In 2011, the entire WebPT team sat in a conference room (we were a much smaller team back then) to reflect on the previous year—what we did well, what we wanted to improve upon, and what our goals were for the new year. One of those goals? Define and document who we were and wanted to be as a company. In other words, our company culture.

So, the following year, in that same conference room, we poured WebPT’s heart and soul out onto a giant whiteboard and distilled that down to our core values. From there, we developed our team commitments and documented them in a handbook every new hire receives during training. Today, we all know each and every commitment backwards and forwards. They are guiding principles in our hiring criteria, performance review process, strategic planning, and pretty much every decision that we make at WebPT.

And we aren’t the only ones focusing on company culture. Over the last decade, company culture has become much more than merely a buzzword; it’s become a heavily researched business strategy. As WebPT writer Erica Cohen points out in this blog post: “According to this article, Gallup found that lost productivity resulting from employee disengagement costs the US more than $300 billion a year...Another Gallup study found that employees’ feelings about an organization can actually predict future business sales and profits.” And if that’s not persuasive enough, this should be: I’m currently reading Firms of Endearment, which thoroughly examines the effect of company culture on business. The book’s authors demonstrate how businesses that are loved by their employees, customers, suppliers, and community (basically, everyone) are more successful (read: profitable) than those that aren’t universally adored.

The research clearly shows how crucial company culture is to a business, and that includes rehab therapy practices. Now more than ever—in this age of regulatory change, reimbursement uncertainty, and compliance anxiety—it’s easy to become burdened by our own fears and lose sight of what we ultimately want to achieve in our practices. That’s why it’s imperative we take the time to define and document our rehab practice’s core values. Reflecting on your clinic’s beliefs, goals, and leadership styles provides a foundation upon which you can establish clear expectations. This allows your team to blossom and flourish personally and professionally, thus, improving retention, and ultimately, helping you to grow your business. In short, the culture you establish will set the tone for your practice’s business going forward. After all, happy, loyal employees are better employees, which in turn creates improved patient interactions.

By documenting our culture, we have not only set the stage for our employees to flourish, but also helped define our brand to the world. This year, I’m challenging you all to do the same for your clinics, and we’re here to help. After all, it is The Year of the Employee. That’s why this month’s blog and webinar theme is Cultivating Company Culture for Your Practice. We’ll define company culture and share a plethora of helpful advice, including how to establish your core values, how to document your culture, how to hire for cultural fit, and how to share your culture online and with your community. I can’t think of a better way to kick off 2014.

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  • 8 Signs Your Company Culture Isn’t Up to Snuff Image

    articleJan 15, 2014 | 5 min. read

    8 Signs Your Company Culture Isn’t Up to Snuff

    Company culture impacts your employees’ happiness and thus your bottom line , and as this article points out, poor company culture leads to carelessness, neglect, sunken morale, and ultimately, a lack of growth. If that’s not motivation enough to take a long, hard look at your own practice—your business—I don’t know what is. To help facilitate this introspection, we’ve assembled some red flags to watch out for. Here are eight signs that your company culture isn’t up …

  • Up and Leave: What to Do When a Therapist Quits Image

    articleJun 26, 2018 | 5 min. read

    Up and Leave: What to Do When a Therapist Quits

    Breakups are never easy. Even if it’s an amicable split, it’s hard not to look back on your time together and wonder what could’ve been. But here’s the good news: if you approach a breakup from a place of maturity and wisdom, you can learn some valuable lessons and apply them to your next relationship. Of course, the relationship I’m referring to in this post is the one between a rehab therapy practice manager and his or …

  • The Unconventional Metrics You Should be Using in Rehab Therapy Performance Reviews Image

    articleJan 9, 2019 | 12 min. read

    The Unconventional Metrics You Should be Using in Rehab Therapy Performance Reviews

    Physical therapy is in a strange place right now. Burnout is rampant , the cost of education is higher than ever, and pay is stagnating at best. Talented therapists have resorted to jumping from job to job in search of an elusive salary bump. Clearly, something is broken in our current system. When experienced PTs are making less than brand-new grads because they can never seem to land a pay raise, there’s something very wrong with the …

  • How to Hire for Fit Image

    articleJan 21, 2016 | 2 min. read

    How to Hire for Fit

    How can you find those elusive job candidates who truly are the right fit for your practice? When it comes to building a successful PT practice, hiring good employees isn’t just important; it’s essential. But finding the right candidate for each job often is one of the biggest challenges practice owners face. Why is it so difficult to find someone who’s the right fit? Many times, it’s because finding the perfect person for the job means looking …

  • Cultivating Company Culture in Your Practice Image

    webinarJan 30, 2014

    Cultivating Company Culture in Your Practice

    “Culture” is fast becoming a buzzword in the business world. Not only does it help top companies hire—and retain—quality talent, but also it’s emerging as one of the best indicators of and reasons for success. In this month’s webinar, find out: Why culture is such a big deal for businesses How you can establish and maintain the right one for your practice How to hire for cultural fit Ways to demonstrate your culture online and in your …

  • The Most Important Benefit for Your Employees Image

    articleJan 27, 2016 | 2 min. read

    The Most Important Benefit for Your Employees

    Ensure your employees stick with you by giving them what they desire most. Regardless of industry, top-notch employees are in high demand. When you find a quality staff member—whether that employee is a tech or therapist—you want to hang on to him or her. But retaining high-quality team members is tricky, and if you fail to do so, your business certainly will suffer. Nowadays, there’s a ton of talk about developing the most attractive benefit packages—that is, …

  • 4 Reasons Your Staff Therapists are Unmotivated Image

    articleJun 7, 2018 | 5 min. read

    4 Reasons Your Staff Therapists are Unmotivated

    Treating patients is equal parts challenging and rewarding, which is one of the reasons physical therapy is such a fulfilling profession . But if you’re noticing that your therapists’ motivation is lagging a bit, it’s important to understand why. Here are four reasons why physical therapists’ motivation can decrease, as well as steps you can take to make things better.   Their compensation is based solely on productivity. The Problem Nobody likes being reduced to a billing …

  • How to Attract Top Talent to Your Practice Image

    articleJan 22, 2016 | 2 min. read

    How to Attract Top Talent to Your Practice

    Every practice owner wants to hire the crème de la crème. Here’s how to get quality job candidates knocking on your door. Wouldn’t it be great to get the highest-quality job candidates lining up to work at your practice? Well, with a few tweaks to your strategy, that dream might not be that far from reality. It all has to do with curb appeal—that is, how you present your practice to potential candidates. Most companies offer competitive …

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    articleJul 7, 2016 | 9 min. read

    Founder Letter: The 8 Toughest Things You'll Have to Do as the Boss

    Whether you manage one or two employees, or sit at the helm of a multi-clinic chain, being the boss is challenging. And based on what I’ve learned in my own experience as both a clinic director and a tech executive, being a good boss is as much about leaning into the tough situations as it is letting go of what we can’t control. So, what difficult scenarios have I had to lean into—and let go of? Here …

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