Today's blog post comes from copywriters Charlotte Bohnett and Erica Cohen. 

 On Tuesday, WebPT hosted a webinar on how to market the PT profession—and why it’s so important. Together Co-founder Heidi Jannenga and Marketing Manager Mike Manheimer tackled topics far beyond business cards and email marketing. They dove into ways you can influence how your patients, the public, and fellow medical professionals perceive the PT industry. Here are some of their marketing action items:

Additionally, PT and social media guru Ann Wendel (@PranaPT) live tweeted the webinar. Visit her Twitter, and check her tweets from September 25.

Did you see the webinar? If so, what did you think? If you missed it, no worries. You can watch the whole shebang below.

 

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    Four Metrics Critical to Your Blog

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    webinarFeb 27, 2015

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    Before the dawn of the Internet, building a community—around a business, an institution, or any other entity of mutual interest—required a heavy investment of face time (and I’m not talking about the iPhone app ). These days, though, starting a conversation around virtually any topic is as easy as hitting “Enter.” But as with face-to-face interactions, it’s one thing to run your mouth—or in this case, your keyboard—and another to wrangle your listeners’ interest enough to get …

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    6 Types of Negative Online Feedback (and How to Handle Them)

    In elementary school, we learned the old adage , “If you don’t have anything nice to say, don’t say anything at all.” Unfortunately, this basic credo of kindness doesn’t quite hold up in the virtual world. While online comments and reviews are crucial to reinforcing your capability and credibility as a healthcare provider, it’s nearly impossible to elicit positive feedback 100% of the time. Depending on your tolerance for criticism, your reaction to reading a negative message …

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