In a few weeks, I’ll have the pleasure of speaking at American Express’s Journey of Innovation, where I’ll elaborate on how innovation has monumentally changed my life, how it influenced the WebPT company culture, and how it will continue to play a role in my future as well as WebPT’s. I’ve spoken on these topics before, and I’m sure I will speak about them again. After all, innovation is not only extremely important, but it’s also an integral part of my life—as I hope it is in yours. 

Of course, it hasn’t always played as big of a role in my life as it does now, but I’ve learned—the hard way—that you can’t keep doing the same thing and expect different results. Health care in America seems to change daily, and as rehab therapists, we must embrace the changes and use innovative methods to reach our goals of providing exemplary patient care, achieving targeted outcomes, and running successful businesses—or risk getting left behind.

With this in mind, I’m excited about this month’s blog and webinar theme: innovation in rehab therapy. From new technologically-improved treatment methods and unique therapy business structures to alternative payment systems and refreshing marketing techniques, we’re highlighting all the ways our industry pushes the limits, evolves, and embraces different ways of thinking.

These stories are all about the trailblazers, and that’s what I really want to emphasize in this letter. History’s most revered leaders never accepted the status quo, and neither should we. So, rather than fear change—a sentiment to which, I’ll admit, we as a community have fallen victim to in the past—let’s set a new course. Let’s innovate.

When Brad and I created WebPT, we did so because we had a problem with no solution. WebPT was our answer for web-based, therapy-specific electronic documentation. Through innovation, we developed a (life-changing) solution—not just for us, but for thousands of therapists. The thought of this—of what we (WebPT and our Members) have achieved—takes my breath away. That’s the power of innovation.

What problems are you facing in your business, in your practice? Think innovatively, and you may just find your solution.

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  • Founder Letter: Giving Back and Moving Forward: How Disaster Relief is Changing Rehab Therapy for the Better Image

    articleDec 4, 2017 | 7 min. read

    Founder Letter: Giving Back and Moving Forward: How Disaster Relief is Changing Rehab Therapy for the Better

    ’Tis officially the holiday season—a time for sharing meals with friends and family, reflecting on the year that’s passed, and setting goals and intentions for positive change in the year ahead. For me, this season always feels ripe with possibility—like I can accomplish anything I set my mind (and heart) to. This year, I’m channeling those positive vibes into #RehabTherapistsGiveBack —the movement to help individuals, families, and communities impacted by the recent hurricanes and wildfires that devastated …

  • Founder Letter: We Are Not a Commodity: The Value of Physical Therapists vs. Physical Therapy Image

    articleAug 9, 2016 | 6 min. read

    Founder Letter: We Are Not a Commodity: The Value of Physical Therapists vs. Physical Therapy

    “I’m going to physical therapy.” Whenever anyone—a friend, a colleague, or even a family member—says this to me, I feel a twinge of disappointment. I know, it sounds crazy coming from me; I am a physical therapist, after all. But that is precisely the reason behind my discontent: I am a physical therapist—a doctorate-level medical professional with the skills and education necessary to diagnose, treat, and coordinate care for my patients. I am not some nameless, faceless …

  • Founder Letter: The Real Root of the PT Brand Problem Image

    articleJun 5, 2018 | 11 min. read

    Founder Letter: The Real Root of the PT Brand Problem

    Here at WebPT, we’ve been busy analyzing the results of our second annual state of rehab therapy survey—and it turns out that the patient retention problem is even worse than we thought (and we thought it was pretty bad). According to our data, only about 10% of patients—one in ten—actually complete their entire course of care. And this is only the tip of a very problematic iceberg for our industry—because when we don’t retain our patients, we: …

  • Founder Letter: Direct Access: Why PTs Are Doing it Wrong Image

    articleOct 4, 2017 | 8 min. read

    Founder Letter: Direct Access: Why PTs Are Doing it Wrong

    Over the years, I’ve heard a lot of excuses as to why PTs who don’t practice in states with unrestricted physical therapy direct access shouldn’t bother marketing to patients or even accepting direct access patients at all—excuses like: “We can't see patients without a referral.” “Our physicians send us plenty of patients.” “Our payers make us obtain referrals, anyway.” “I couldn’t possibly charge cash for my services.” And my personal favorite: “There’s no point in marketing to …

  • Bigger and Better: How to Improve Patient Experience in Your Large Therapy Practice Image

    articleSep 15, 2017 | 6 min. read

    Bigger and Better: How to Improve Patient Experience in Your Large Therapy Practice

    Think back to the scrappy, bootstrapped start-up era of your practice. If I had to guess, I’d bet those early days were infused with optimism, enthusiasm, and healthy dose of anxiety. But with a lot of hard work—and maybe a little luck—word spread about the quality of your patient care, and your budding clinic flourished into a strong, healthy business. Perhaps you even added another location or two—or more. And at that point, you probably realized that—as …

  • WebPT Outcomes OMT Reference Guide Image

    downloadDec 22, 2016

    WebPT Outcomes OMT Reference Guide

    Ever feel like the results your patients achieve don’t match up to the statistics your payers bring to the negotiation table? Now you can prove them wrong. Collecting objective patient data can help you, the rehab therapist, yield better patient outcomes—and pad your bottom line in the process. And that’s kind of a big deal in today’s value-based healthcare system. Today, with the right practice management tools—including WebPT Outcomes—it’s easier than ever to set concrete performance goals …

  • Founder Letter: Guts and Data: Why You Need Both to Make Better Business Decisions Image

    articleFeb 5, 2019 | 9 min. read

    Founder Letter: Guts and Data: Why You Need Both to Make Better Business Decisions

    Imagine you were completely convinced that one of your patients needed treatment for sciatica. You didn’t perform many clinical tests, and you didn’t monitor outcomes, because your gut told you that sciatica treatment was the answer. Yet over time, you found that your treatment wasn’t helping your patient; as a matter of fact, it was making symptoms worse. Had you thoroughly tested the patient at the onset of treatment, you might never have treated him or her …

  • Outcomes and OMT FAQ Image

    articleApr 26, 2016 | 11 min. read

    Outcomes and OMT FAQ

    In January, we hosted a webinar focused on the importance of outcomes tracking in physical therapy. In addition to explaining why it’s absolutely critical that therapists collect objective data on patient progress, we highlighted a few of the reports available in WebPT Outcomes . With the move to a value-based payment environment already in full swing, outcomes tracking is a hot topic in the physical therapy space, and that meant lots of thoughtful question from our webinar …

  • What to Expect at Ascend 2018 Image

    articleApr 3, 2018 | 3 min. read

    What to Expect at Ascend 2018

    This year, WebPT is celebrating our tenth year in business—and what better way to cap off a decade of innovation than to host the rehab industry’s premier business innovation summit in our own backyard? And who better to join us than rehab therapy’s top leaders, healers, and trailblazers? Clearly, we’re super excited for Ascend 2018 —coming to Phoenix, Arizona on September 28-29—and we hope you are, too. Last year’s event in Washington, DC was a massive hit. …

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