We’ve officially passed the December midpoint, and as we all hustle and bustle to cross the last few names off of our holiday gift lists, WebPT’s Product Development team is working hard to deliver its final release of 2014. This update will include all of the Medicare and PQRS updates for next year. (How’s that for a last-minute gift?)

As we put the finishing touches on this release, we can’t help but take a step back and reflect on all of the features and enhancements we’ve launched this year. But there’s one very special update that—like Rudolph’s nose—shines particularly bright: the Patient Payment System.

Launched on September 12, the Patient Payment System streamlines the entire payment collection process. More specifically, this system allows clinics to record payment amounts for copays, coinsurances, and deductibles as well as retail supplies and wellness items.

So, what does it take to launch a new feature like the Patient Payment System to more than 40,000 WebPT Members? We thought we’d take a few moments to share our launch process with you. Here it is in five boiled-down steps.

1. Pick a launch date.

The Product Development team consists of several smaller teams assigned to particular projects. But all of these teams collaborate with one another to make sure every feature we release measures up to WebPT’s standard of providing the best physical therapy software in the industry. Once a group of developers finishes a particular item for our Members, we add that item into a release. Each release typically includes several different updates and enhancements. The Product, Quality Assurance, and Marketing teams then work together to create a launch plan and set a release date.

2. Make a plan.

Once we’ve chosen a release date, the Product Owner (i.e., the person who is responsible for building the feature) works with other members of the Product team—as well as with the Marketing team—to flesh out the technical specifications and other details as well as to educate the stakeholders on how the feature works as how it will benefit WebPT Members. The Product team also collaborates with the Marketing team to develop a go-to-market strategy and create release-related communication such as user guides and training materials. This ensures that every single WebPT Member knows why we’re launching a particular item and how that item will help them.

3. Spread the knowledge.

Before we hit the green button on the release, the Product team makes sure all of the necessary teams at WebPT—including Support, Implementations, Billing, and Sales—understand the ins and outs of the items included in the update.

4. Give a shout-out to the idea makers.

We love our Members for many reasons, but one of the biggest is the never-ending supply of inspiration that they provide us. In fact, many of the features and enhancements we include in our releases come from our Idea Portal—a section of the WebPT Community where Members can submit suggestions on how we can improve our software to better meet their needs. The week before we release a system enhancement, we comb through the Idea Portal and personally thank each and every Member who played a role in the product launch. We also publish an Ideas in Action note within the Idea Portal to thank our Members for their contributions.

5. Launch and celebrate!

In the hours leading up to a launch, we feel like children on Christmas Eve. All of the brainstorming, developing, and educating is done; all that’s left is to wait until the next morning to introduce the latest version of WebPT to our Members. After the release, we continue to gather Member feedback from the Idea Portal and our Member-facing teams. That way, we can incorporate that feedback into future updates.


How does this tie into the Patient Payment System I mentioned at the beginning of this post? Well, this past weekend, we launched the second phase of this functionality, including several new enhancements that resulted directly from Member suggestions. If you haven’t learned about these enhancements yet, be sure to check out the Release Notes section of the WebPT Community.

Suppressing Sticker Shock: How to Handle Your Patients High-Deductible Health Plans - Regular BannerSuppressing Sticker Shock: How to Handle Your Patients High-Deductible Health Plans - Small Banner
  • WebPT Year in Review: Creating Products that Matter Image

    articleDec 16, 2014 | 3 min. read

    WebPT Year in Review: Creating Products that Matter

    In yesterday’s post, I explained how much the Product Development team relies on the Idea Portal to help us make decisions about what we should build next. One of the ideas we gleaned from the portal was to create a mechanism that would allow therapists to easily verify that they completed all of their notes for the day—a patient note to-do list, if you will. This is crucial because therapists must complete notes in order to submit …

  • ICD-10 Crash Course: Last-Minute Training for PTs, OTs, and SLPs Image

    webinarSep 2, 2015

    ICD-10 Crash Course: Last-Minute Training for PTs, OTs, and SLPs

    It’s officially here: the last month before all HIPAA-eligible professionals must switch to the ICD-10 code set. As the regret of procrastination washes over many of those professionals, they’re scrambling to ready themselves and their practices for the big switch. If you, like so many other rehab therapists, find yourself asking, “ICD-what?” then you’re in dire need of straightforward training—stat! Otherwise, you could leave your practice vulnerable to claim denials after October 1. Join us at 9:00 …

