In 2011, the entire WebPT team sat in a conference room (we were a much smaller team back then) to reflect on the previous year—what we did well, what we wanted to improve upon, and what our goals were for the new year. One of those goals? Define and document who we were and wanted to be as a company. In other words, our company culture.

So, the following year, in that same conference room, we poured WebPT’s heart and soul out onto a giant whiteboard and distilled that down to our core values. From there, we developed our team commitments and documented them in a handbook every new hire receives during training. Today, we all know each and every commitment backwards and forwards. They are guiding principles in our hiring criteria, performance review process, strategic planning, and pretty much every decision that we make at WebPT.

And we aren’t the only ones focusing on company culture. Over the last decade, company culture has become much more than merely a buzzword; it’s become a heavily researched business strategy. As WebPT writer Erica Cohen points out in this blog post: “According to this article, Gallup found that lost productivity resulting from employee disengagement costs the US more than $300 billion a year...Another Gallup study found that employees’ feelings about an organization can actually predict future business sales and profits.” And if that’s not persuasive enough, this should be: I’m currently reading Firms of Endearment, which thoroughly examines the effect of company culture on business. The book’s authors demonstrate how businesses that are loved by their employees, customers, suppliers, and community (basically, everyone) are more successful (read: profitable) than those that aren’t universally adored.

The research clearly shows how crucial company culture is to a business, and that includes rehab therapy practices. Now more than ever—in this age of regulatory change, reimbursement uncertainty, and compliance anxiety—it’s easy to become burdened by our own fears and lose sight of what we ultimately want to achieve in our practices. That’s why it’s imperative we take the time to define and document our rehab practice’s core values. Reflecting on your clinic’s beliefs, goals, and leadership styles provides a foundation upon which you can establish clear expectations. This allows your team to blossom and flourish personally and professionally, thus, improving retention, and ultimately, helping you to grow your business. In short, the culture you establish will set the tone for your practice’s business going forward. After all, happy, loyal employees are better employees, which in turn creates improved patient interactions.

By documenting our culture, we have not only set the stage for our employees to flourish, but also helped define our brand to the world. This year, I’m challenging you all to do the same for your clinics, and we’re here to help. After all, it is The Year of the Employee. That’s why this month’s blog and webinar theme is Cultivating Company Culture for Your Practice. We’ll define company culture and share a plethora of helpful advice, including how to establish your core values, how to document your culture, how to hire for cultural fit, and how to share your culture online and with your community. I can’t think of a better way to kick off 2014.

9 Most Common Medicare Misconceptions for PTs, OTs, and SLPs - Regular Banner9 Most Common Medicare Misconceptions for PTs, OTs, and SLPs - Small Banner
  • Employee Engagement: Your Most Important Business Initiative Image

    articleJul 5, 2018 | 5 min. read

    Employee Engagement: Your Most Important Business Initiative

    What single business initiative can make your employees want to work harder for you, while inspiring them to be happier than ever with their jobs? Hint: The answer is not more money . The answer is increasing employee engagement . This is possibly the single most important part of an owner or manager’s duties. To tackle this job, we must start with creating unparalleled company culture . Wikipedia defines company culture as “the character of the organization; …

  • 5 Company Culture Must-Haves Image

    articleJan 9, 2014 | 6 min. read

    5 Company Culture Must-Haves

    Company culture is kind of like a fingerprint—every business has one, and no two are exactly alike. And while no company culture is inherently good or bad—as Erica Cohen points out in this blog post —there are certain cultural characteristics that are common to the world’s most productive and successful businesses. Here’s a list of five culture must-haves: 1. Collaboration. Nothing destroys a team faster than cutthroat competition among teammates. If you can cut the tension in …

  • How to Hire for Fit Image

    articleJan 21, 2016 | 2 min. read

    How to Hire for Fit

    How can you find those elusive job candidates who truly are the right fit for your practice? When it comes to building a successful PT practice, hiring good employees isn’t just important; it’s essential. But finding the right candidate for each job often is one of the biggest challenges practice owners face. Why is it so difficult to find someone who’s the right fit? Many times, it’s because finding the perfect person for the job means looking …

  • Culture Advice from the Greats Image

    articleJan 8, 2014 | 5 min. read

    Culture Advice from the Greats

    Looking for some pointers to help make your company culture great? Well, look no further. We’ve assembled some fantastic culture advice from the greats. Here are four of the top tips: 1. Document Your Values Senior Writer Charlotte Bohnett will cover how to document your values in a later post, but here’s an anecdote that demonstrates why writing things down is important—especially as your practice grows: “TOMS founder Blake Mycoskie remembers a time when everyone would say …

  • The Most Important Benefit for Your Employees Image

    articleJan 27, 2016 | 2 min. read

    The Most Important Benefit for Your Employees

    Ensure your employees stick with you by giving them what they desire most. Regardless of industry, top-notch employees are in high demand. When you find a quality staff member—whether that employee is a tech or therapist—you want to hang on to him or her. But retaining high-quality team members is tricky, and if you fail to do so, your business certainly will suffer. Nowadays, there’s a ton of talk about developing the most attractive benefit packages—that is, …

  • 6 Steps to Giving Meaningful Feedback in the Workplace Image

    articleSep 26, 2016 | 7 min. read

    6 Steps to Giving Meaningful Feedback in the Workplace

    Feedback is a funny thing. Everyone loves to receive it, but no one likes to give it. And that spells trouble. Because without feedback, there is no improvement; and without improvement, relationships fail—especially in business. After all, employees leave managers, not companies . That’s right; at the end of the day, employees disengage and eventually quit because of poor relationships with their coworkers and leaders. And the root cause of that failed partnership often is feedback—or lack …

  • Why Company Culture is So Important Image

    articleJan 2, 2014 | 4 min. read

    Why Company Culture is So Important

    Unless you’ve spent the last decade or so living under a rock, you’ve most definitely heard the phrase “company culture” being bandied about. And while it’s become the center of attention in many discussions about how to build a successful company, I have to wonder if everyone who talks about company culture actually understands what it means and how to create and maintain an authentic one. But we’ll get to that second point—the how—in a later post. …

  • How to Attract Top Talent to Your Practice Image

    articleJan 22, 2016 | 2 min. read

    How to Attract Top Talent to Your Practice

    Every practice owner wants to hire the crème de la crème. Here’s how to get quality job candidates knocking on your door. Wouldn’t it be great to get the highest-quality job candidates lining up to work at your practice? Well, with a few tweaks to your strategy, that dream might not be that far from reality. It all has to do with curb appeal—that is, how you present your practice to potential candidates. Most companies offer competitive …

  • Up and Leave: What to Do When a Therapist Quits Image

    articleJun 26, 2018 | 5 min. read

    Up and Leave: What to Do When a Therapist Quits

    Breakups are never easy. Even if it’s an amicable split, it’s hard not to look back on your time together and wonder what could’ve been. But here’s the good news: if you approach a breakup from a place of maturity and wisdom, you can learn some valuable lessons and apply them to your next relationship. Of course, the relationship I’m referring to in this post is the one between a rehab therapy practice manager and his or …

Achieve greatness in practice with the ultimate EMR for PTs, OTs, and SLPs.