A-B-C. Easy as, one, two, Tweet. As simple as, DM me. Snapchatting. Tumblr feed—a social media whirl. The Jackson 5 said it best—right? That’s how easy participating in social media can be; the trick is finding the right platform for you and your practice.

Social media might seem overwhelming, but it doesn’t have to be. With new apps popping up all over the place, you can pick and choose what social media platforms you prefer to use. Aside from the undisputed giants—Facebook and Twitter—here are a few you may not have considered:


Pinterest is great for collecting favorite recipes, creating mood boards, or planning your next big remodel. But did you know Pinterest also is a great tool for sharing valuable information related to your business? To see a good example of PTs using Pinterest, check out the Doctors of Physical Therapy account. The therapists behind this account have shared inspirational quotes, exercises, articles, and attention-grabbing wellness infographics. ATI Physical Therapy—another example of a Pinterest-savvy PT organization—has 700 followers on Pinterest. With that kind of following, ATI has the ability to make an impact well beyond its own community. PT professionals specializing in anything from pediatrics to wellness services can harness the power of Pinterest to promote their clinics—and their shared mission to help others—to more than 70 million users worldwide.


Google+ is not as wildly popular as Facebook. However, it does have 540 million monthly active users and offers more control over sharing than some of the other social media sites. You can use Google+ to post your clinic’s hours of operation, holiday closures, and staff bios—as well as fun information highlighting what is going on inside your clinic. It also gives you a great way to connect with your patients online. You can even set up circles to control which audience sees the content you post. (Circles are particular groups of people with whom you choose to share your posts, and it’s up to you to assign your Google+ followers to the appropriate circles).

Safety is a big priority with Google+, and it has plenty of built-in reminders to show who is going to see the posts you’re sharing. Once you set up your business’s profile, you can jump right in and start sharing exercises, articles, and statistics relevant to your clinic. Kinesis Physical Therapy does an great job of doing just that. To see some other clinics that have joined the Google+ ranks, simply do a quick search. Outside of business and personal use, some schools are even implementing Google+ as a tool for classroom work and collaboration. This means more and more students will be logging in to research, learn, and connect.


E after L, except before R? Like blogging, omitting letters from your name seems to be “in.” All jokes aside, Tumblr is an easy-to-use site organized in a blog format. This platform can give your clinic’s online presence a more personal vibe; plus, it’s a fun way for you to connect with your followers—many of whom may include current or past patients—in a space outside of a therapy treatment setting. Your audience can reblog, like, and even follow your account to stay up-to-date. Post about your clinic, talk about your life as a therapist, or simply share articles and images you find inspiring or relevant. It’s definitely a flexible outlet. For inspiration, check out the Tumblr page that second-year PT students from Eastern Washington University are using to document their journey through school.

Are you active on these social media sites? What’s your favorite way to connect with your patients on social media? Share your thoughts—or links to your practice’s social media pages—in the comments below.

Untapped Potential: The Art of Discovering and Selling Your PT Value - Regular BannerUntapped Potential: The Art of Discovering and Selling Your PT Value - Small Banner
  • How to Take Over the Internet: 5 Simple Strategies to Win More Patients Image

    webinarFeb 27, 2015

    How to Take Over the Internet: 5 Simple Strategies to Win More Patients

    Nowadays, everyone is looking for a way to “go viral” online. But with all that go-big-or-go-home hype, it’s easy to get intimidated—and that leaves many small business owners wondering if they have the time, resources, or wherewithal to even make a dent in the Internet, let alone break it.  Don’t get stuck in the muck and mire of cliché goals; you don’t have to hit a million views to make a big impact online. As a private …

  • Let’s Face It: We’re Just Not That Interesting! Image

    articleSep 4, 2014 | 4 min. read

    Let’s Face It: We’re Just Not That Interesting!

