In a few weeks, I’ll have the pleasure of speaking at American Express’s Journey of Innovation, where I’ll elaborate on how innovation has monumentally changed my life, how it influenced the WebPT company culture, and how it will continue to play a role in my future as well as WebPT’s. I’ve spoken on these topics before, and I’m sure I will speak about them again. After all, innovation is not only extremely important, but it’s also an integral part of my life—as I hope it is in yours. 

Of course, it hasn’t always played as big of a role in my life as it does now, but I’ve learned—the hard way—that you can’t keep doing the same thing and expect different results. Health care in America seems to change daily, and as rehab therapists, we must embrace the changes and use innovative methods to reach our goals of providing exemplary patient care, achieving targeted outcomes, and running successful businesses—or risk getting left behind.

With this in mind, I’m excited about this month’s blog and webinar theme: innovation in rehab therapy. From new technologically-improved treatment methods and unique therapy business structures to alternative payment systems and refreshing marketing techniques, we’re highlighting all the ways our industry pushes the limits, evolves, and embraces different ways of thinking.

These stories are all about the trailblazers, and that’s what I really want to emphasize in this letter. History’s most revered leaders never accepted the status quo, and neither should we. So, rather than fear change—a sentiment to which, I’ll admit, we as a community have fallen victim to in the past—let’s set a new course. Let’s innovate.

When Brad and I created WebPT, we did so because we had a problem with no solution. WebPT was our answer for web-based, therapy-specific electronic documentation. Through innovation, we developed a (life-changing) solution—not just for us, but for thousands of therapists. The thought of this—of what we (WebPT and our Members) have achieved—takes my breath away. That’s the power of innovation.

What problems are you facing in your business, in your practice? Think innovatively, and you may just find your solution.

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  • Founder Letter: Giving Back and Moving Forward: How Disaster Relief is Changing Rehab Therapy for the Better Image

    articleDec 4, 2017 | 7 min. read

    Founder Letter: Giving Back and Moving Forward: How Disaster Relief is Changing Rehab Therapy for the Better

    ’Tis officially the holiday season—a time for sharing meals with friends and family, reflecting on the year that’s passed, and setting goals and intentions for positive change in the year ahead. For me, this season always feels ripe with possibility—like I can accomplish anything I set my mind (and heart) to. This year, I’m channeling those positive vibes into #RehabTherapistsGiveBack —the movement to help individuals, families, and communities impacted by the recent hurricanes and wildfires that devastated …

  • 5 Lessons Rehab Therapists Can Learn from the 2015 Ascend Practice of the Year Award Winners Image

    articleNov 2, 2015 | 6 min. read

    5 Lessons Rehab Therapists Can Learn from the 2015 Ascend Practice of the Year Award Winners

    To successfully manage a private practice therapy clinic in any specialty, you’ve got to be committed to both your patients and your employees. It’s all part of an endless pursuit to improve patient outcomes while still being able to make a decent living—and ensuring your employees can do the same. It’s not an endeavor for the weak; succeeding in the current market takes guts, drive, and skill. The Ascend Practice of the Year Award honors private practice …

  • How to Get the Most Out of Ascend 2018 Image

    articleAug 16, 2018 | 4 min. read

    How to Get the Most Out of Ascend 2018

    Ascend is only a few weeks away, which means it’s almost time for our favorite event of the year! And this year, we’re hosting it in our favorite place: our hometown of Phoenix. What makes it even more special is that (1) we just moved into our brand-new headquarters, and (2) we’re celebrating WebPT’s 10th birthday. So obviously, we’re super-pumped to share our new space, our community, and our 10-year festivities with all of our Ascend peeps. …

  • CEU Shopping Guide Image

    articleJun 3, 2015 | 3 min. read

    CEU Shopping Guide

    In some social circles, shopping is considered a sport . In others, it’s merely an obligation or simply a pastime. But when it comes to shopping for continuing education units (CEUs), one point most social circles can agree on is that determining the right educational courses is far more important than say, the quest for the perfect pump . That’s because—in most states—earning the right CEUs is mandatory in order to maintain your license . And although …

  • Let’s Talk Turkey: How Schedule-Stuffing Affects Patient Experience Image

    articleSep 25, 2017 | 5 min. read

    Let’s Talk Turkey: How Schedule-Stuffing Affects Patient Experience

    I’ve got a confession to make: I’m one of those people who bust out the pumpkin spice and fall decor on September 1. This might be a product of my Midwestern roots (apple-picking and corn mazes, anyone?), or it could be the result of living in Arizona, where autumn is more of a state of mind than an actual shift in season. So, it’s no wonder that Thanksgiving is one of the holidays I look forward to …

  • Knock Out Patient Dropout: 8 Ways to Increase Retention and Revenue Image

    webinarFeb 12, 2018

    Knock Out Patient Dropout: 8 Ways to Increase Retention and Revenue

    In one corner, we have a highly skilled rehab therapy provider known for delivering amazing clinical outcomes through noninvasive, movement-based treatment. And in the other corner, we have a discouraged, disengaged patient whose quality of life has taken a major hit due to musculoskeletal pain and dysfunction. [video://fast.wistia.net/embed/iframe/d11isduky2]   If you’re a rehab therapy provider, you’ve probably seen this battle play out more times than you can count—and we’re betting that more often than not, your therapy …

  • Why PTs Must Embrace Change—and How They Can Do It Image

    articleMay 12, 2017 | 11 min. read

    Why PTs Must Embrace Change—and How They Can Do It

    As the chief clinical officer and lead physical therapist for a digital healthcare company, I have the privilege of regularly speaking to my fellow PTs regarding the trends in physical therapy and overarching healthcare changes that impact our profession most. While it’s always a pleasure to talk shop with my peers, I will attest that many of these conversations leave me a bit concerned. As the healthcare industry reshapes its infrastructure to pave the way for more …

  • Founder Letter: Guts and Data: Why You Need Both to Make Better Business Decisions Image

    articleFeb 5, 2019 | 9 min. read

    Founder Letter: Guts and Data: Why You Need Both to Make Better Business Decisions

    Imagine you were completely convinced that one of your patients needed treatment for sciatica. You didn’t perform many clinical tests, and you didn’t monitor outcomes, because your gut told you that sciatica treatment was the answer. Yet over time, you found that your treatment wasn’t helping your patient; as a matter of fact, it was making symptoms worse. Had you thoroughly tested the patient at the onset of treatment, you might never have treated him or her …

  • Founder Letter: The Cost-Shifting Conundrum: How to Combat High Patient Copays Image

    articleAug 6, 2019 | 9 min. read

    Founder Letter: The Cost-Shifting Conundrum: How to Combat High Patient Copays

    In our 2019 State of Rehab Therapy survey , 80% of respondents cited payer requirements as the top reason their organizations require physician referrals as a condition of treatment (even in states with unrestricted direct access ). Additionally, high copays and coinsurances were by far the top-ranked regulatory issue in terms of impact to the physical therapy industry and profession. In other words, as it stands, the insurance industry (and its propensity to shift costs onto patients …

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