If you’ve taken steps to up the eco-friendly factor of your rehab therapy clinic, you’re probably enjoying the benefits of greater efficiency, lower energy costs, and of course, the sense of satisfaction that comes from doing your part to save the planet. Those warm-fuzzies are nice, but you might as well get a little public recognition—and possibly some media buzz—for your efforts. How? Well, applying for a green business certification is an excellent place to start. Just as certification in a new therapy technique adds to your value as a rehab therapist, certification as a green therapy clinic increases the value of your business. And with green certification (and the upgrades or renovations associated with the process), there may be additional perks—like government tax credits, breaks, and permits. Just be sure to check with your local tax accountant for specifics.

There are currently upwards of 400 third-party green certifications available to US businesses, and that number will only grow as the eco-movement becomes increasingly popular. With so many ways to get a piece of the action, it’s hard to know where to begin. Many certification programs charge a fee, so it’s important to do your research before you jump into anything. Today’s marketplace is rife with scammers looking to swindle you out of your hard-earned dollars, and according to business writer David Koeppel, the green certification business is not immune to this problem. Avoid wasting precious time and money obtaining a false seal of approval; look for certification organizations with high standards and plenty of credibility. Here are some examples of respected green certifications that would apply in a rehab therapy setting:

  • When it comes to green building initiatives, the US Green Building Council’s Leadership in Energy and Environmental Design (LEED) program is pretty much the gold standard. The verification process is rigorous, but earning LEED certification for your facility is more than just a feather in your hat—it’s a testament to your success as a leader, an innovator, and a responsible member of society. LEED employs a point-based system that applies to new construction as well as existing structures. Facilities earn points for things like using sustainable materials, promoting energy efficiency and water savings, and fostering healthy indoor air quality. Need some inspiration? Check out this LEED-certified veterinary clinic and this Greenville, Wisconsin medical clinic that became LEED certified for, among other things, installing an outdoor retention pond to collect and filter rainwater.
  • The Green Business Alliance’s Greenify program offers individualized certification standards based on your specific business objectives. The idea is that not every business owner will be able to follow every single recommendation—rather, it’s about making the right changes, thus maximizing the fruits of your labor. Check out the Greenify enrollment page for the full scoop.
  • You’ve probably heard of Energy Star appliances, but did you know there is such a thing as an Energy Star building? From schools, to supermarkets, to—you guessed it—health and wellness clinics, facilities that earn the Energy Star seal of approval use less energy, are less expensive to operate, and generate fewer greenhouse gas emissions than their less environmentally-friendly counterparts. To qualify for Energy Star designation, a building must score above 75 percent on the Environmental Protection Agency (EPA) energy performance scale. Yes, getting there will most likely require a decent amount of effort on your part, but remember, from a customer standpoint, the Energy Star logo is recognizable and trustworthy. Posting it on your building gives your clinic a definite one-up on competitors.
  • The Uniform Standard for Green Business Certification (GBC) is a third-party accrediting organization serving small businesses in the US and Canada. Its parent organization—The Institute for Green Business Certification (IGBC), which works with larger companies—was a pioneer in the field of green certification. GBC guides participating businesses through the certification process with specific recommendations in categories such as recycling, water conservation, energy conservation, waste reduction, and environmentally-friendly purchasing.
  • Don’t forget about state-based opportunities such as the California Green Business Program, which certifies businesses that demonstrate a clear effort to conserve resources and prevent pollution. For example, the Community Institute for Psychotherapy in San Rafael earned certification for installing energy-efficient light sources, keeping electronic records, scaling back on copies, and using recycled toner.


There is no shortage of options when it comes to obtaining green certification for your clinic—these suggestions represent only a handful of what’s out there. Have you looked into—or achieved—green certification for your business? If so, which one?

