While they may not be social media heavy-hitters like Facebook and Twitter, Instagram and Pinterest provide a unique way to interact with your audience. Both Pinterest and Instagram are image-centric, which can be a challenge for businesses that don’t sell material items; however, there are still a few ways you can use Pinterest and Instagram to your practice’s advantage. Check out my tips below:

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Instagram

See what people are saying about your practice

Whether you’re aware of it or not, there’s a good chance people have tagged themselves (and possibly snapped selfies) at your practice. Wouldn’t you like to know what they took a picture of, and better yet, what they said about your practice? Here’s an easy way to find out, as outlined by PR Daily:

  1. Take a picture of something at your practice.
  2. When you go to post the picture, select your location.
  3. Select your practice’s name.
  4. Post the picture and then click on the link of your practice’s name.

Use hashtags selectively

Hashtags provide an easy way for people who share interests similar to yours to find your Instagram account. But before you go and make everything into a hashtag, do your research. See what hashtags are trending and which are applicable to your practice. You may see a lot of people overdoing hashtags on Instagram because unlike Twitter, there isn’t a character limit. I would advise against using more than three hashtags in a single post unless absolutely necessary.

Share videos

Not too long ago, Instagram added the option to upload videos instead of pictures. Videos can be a great way for you to show off your practice and give your audience an inside look at physical therapists in action. Just make sure you keep the clip short (Instagram allows up to 15 seconds of video) and HIPAA compliant.

Pinterest

Start with some healthy motivation

When using Pinterest as a physical therapy clinic, I suggest starting off easy by posting motivational quotes and health and wellness tips. Pinterest requires a picture, link, and description for every post, which might pose some problems for clinics without a blog. The easy way around this problem is to repin other peoples’ posts. Not only will this help you gain followers and build up your boards, but it will also give you a good idea of what’s popular on Pinterest.

Try Canva

If you have some extra time on your hands and you’re feeling extra creative, try out Canva to create a Pinterest image. It’s a free website that helps you create simple graphics that you can then share on Pinterest (or any other social media website). Canva is very user-friendly, so pretty much anyone can create an image that’s sure to garner some repins!

Join community boards

Community boards are an easy way to get your pins noticed by a large number of people in a short period of time. I’ve found that the best community boards are for motivational quotes; however, health and wellness boards could be beneficial depending on what you choose to post. Pingroupie is an excellent tool that can help you find and join community boards that are relevant to your pins.


Instagram and Pinterest are great platforms for attracting more patients and engaging your employees. What success have you found using Instagram and Pinterest in your practice? Share your success stories in the comments section below.

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