  • Is PT Valuable? Why Outcomes Data is the Proof We Need Image

    webinarFeb 3, 2016

    Is PT Valuable? Why Outcomes Data is the Proof We Need

    In this day and age, it seems like everybody wants more for less—and that’s certainly true in the healthcare realm. With nationwide reform efforts pushing providers to deliver higher-quality care at a lower cost, value—and the ability to prove it—is absolutely critical. Most rehab therapists will tell you the services they provide are more valuable than anyone knows. And that’s precisely the problem. No one knows the value of physical and occupational therapy. But outcomes tracking can …

  • Knock Out Patient Dropout: 8 Ways to Increase Retention and Revenue Image

    webinarFeb 12, 2018

    Knock Out Patient Dropout: 8 Ways to Increase Retention and Revenue

    In one corner, we have a highly skilled rehab therapy provider known for delivering amazing clinical outcomes through noninvasive, movement-based treatment. And in the other corner, we have a discouraged, disengaged patient whose quality of life has taken a major hit due to musculoskeletal pain and dysfunction. [video://fast.wistia.net/embed/iframe/d11isduky2]   If you’re a rehab therapy provider, you’ve probably seen this battle play out more times than you can count—and we’re betting that more often than not, your therapy …

  • WebPT Year in Review: Where Do Product Ideas Come From? Image

    articleDec 15, 2014 | 2 min. read

    WebPT Year in Review: Where Do Product Ideas Come From?

    This year was a great one for the WebPT Product Development team. In addition to expanding our department and introducing some super cool features to the WebPT application, we attended several industry conferences and visited WebPT clinics around the country. But all that jet-setting wasn’t just a ploy to rack up tons of frequent flier miles; we also gathered plenty of valuable feedback from our awesome community of more than 40,000 Members—which in turn helps us continue …

  • Live from the Direct Access Front Lines: The Story of Your Front Office Image

    articleOct 16, 2014 | 6 min. read

    Live from the Direct Access Front Lines: The Story of Your Front Office

    A self-referred patient walks into a PT clinic. Is this the start of a joke or a story with a happy ending? Well, that’s up to you. Your direct access marketing efforts will inspire patients to pick up the phone and dial your clinic. But then what? Your front office team is your direct access front line, and if they’re not prepared to interact with self-referred patients (i.e., those with no referral from another healthcare provider), then …

  • The Ultimate ICD-10 FAQ: Part Deux Image

    articleSep 24, 2015 | 16 min. read

    The Ultimate ICD-10 FAQ: Part Deux

    Just when we thought we’d gotten every ICD-10 question under the sun, we got, well, more questions. Like, a lot more. But, we take that as a good sign, because like a scrappy reporter trying to get to the bottom of a big story, our audience of blog readers and webinar attendees aren’t afraid to ask the tough questions—which means they’re serious about preparing themselves for the changes ahead. And we’re equally serious about providing them with …

  • Common Questions from Our Physical Therapy Patient Retention Webinar Image

    articleMar 28, 2018 | 12 min. read

    Common Questions from Our Physical Therapy Patient Retention Webinar

    Strive Labs co-founders Ryan Klepps and Scott Hebert recently joined WebPT president Heidi Jannenga for an insightful webinar about improving patient retention and reducing early patient drop-out. We know this is a super-relevant topic, especially because the cost of diminishing patient visits represents a $6 billion problem that not many people in the industry are talking about—at least not yet. As a result, we received a slew of great questions that we couldn’t get to live on …

  • WebPT + Outcomes: A PT Software Love Story Image

    articleMar 7, 2016 | 7 min. read

    WebPT + Outcomes: A PT Software Love Story

    Developing and launching WebPT Outcomes has been a labor of love—one that’s lasted about 15 months. At times, it felt more like the kind of love you’d have for a sibling—after he or she pushes you off the bunk bed and you split your lip open. You know, that kind of love. But, after lots of triumphs—and just as many fat lips—it’s been wonderful seeing the fruits of our labor come to life. Hello, WebPT Outcomes: the …

Achieve greatness in practice with the ultimate EMR for PTs, OTs, and SLPs.