10 Signs Your Current Physical Therapy Software is Bad for Business - Regular Banner10 Signs Your Current Physical Therapy Software is Bad for Business - Small Banner
  • D’Oh! 3 Major Physical Therapy Marketing Fails Image

    articleSep 18, 2017 | 8 min. read

    D’Oh! 3 Major Physical Therapy Marketing Fails

    Homer Simpson introduced the catchphrase “d’oh!” on the long-running cartoon sitcom, The Simpsons, in 1989. It’s arguably one of the most recognizable catchphrases in American pop culture. So much so, in fact, that the Oxford Dictionary of English added the word in 2001. Defined as an informal exclamation “used to comment on a foolish or stupid action, especially one's own,” “d’oh” is the most fitting—and safe for work—reaction to committing a major fail. “D’oh” is even more …

  • The Case for Cooperation (Not Competition) Among PTs Image

    articleAug 1, 2016 | 7 min. read

    The Case for Cooperation (Not Competition) Among PTs

    A few years ago, WebPT President Heidi Jannenga wrote a Founder Letter about the importance of targeted physical therapy marketing strategies—specifically, branding the PT profession as a whole. In it, she encouraged practitioners to think bigger than themselves as individuals: “Before we can market our individual practices—or our individual specialties—we first must identify who we are as a profession and how the services we provide benefit our current and prospective patients,” she wrote. “We must brand...PT.” And …

  • Fight for Your Right to PT: 10 To-Dos from the 10th Annual Graham Sessions Image

    articleJan 24, 2017 | 17 min. read

    Fight for Your Right to PT: 10 To-Dos from the 10th Annual Graham Sessions

    The first rule of the Graham Sessions is that you don’t talk about the Graham Sessions. Well, sort of. This annual “think tank” event isn’t quite as clandestine as Fight Club, but the rules are definitely a bit different than those associated with any other PT industry conference. After all, the point of this meeting is, quite simply, to talk—to have real, open, honest conversations about the controversial issues facing the physical therapy community. And to ensure …

  • Common Questions from our Physical Therapy Website Optimization Webinar Image

    articleOct 18, 2017 | 21 min. read

    Common Questions from our Physical Therapy Website Optimization Webinar

    On October 17, 2017, WebPT’s own Charlotte Bohnett and Shawn McKee hosted a webinar detailing how rehab therapy practices can make themselves findable—and, more importantly, discoverable—online. During the presentation, they covered everything from blogging and soliciting reviews to keywording and optimizing online profiles. It was a lot of juicy information—and we received a lot of juicy questions from our audience. We’ve compiled the most common ones—and their answers—in the FAQ below. Reviews Can I send patients a …

  • articleDec 16, 2011 | 4 min. read

    Usher In 2012 With A Grand Vision For Your Practice

    Have you ever thought about the answer to this question: “How will patients remember you?” As a private practice owner and as pillar of your community, there is nothing more important than a powerful, grand vision that excites and motivates others. Here are four guidelines that will help you create a vision that will not only set you apart, but also help you to define your goals. In the process, you will create a set of guiding …

  • The 3 Immutable Laws of Direct Access Marketing Image

    articleOct 15, 2014 | 8 min. read

    The 3 Immutable Laws of Direct Access Marketing

    It took expensive membership dues, countless lobbying and volunteer hours, and 25 years, but we finally did it: Direct access to physical therapy services is now available in all 50 states in at least one form or another. It wasn’t easy, so it’s important to take a few moments to celebrate our achievements and raise a glass to all of the passionate physical therapists and physical therapy advocates out there who made it happen. Okay, time’s up—and …

  • articleJun 19, 2013 | 3 min. read

    5 Tips for Creating an Inviting Reception Area in Your Clinic

    Your mother always told you not to judge a book by its cover, but in the world of small business, first impressions are crucial. Regardless of the type of practice you own, a patient’s opinion of your business begins the moment he or she walks through the front door. The more welcoming the space, the better your chances of building a positive client experience right from the get-go. Here are five tips for creating an inviting reception …

  • webinarJul 5, 2013

    Small Business Best Practices

    In June, we hosted a webinar focused on small business best practices. Focused on helping PT, OT, and SLP business owners and employees, this session offered a slew of advice on being successful in business, including how to: reduce patient no-shows hire and retain top talent build and strengthen relationships with physicians create a business plan

  • 7 Lessons Learned from Opening a PT Private Practice Image

    articleJul 25, 2017 | 9 min. read

    7 Lessons Learned from Opening a PT Private Practice

    A little over a year ago, Kaci Monroe was punching the clock as a staff physical therapist in a small outpatient clinic in northwestern Montana. And while there were a lot of great things about the job—the location was incredible, the patients were awesome, and the practice was growing—Kaci couldn’t shake the feeling that she was destined for something more. “As a new graduate, getting my first job, I remember during the interview telling them someday my …

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