adjust their coding and documentation practices to ensure minimal disruption after October 1. “With ICD-10, the real challenge is being specific and accurate with your coding, and we’re going to help you do that, because we’ll ensure you use a full code,” he says. “We have a positive mentality about it.”

While training is Bradley’s main gig, he doubles as an amateur resort manager during Arizona’s nice-weather months. “I kind of run a bed-and-breakfast for friends and family, like October through May,” he says. And considering that most of his visitors come from his home state of Michigan, his willingness to offer a sunny escape from the Midwest winter blues is greatly appreciated by all of his guests—particularly his three nephews. “They think my pool is a water park,” he says.

Eventually, Bradley may make his way back to the cold, hard north—perhaps to pursue his dream of owning some type of waterfront business. For now, though, he’s perfectly happy soaking up the desert sunshine and helping rehab therapists achieve greatness. “PTs are definitely caring people, and it’s been interesting to learn about the PT industry,” he says. “That’s one of the main things that really drew me to this job—being able to work with people who help people. I might not be able to help people in that way, but it’s cool to support the people who do the helping.”

Fave Five with Bradley

  1. Favorite food: Steak and Dairy Queen Chocolate Xtreme Blizzards (not together)
  2. Favorite movie: National Lampoon’s Christmas Vacation
  3. Favorite sports team: Detroit Tigers
  4. Favorite musical artist: Alicia Keys
  5. Favorite place: Anywhere near water
Webinar: The Modifier Open Forum - Regular BannerWebinar: The Modifier Open Forum - Small Banner
  • WebPT Staff Spotlight on Erin Hinson Image

    articleJan 29, 2016 | 6 min. read

    WebPT Staff Spotlight on Erin Hinson

    For Erin Hinson, “routine” is a four-letter word. The way she sees it, every day should be different—and not just because it’s a new date on the calendar. So, it’s no surprise that over the course of her career, Erin’s job duties have run the gamut from assembling focus groups for dog food market research, to managing the tour schedule for a belly-dancing troupe, to chasing down advertising dollars from local gentlemen’s clubs. “I get bored easily,” …

  • WebPT Staff Spotlight on Michael Burns Image

    articleFeb 26, 2015 | 4 min. read

    WebPT Staff Spotlight on Michael Burns

    There are only 12 unique tones in music, but a skilled composer can rearrange those sonic building blocks to form an infinite number of melodies. No one understands the far-reaching application of that concept better than Michael Burns—not only because he’s formally educated in musical composition, but also because he’s rearranged the building blocks of that education to form the foundation of a whole new career path. A born-and-raised Arizonan, Michael grew up playing any musical instrument …

  • WebPT Staff Spotlight on Jessie Knowles Image

    articleJul 31, 2014 | 5 min. read

    WebPT Staff Spotlight on Jessie Knowles

    If you think your schedule is packed, just take a peek at Jessie Knowles’s calendar. Between catching symphony concerts, attending Pilates classes, taking tennis lessons, volunteering her time to local charity organizations, and dreaming up new tiny food recipes—miniature versions of dishes like taco salad and twice-baked potatoes—it’s a wonder she has any time left for sleep, let alone a full-time workload. Fortunately, time-management is one of Jessie’s many talents—and as a project manager in WebPT’s Operational …

  • WebPT Staff Spotlight on John Brauchie Image

    articleFeb 26, 2016 | 5 min. read

    WebPT Staff Spotlight on John Brauchie

    John Brauchie is a sort of baseball hipster: he was making unassisted triple plays before unassisted triple plays were a thing—or at least before he knew they were a thing. “I think I was about 9 years old,” he said. “I caught the ball at first and touched first; then, I ran to second base and touched second. I didn’t even really know what I did or how rare it was until my dad told me later.” …

  • WebPT Staff Spotlight on Fabiola Munoz Image

    articleMay 1, 2015 | 5 min. read

    WebPT Staff Spotlight on Fabiola Munoz

    If you’re ever driving around west Phoenix on a Sunday afternoon—and you’ve got a hankering for home-cooked Mexican food—just stop by Fabiola Munoz’s place. “All of my family lives within a four-mile radius, and we just pop into each other’s houses whenever,” she said. “I like to cook a big meal every weekend, and people just come over when they want. They don’t ever announce themselves.” And while some cooks might stress about spontaneous dinner guests, Fabiola …

  • WebPT Staff Spotlight on Shayne Peterson Image

    articleJun 25, 2015 | 6 min. read

    WebPT Staff Spotlight on Shayne Peterson

    Shayne Peterson could write a book on entrepreneurship in the rehab therapy space—and judging by his enthusiasm for trying new things, you just might see his name on the shelves at Barnes & Noble at some point in the future. “Most PTs go into the field to provide care,” he said. “However, if they’re going to be relevant, they need to be a little more business-minded. They need to get out of the medical-model box and operate …

  • WebPT Staff Spotlight on Alex Zarazua Image

    articleApr 11, 2014 | 4 min. read

    WebPT Staff Spotlight on Alex Zarazua

    Note: Each month, we will feature a different member of the WebPT family in our Staff Spotlight blog series. For Alex Zarazua, nothing beats the thrill of seeing something come full circle—whether it’s a car at the Phoenix International Raceway or a new WebPT feature. You’ll find Alex at the race track anytime NASCAR is in town, but when he’s not cheering on his favorite drivers or explaining to anyone within earshot why NASCAR definitely qualifies as …

  • WebPT Staff Spotlight on Mike Clevenger Image

    articleMay 14, 2013 | 4 min. read

    WebPT Staff Spotlight on Mike Clevenger

    Note: Each month, we will feature a different member of the WebPT family in our new Staff Spotlight blog series. Growing up on his grandfather’s farm in eastern Tennessee, Mike Clevenger learned the value of a hard day’s work at a very young age. “We had days where the entire family—60 or 70 people with all of the grandkids—would come together, and we had to vaccinate all of my grandfather’s cattle,” he said. “That’s about 300 head …

  • WebPT Staff Spotlight on Elizabeth Warren Image

    articleMar 10, 2014 | 4 min. read

    WebPT Staff Spotlight on Elizabeth Warren

    Note: Each month, we will feature a different member of the WebPT family in our Staff Spotlight blog series. Within the walls of the WebPT Billing Department, Elizabeth Warren is all about keeping things clean: clean processes, clean claims, and clean reimbursements. But when it comes to her weekend Jeep trail expeditions, she doesn’t mind getting a little dirty. “Recently, I’ve really started to get into Jeeping,” she said. “Now that my kids are grown, I’m kind …

Achieve greatness in practice with the ultimate EMR for PTs, OTs, and SLPs.