    One of the biggest marketing challenges facing therapy business owners across the country is that when we advertise or promote our services, we often neglect to create interest and emotional appeal. Instead, we try too hard to sell. We take a 3” x 5” advertising space and pack it with a 12-bullet-point list of services we provide. We spend our promotional dollars simply talking about what we do instead of truly communicating the impact we have on …

  • Six Steps for PTs Considering Crowd-Funding Image

    articleMay 14, 2014 | 8 min. read

    Six Steps for PTs Considering Crowd-Funding

    Your next-generation rehab tool is poised to be a big hit in the market, but you can’t construct a prototype because you are maxed out on credit cards. You’re looking to expand your practice to a second location and are on a capital campaign to secure the lease and fund the build-out. Maybe you’re simply trying to purchase a much-needed piece of equipment for you clinic, but the bank isn’t extending your business’s line of credit. What …

  • The Good, The Bad, and The Ugly: How to Respond to Every Kind of Patient Review Image

    articleJun 25, 2019 | 11 min. read

    The Good, The Bad, and The Ugly: How to Respond to Every Kind of Patient Review

    Thirty years ago, the term “reputation management” struck far less fear into clinic owners’ hearts. Online reviews didn’t exist, and belonging to the Better Business Bureau (BBB) was as good as gold from the public’s standpoint. But these days, people are quick to use the Internet as a way to share experiences—both positive and negative—about any business. From A/C services to zoos, you’ll almost certainly find reviews online. Nowadays, it’s best practice to respond to those reviews …

  • 5 Ways to Market Your Physical Therapy Clinic Offline Image

    articleSep 19, 2013 | 4 min. read

    5 Ways to Market Your Physical Therapy Clinic Offline

    We’ve dealt out quite a bit of marketing advice this month—most of it related in some way to the World Wide Web. But while a modern marketing plan pretty much requires that you incorporate things like websites, social media pages, and email campaigns, there is still plenty you can do offline to widen your marketing reach and complement your online efforts. (For online marketing tips, be sure to download our  free e-book, Modern Marketing Decoded: A Guide …

  • articleAug 16, 2011 | 3 min. read

    Top 3 Best Practices for PTs on Linkedin

    Getting Started with LinkedIn Continuing our week-long social media theme, today’s topic is Linkedin . There are already over 17,000 physical therapists in the United States on Linkedin . But what is the value of Linkedin? Let’s start at square one. LinkedIn is the world’s largest professional network with over 120M+ members (think Facebook meets personal resume, but strictly professional).   Check out the video below to tell you a little bit more about LinkedIn: [swf file="http://www.youtube.com/v/ZVlUwwgOfKw" …

  • articleSep 11, 2012 | 3 min. read

    Beyond the Standard: Social Media Tips for Marketing the PT Profession, Part 1

    Today’s blog post comes from WebPT copywriters Charlotte Bohnett and Erica Cohen. Like us! Follow us! Nowadays most clinics have a Facebook and/or a Twitter. With everyone vying for customers’ attention on their newsfeeds, how do you stand out? How do you make your posts, tweets, and page more than just standard business promotion? Let’s talk about impact, emotion, and education. This week, we’ll discuss four ways to use social media beyond the standard and instead, use …

  • The Bare-Bones Social Media Guide for PT Clinics Image

    articleMay 17, 2018 | 5 min. read

    The Bare-Bones Social Media Guide for PT Clinics

    I’ll admit it: during the first five years of my career, I was extremely opposed to using social media. I felt uncomfortable when patients asked to friend me on Facebook, and I got nervous about employers checking in on my personal life. Along the way, though, I was forced to change my tune. When I launched my non-clinical physical therapy career as a copywriter and entrepreneur, I had to learn the art of self-promotion. As PTs, we’re …

  • Patient Marketing vs. Referral Marketing: Which One Matters More to PT Practices? Image

    articleJun 14, 2019 | 5 min. read

    Patient Marketing vs. Referral Marketing: Which One Matters More to PT Practices?

    PT practices with limited marketing resources are eager to know where they should focus their efforts—and their dollars. Yet, as with so many other marketing-related questions, the answer to whether you should concentrate your energy on patient marketing or referral marketing isn’t cut and dried. That’s why, in this post, we’re exploring the factors practice owners should consider as they create their marketing plan—and budget. Spoiler alert: There’s good reason to dedicate resources to both building a …

Achieve greatness in practice with the ultimate EMR for PTs, OTs, and SLPs.