More than a decade has passed since the World Confederation for Physical Therapy (WCPT) designated September 8 as World Physical Therapy Day—a day to celebrate, unify, and support the physical therapy profession worldwide. Launched in 1996, World PT Day raises awareness about the positive impact physical therapy has on local communities across the globe as well as society as a whole.'

The theme for this year’s World PT Day is “Fit to Take Part.” Specifically, the theme focuses on how PT can help disabled patients achieve independence and play a more active role in society. It highlights perfectly how physical therapists—experts in movement—can create a special synergy of focused care and functional expertise to help rehabilitate those faced with disabilities.

The physical therapy industry still has a need for strong advocates of the profession. As a therapist, you know there are plenty of people out there who’ve benefited from your expertise. These people can absolutely be your advocates, but it’s up to you to start the conversation, and social media is a perfect platform to do just that. Plus, if you’ve yet to take the plunge into advocating for your profession online, World PT Day is the perfect time to make your debut. After all, social media plays a larger role every year in the global PT conversation. Furthermore, social media has a big perk—it’s easy to get plugged in and participate. It can be as easy as a Facebook post or a retweet.

Have a great idea or a fun event planned? Take a video and send it directly to the WCPT on YouTube. You can also see what other physical therapists are doing by visiting the WCPT’s Facebook page or following along on Twitter using #WorldPTDay. WebPT recently launched a fill-in-the-blank and retweet Twitter campaign in honor of World PT day: “I’m a physical therapist. I can help you ___.”

Not big on social? Well, you could take it to the streets like I-OM did in 2013, when they went outside of their clinic (literally) and opened up a conversation with the general public to spread awareness about how physical therapists can help relieve pain and prevent and rehabilitate injuries. Whether your awareness efforts live online, in your clinic, or out on streets, we want to hear about them in the comments below.

Need more tools? The WCPT has provided a toolkit for promoting World PT Day; get it here. The toolkit includes some great social links, booklets, and logos so you can hit the ground running.

We can’t wait to see how you celebrate and advocate for physical therapy. Happy World PT Day 2014!

Suppressing Sticker Shock: How to Handle Your Patients High-Deductible Health Plans - Regular BannerSuppressing Sticker Shock: How to Handle Your Patients High-Deductible Health Plans - Small Banner
  • 6 Biggest Takeaways from PPS 2015 Image

    articleNov 16, 2015 | 10 min. read

    6 Biggest Takeaways from PPS 2015

    Last week, I joined hundreds of amazing physical therapy professionals, students, and vendors (including yours truly, WebPT) at this year's PPS Annual Conference in Orlando, Florida. Despite the uncomfortable combination of tropical heat and humidity outside—and near-freezing conference rooms inside—everyone was in high spirits. Though I never made it to Disney World, I still felt like I was in the most magical place on Earth, thanks to the inspiring and informative presentations I saw and the thought-provoking …

  • What’s Wrong With Physical Therapy Marketing Today Image

    articleMay 7, 2018 | 7 min. read

    What’s Wrong With Physical Therapy Marketing Today

    There’s a lot at stake when it comes to successfully marketing your physical therapy practice —as well as your profession. But unfortunately, many physical therapists avoid the topic altogether. After all, marketing is closely related to sales—and sales often gets a bad rap. But, we’re not about the hard-ball, cringe-worthy, manipulative sales tactics that make us all uncomfortable; instead, we’re all about positioning your value in such a way that your audience can actually relate to it—and …

  • The Dos and Don’ts of Physical Therapy Marketing Image

    articleMar 13, 2018 | 9 min. read

    The Dos and Don’ts of Physical Therapy Marketing

    If you’re like many physical therapists and practice owners, promoting your clinic’s brand often feels akin to stumbling across a minefield loaded with revenue-destroying marketing mishaps and blunders. Or perhaps you feel lost in a maze of budgetary figures , ever-changing social media platforms, and web design and development . But, as long as you stick to a few rules of thumb, you can easily avoid an expensive mistake . To that end, here are some major …

  • How to Spend Your Clinic’s Marketing Dollars for Maximum Returns Image

    articleAug 17, 2016 | 11 min. read

    How to Spend Your Clinic’s Marketing Dollars for Maximum Returns

    As author and marketing guru Seth Godin says, “In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible.” If you want to stand out in the rehab therapy marketplace—and potentially grow your clinic—then spending money on marketing is essential. But, to ensure a maximum return on investment, you’ve got to carve out—and carefully manage—your physical therapy clinic’s budget. Knowing where to put those dollars can …

  • 10 Physical Therapy Marketing Metrics that Matter  Image

    articleMar 5, 2019 | 6 min. read

    10 Physical Therapy Marketing Metrics that Matter

    There’s plenty of information out there on the topic of clinic metrics for physical therapists—a lot of which we’ve already written . But today, we wanted to take a slightly different approach to this incredibly important topic and dive deeper into the metrics you can use to to track the effectiveness of your marketing campaigns. After all, if you’re devoting resources to attracting new patients via digital or traditional marketing, you surely want to know which of …

  • Dialogue after Discharge: The Importance of Post-Treatment Follow-Up Image

    articleAug 23, 2017 | 6 min. read

    Dialogue after Discharge: The Importance of Post-Treatment Follow-Up

    Long-distance relationships are tough. Between juggling the hectic day-to-day and maintaining connections with all the other people in your life, it can be challenging to devote time to someone who resides outside your immediate geographic vicinity. Fortunately, as technology progresses, it’s helping bridge the gap between people and their faraway loved ones. Thanks to technological advances like text messaging, email, video chat, and social media, it’s easier than ever for those separated by land and sea to …

  • The Bare-Bones Social Media Guide for PT Clinics Image

    articleMay 17, 2018 | 5 min. read

    The Bare-Bones Social Media Guide for PT Clinics

    I’ll admit it: during the first five years of my career, I was extremely opposed to using social media. I felt uncomfortable when patients asked to friend me on Facebook, and I got nervous about employers checking in on my personal life. Along the way, though, I was forced to change my tune. When I launched my non-clinical physical therapy career as a copywriter and entrepreneur, I had to learn the art of self-promotion. As PTs, we’re …

  • Founder Letter: Top 4 Trends for PTs, OTs, and SLPs in 2018 Image

    articleJan 3, 2018 | 10 min. read

    Founder Letter: Top 4 Trends for PTs, OTs, and SLPs in 2018

    It’s become an annual tradition of mine to look ahead to the new year and forecast the trends that are most likely to impact the rehab therapy industry. While I don’t have a crystal ball—what would be the fun in that?—I’ve gotten pretty good at predicting what’s on our horizon. (You can check out my 2017 post here and my 2016 one here .) There’s nothing on my list for this year that should come as a …

  • Common Questions from Our Physical Therapy Patient Retention Webinar Image

    articleMar 28, 2018 | 12 min. read

    Common Questions from Our Physical Therapy Patient Retention Webinar

    Strive Labs co-founders Ryan Klepps and Scott Hebert recently joined WebPT president Heidi Jannenga for an insightful webinar about improving patient retention and reducing early patient drop-out. We know this is a super-relevant topic, especially because the cost of diminishing patient visits represents a $6 billion problem that not many people in the industry are talking about—at least not yet. As a result, we received a slew of great questions that we couldn’t get to live on …

Achieve greatness in practice with the ultimate EMR for PTs, OTs, and SLPs.