• The Bare-Bones Social Media Guide for PT Clinics Image

    articleMay 17, 2018 | 5 min. read

    The Bare-Bones Social Media Guide for PT Clinics

    I’ll admit it: during the first five years of my career, I was extremely opposed to using social media. I felt uncomfortable when patients asked to friend me on Facebook, and I got nervous about employers checking in on my personal life. Along the way, though, I was forced to change my tune. When I launched my non-clinical physical therapy career as a copywriter and entrepreneur, I had to learn the art of self-promotion. As PTs, we’re …

  • Common Questions from our Art of Discovering and Selling Value Webinar Image

    articleMay 16, 2018 | 12 min. read

    Common Questions from our Art of Discovering and Selling Value Webinar

    Earlier this week, WebPT President Heidi Jannenga, PT, DPT, ATC/L, and guest host Tannus Quatre, PT, MBA, hosted a webinar designed to help physical therapists learn the art of discovering—and selling—their value. While PTs have historically shied away from sales, in today’s evolving healthcare ecosystem, it’s absolutely imperative that all providers—and especially specialists such as rehab therapists—excel at positioning the benefits of their services in such a way that resonates with patients, payers, and referral sources. At …

  • 6 Signs It's Time to Expand Your Rehab Therapy Practice Image

    articleMay 14, 2018 | 6 min. read

    6 Signs It's Time to Expand Your Rehab Therapy Practice

    So, you’ve started a physical therapy clinic —and grown it into a thriving, successful business. Is it time to expand further—to bring in a partner to complement your service offerings , hire additional employees to round out your schedule, or even open up another location (or maybe a few)? While it may be tempting to expand as soon as you start turning a profit, there’s a good reason to make this next decision carefully. After all, overexpansion …

  • You've Got Mail: Email Marketing Basics for PTs, OTs, and SLPs Image

    articleMay 11, 2018 | 7 min. read

    You've Got Mail: Email Marketing Basics for PTs, OTs, and SLPs

    If there’s one sound that elicits instant nostalgia for the 1990s, it’s the fuzzy whirring and techy chirps of a dial-up modem . To an entire generation, this sound heralded the dawn of a new age and connected people over all over the world through email. By the late ’90s, many businesses had gotten on the email bandwagon, which provided them a speedy and effective way to connect with their target consumers—and it didn’t take long for …

  • Your Patients, Your Practice, and Your Business: The Case for Aligning Payment with Outcomes Image

    articleMay 10, 2018 | 7 min. read

    Your Patients, Your Practice, and Your Business: The Case for Aligning Payment with Outcomes

    Do therapists work , or do they practice ? It is not an insignificant question, and the answer speaks volumes about how we think about ourselves as professionals. Why is it that so few of us use the word practice to describe what we do? How does this affect the ability to: empower therapists to treat patients independently, and compensate them for their productivity and the quality of the services they deliver to patients? Before we dive …

  • The Ultimate Checklist for PT, OT, and SLP New Grads Image

    articleMay 9, 2018 | 7 min. read

    The Ultimate Checklist for PT, OT, and SLP New Grads

    The end of graduate school is an exciting time. For newly minted clinicians, the lure of treating patients with a greater sense of ownership and autonomy is empowering and liberating. Caught up in the rush of that newfound freedom, though, it’s easy to forget about some of the crucial steps we must take to set our careers in the right direction. Never fear! Even if you’re still busy sipping cocktails on the beach and celebrating, we’ve got …

  • What’s Wrong With Physical Therapy Marketing Today Image

    articleMay 7, 2018 | 7 min. read

    What’s Wrong With Physical Therapy Marketing Today

    There’s a lot at stake when it comes to successfully marketing your physical therapy practice —as well as your profession. But unfortunately, many physical therapists avoid the topic altogether. After all, marketing is closely related to sales—and sales often gets a bad rap. But, we’re not about the hard-ball, cringe-worthy, manipulative sales tactics that make us all uncomfortable; instead, we’re all about positioning your value in such a way that your audience can actually relate to it—and …

  • 6 Ways to be the Healthcare Partner Your Patients Want Image

    articleMay 4, 2018 | 7 min. read

    6 Ways to be the Healthcare Partner Your Patients Want

    If you’ve ever been ballroom dancing, then you know how important it is to communicate effectively with your dance partner. Heck, even if your experience with whirling around a dance floor is limited to weddings and high school proms, you surely know that dance partners must move together to avoid stepping on each other’s toes. It may not seem like it, but as a rehab therapist, you share a similar goal to waltzers and fox-trotters everywhere. That’s …

  • Founder Letter: Why You Must Sell Yourself as a PT—Just Not the Way You Might Think Image

    articleMay 2, 2018 | 11 min. read

    Founder Letter: Why You Must Sell Yourself as a PT—Just Not the Way You Might Think

    I recently came across this PPS Impact Magazine article in which author Paul Gough, BSC (HONS), MCSP, SRP, HPC, makes the case for why physical therapists should never sell themselves—but instead “turn this notion on its head and make the ‘selling conversation’ about [patients] and the destination that they want to get to.” In other words, instead of selling your credentials, CEUs, years of experience, and awards, Gough recommends that you focus your “selling” energy on helping …

  • 10 Great Reasons to High-Five an SLP this Better Hearing and Speech Month Image

    articleMay 1, 2018 | 5 min. read

    10 Great Reasons to High-Five an SLP this Better Hearing and Speech Month

    May is Better Hearing and Speech month—a time dedicated to raising awareness about communication disorders and the role speech-language pathologists (SLPs) and audiologists play in providing life-changing treatment. This is a month where we, as hearing and speech professionals, educate and celebrate. As a speech-language pathologist, I know all of the incredible things that SLPs do and all of the awesome knowledge and skills they possess—and this month, I want to share that appreciation with the world. …

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