In a few weeks, I’ll have the pleasure of speaking at American Express’s Journey of Innovation, where I’ll elaborate on how innovation has monumentally changed my life, how it influenced the WebPT company culture, and how it will continue to play a role in my future as well as WebPT’s. I’ve spoken on these topics before, and I’m sure I will speak about them again. After all, innovation is not only extremely important, but it’s also an integral part of my life—as I hope it is in yours. 

Of course, it hasn’t always played as big of a role in my life as it does now, but I’ve learned—the hard way—that you can’t keep doing the same thing and expect different results. Health care in America seems to change daily, and as rehab therapists, we must embrace the changes and use innovative methods to reach our goals of providing exemplary patient care, achieving targeted outcomes, and running successful businesses—or risk getting left behind.

With this in mind, I’m excited about this month’s blog and webinar theme: innovation in rehab therapy. From new technologically-improved treatment methods and unique therapy business structures to alternative payment systems and refreshing marketing techniques, we’re highlighting all the ways our industry pushes the limits, evolves, and embraces different ways of thinking.

These stories are all about the trailblazers, and that’s what I really want to emphasize in this letter. History’s most revered leaders never accepted the status quo, and neither should we. So, rather than fear change—a sentiment to which, I’ll admit, we as a community have fallen victim to in the past—let’s set a new course. Let’s innovate.

When Brad and I created WebPT, we did so because we had a problem with no solution. WebPT was our answer for web-based, therapy-specific electronic documentation. Through innovation, we developed a (life-changing) solution—not just for us, but for thousands of therapists. The thought of this—of what we (WebPT and our Members) have achieved—takes my breath away. That’s the power of innovation.

What problems are you facing in your business, in your practice? Think innovatively, and you may just find your solution.

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  • Founder Letter: Giving Back and Moving Forward: How Disaster Relief is Changing Rehab Therapy for the Better Image

    articleDec 4, 2017 | 7 min. read

    Founder Letter: Giving Back and Moving Forward: How Disaster Relief is Changing Rehab Therapy for the Better

    ’Tis officially the holiday season—a time for sharing meals with friends and family, reflecting on the year that’s passed, and setting goals and intentions for positive change in the year ahead. For me, this season always feels ripe with possibility—like I can accomplish anything I set my mind (and heart) to. This year, I’m channeling those positive vibes into #RehabTherapistsGiveBack —the movement to help individuals, families, and communities impacted by the recent hurricanes and wildfires that devastated …

  • Founder Letter: Why I’m Betting on Outcomes Image

    articleFeb 4, 2016 | 5 min. read

    Founder Letter: Why I’m Betting on Outcomes

    I’m not much of a gambler. Some folks enjoy the rush that comes with putting all their chips on the table and risking everything on a single roll of the dice. Well, no offense to all you card sharks out there, but if I’m going to go all in, it better be on something I’m pretty darn sure of. So, when I say I’m betting on outcomes, you know I’m not bluffing. In fact, I’m 100% confident …

  • Luck o' the Outcome: Which OMT Are You? [Quiz] Image

    articleMar 8, 2016 | 1 min. read

    Luck o' the Outcome: Which OMT Are You? [Quiz]

    Whether you’re Irish or simply Irish-at-heart (hey, even St. Patrick himself didn’t hail from the Emerald Isle), March 17 is reserved as a day to bust out your best jig; don every imaginable shade of green; and partake in some delicious food and drink—even if only for nostalgia’s sake. So, in honor of St. Patrick’s Day, we’ve decided to combine two—no, three—of our favorite things: OMTs, holidays, and quizzes. So, plant a smooch on the ol’ Blarney …

  • Why PTs Must Embrace Change—and How They Can Do It Image

    articleMay 12, 2017 | 11 min. read

    Why PTs Must Embrace Change—and How They Can Do It

    As the chief clinical officer and lead physical therapist for a digital healthcare company, I have the privilege of regularly speaking to my fellow PTs regarding the trends in physical therapy and overarching healthcare changes that impact our profession most. While it’s always a pleasure to talk shop with my peers, I will attest that many of these conversations leave me a bit concerned. As the healthcare industry reshapes its infrastructure to pave the way for more …

  • Think Big, Think Differently: 6 Bits of Inspiration from Ascend 2017 Image

    articleOct 5, 2017 | 11 min. read

    Think Big, Think Differently: 6 Bits of Inspiration from Ascend 2017

    The overarching theme of Ascend 2017 —the fourth-annual installment of rehab therapy’s premier business summit—was, quite simply, “Think big.” But, based on what we learned from our esteemed group of speakers over the course of two inspiration-filled days in Washington, DC, a more accurate tagline for this year’s conference might have been, “Think differently.” After all, in a field as complex as health care, grand aspirations are not enough. To solve the problems plaguing this industry, we …

  • Founder Letter: Top 4 Trends for PTs, OTs, and SLPs in 2018 Image

    articleJan 3, 2018 | 10 min. read

    Founder Letter: Top 4 Trends for PTs, OTs, and SLPs in 2018

    It’s become an annual tradition of mine to look ahead to the new year and forecast the trends that are most likely to impact the rehab therapy industry. While I don’t have a crystal ball—what would be the fun in that?—I’ve gotten pretty good at predicting what’s on our horizon. (You can check out my 2017 post here and my 2016 one here .) There’s nothing on my list for this year that should come as a …

  • Founder Letter: Direct Access: Why PTs Are Doing it Wrong Image

    articleOct 4, 2017 | 8 min. read

    Founder Letter: Direct Access: Why PTs Are Doing it Wrong

    Over the years, I’ve heard a lot of excuses as to why PTs who don’t practice in states with unrestricted physical therapy direct access shouldn’t bother marketing to patients or even accepting direct access patients at all—excuses like: “We can't see patients without a referral.” “Our physicians send us plenty of patients.” “Our payers make us obtain referrals, anyway.” “I couldn’t possibly charge cash for my services.” And my personal favorite: “There’s no point in marketing to …

  • Which Outcome Measurement Tool Should I Use and When? Image

    articleFeb 18, 2016 | 3 min. read

    Which Outcome Measurement Tool Should I Use and When?

    Earlier this month, we announced the launch of WebPT Outcomes , the first fully-integrated outcomes tracking software specifically for PTs and OTs. One big way that WebPT Outcomes differs from other rehab therapy outcomes tracking software is the outcome measurement tools (OMTs) our product contains. As WebPT president Heidi Jannenga explained in this month’s founder letter , “historically, therapists haven’t had access to outcomes tracking tools that (1) align with the type of care they provide, including …

  • Founder Letter: The Real Root of the PT Brand Problem Image

    articleJun 5, 2018 | 11 min. read

    Founder Letter: The Real Root of the PT Brand Problem

    Here at WebPT, we’ve been busy analyzing the results of our second annual state of rehab therapy survey—and it turns out that the patient retention problem is even worse than we thought (and we thought it was pretty bad). According to our data, only about 10% of patients—one in ten—actually complete their entire course of care. And this is only the tip of a very problematic iceberg for our industry—because when we don’t retain our patients, we: …

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