We’ve been talking about the importance of marketing directly to patients for a while now. After all, patient-consumers are taking an even more active role in their healthcare decisions. But even PT clinics that do market their practices to patients often do so without having a strategy in place. And that’s concerning, because if you’re not thinking strategically about how you’re spending your marketing dollars—not to mention your time—then you’re probably not going to see the results you’re looking for.