Attracting top talent to your physical therapy practicePhysical therapists are in high demand, and the profession is growing rapidly. Additionally, interest is growing for speedy, multitasking jack-of-all-trades front office, compliance, and billing experts to round out the rehab clinic. While the talent pool is deepening, competition remains steep, and you absolutely want the crème de la crème (no matter the position) for your practice. So how do you attract and hire top talent?

Get Your Practice in Tip Top Shape

You can start by making your practice worthy of awards, like best places to work and best in healthcare. Do good work, provide amazing service, and maintain a happy, driven, passionate staff. In other words, work with what you got, first. And while you’re at it, make sure your compensation and benefits package is up to snuff. An innovative office (with an inviting lounge), team-building events, solid vacation time, autonomy, flexible scheduling, relocation funding, collaborative environment, and a commitment bonus are all alluring, too.

Tap into the Talent Sources

Got those ducks in a row? Now let’s go find those top candidates. An enthusiastic and well-written (emphasis on well-written) job description that’s representative of your practice’s culture is a good foundation. Essentially, be clear in what you want professionally and culturally from the beginning and you’ll automatically start filtering candidates simply through your posting.

Networking builds upon that job listing. Get thoroughly involved in the rehab community and partner with local universities to acquire blossoming talent right off the bat. While you’re networking, make sure your practice has a lot of exposure. Advertise, use social media, attend speaking engagements—essentially, flex your marketing muscle. In addition to catching the eye of prospective patients, you’ll let top talent know you not only exist, but that you’rethe “it” PT organization.

Interview with Purpose

Once you line up some interviews, be sure to ask the right questions—ones designed to uncover professional ability, natural intelligence and problem solving skills, and cultural fit. Take your time with the process. Conduct multiple interviews in different settings with an array of team members. Hire slow to ensure the best fit for both you and the candidate. Of course, you can’t hire for a cultural fit if your practice doesn’t have a clearly defined culture and mission. So know yours.

Make Employment Meaningful

High five! You’ve hired some awesome talent. Time to keep ‘em driven, challenged, and most importantly, happy. How do you accomplish this? Listen and communicate, well and often. Learn about all your team members (from front office to your most tenured therapist)—what do they want to do? How do they want to grow? And what do they need from you to do their job better, meet their goals smarter, and navigate around obstacles? Lastly, always advocate for your team. Praise is great, but constructive feedback is better. Find their strengths and help them maximize them. Basically, save the sis boom bah for football games and give your team meaningful and productive dialogue.    

Your top talent mission is complete—you have a great organization with plenty of rock stars and a lot of heart. Most importantly, though, you’re bolstering the rehab therapy profession because it’s all cyclical: you start a solid practice that earns accolades; you discover top talent and hire them; and then that talent takes your organization into the stratosphere, thus helping you earn even greater accolades and achieve (hopefully, monumental) success. And even when it’s time for your top talent to search for a new gig (because eventually it may happen), it’s okay because the training and guidance you’ve provided will help them make another therapy practice successful, too. Thus, further educating the public that therapists are the musculoskeletal experts and providing more patients more opportunities to improve their quality of life.

So what are you waiting for? Go find that crème de la crème! Got additional tips? Share your advice in the comments below.

Suppressing Sticker Shock: How to Handle Your Patients High-Deductible Health Plans - Regular BannerSuppressing Sticker Shock: How to Handle Your Patients High-Deductible Health Plans - Small Banner
  • 4 Surprising Factors Potential PT Hires Want in a Job Image

    articleApr 25, 2018 | 5 min. read

    4 Surprising Factors Potential PT Hires Want in a Job

    When you’re looking to hire a new physical therapist, you clearly want to find the best one possible: someone who is competent, committed to lifelong learning, conscientious, and caring. During the the search process, you probably pore over average salaries in your area , doing everything you can to ensure you’re providing a competitive payment and benefit package . After all, most PTs want the best possible compensation, right? Well, that’s partially true. With the cost of …

  • The Most Important Benefit for Your Employees Image

    articleJan 27, 2016 | 2 min. read

    The Most Important Benefit for Your Employees

    Ensure your employees stick with you by giving them what they desire most. Regardless of industry, top-notch employees are in high demand. When you find a quality staff member—whether that employee is a tech or therapist—you want to hang on to him or her. But retaining high-quality team members is tricky, and if you fail to do so, your business certainly will suffer. Nowadays, there’s a ton of talk about developing the most attractive benefit packages—that is, …

  • Four Ways to Maintain Company Culture as Your Practice Grows Image

    articleJan 20, 2014 | 6 min. read

    Four Ways to Maintain Company Culture as Your Practice Grows

    Your clinic is growing. Not a bad problem to have. But a growing practice does pose some challenges when it comes to maintaining your already great company culture. In fact, it poses quite a few challenges. After all, it’s easy—well, easier—to create and keep a cohesive culture in a small, core team. Once you start forgetting names, however, it’s a whole different story. There’s hope, though. Here are four ways to maintain company culture as your practice …

  • How to Hire for Fit Image

    articleJan 21, 2016 | 2 min. read

    How to Hire for Fit

    How can you find those elusive job candidates who truly are the right fit for your practice? When it comes to building a successful PT practice, hiring good employees isn’t just important; it’s essential. But finding the right candidate for each job often is one of the biggest challenges practice owners face. Why is it so difficult to find someone who’s the right fit? Many times, it’s because finding the perfect person for the job means looking …

  • Can You Hear Me Now? The Physical Therapist's Guide to Giving and Receiving Feedback at Work Image

    webinarJan 5, 2016

    Can You Hear Me Now? The Physical Therapist's Guide to Giving and Receiving Feedback at Work

    Feedback: everyone wants it. Professional feedback, in particular, helps us become better employees, managers, peers, and providers. It’s mission-critical when it comes to improving patient care and exceeding business objectives. Why, then, are we rarely getting the feedback we need or giving others the feedback they deserve? And when we do deliver feedback, why doesn’t it always have the desired effect? On January 26, Dr. Heidi Jannenga will team up with special guest and renowned leadership coach …

  • How to Create an Employee Recognition Program that Works Image

    articleJan 28, 2016 | 2 min. read

    How to Create an Employee Recognition Program that Works

    Forget about employee-of-the-month parking spots. Here’s how to give your employees the appreciation they really want. As a leader, it’s up to you to keep your staff happy and motivated. One of the easiest—but most often overlooked—ways to do that is through something I call Active Appreciation. Receiving recognition for a job well done feels good—we all know this. And a little intentional appreciation—above and beyond high-fives and gold stars—can go a long way toward increasing employee …

  • Hiring for Cultural Fit Image

    articleJan 21, 2014 | 7 min. read

    Hiring for Cultural Fit

    If you’ve been following our blog posts this month, you might’ve noticed a recurring theme—besides company culture in general—and that’s the importance of hiring the right people for your practice. From the cost of recruiting, screening, and interviewing to the cost of onboarding and training, hiring is a huge investment for companies, and if you don’t hire the right candidates, it can come at a big expense. According to a 2012 CareerBuilder poll , 69% of companies …

  • Founder Letter: The 8 Toughest Things You'll Have to Do as the Boss Image

    articleJul 7, 2016 | 9 min. read

    Founder Letter: The 8 Toughest Things You'll Have to Do as the Boss

    Whether you manage one or two employees, or sit at the helm of a multi-clinic chain, being the boss is challenging. And based on what I’ve learned in my own experience as both a clinic director and a tech executive, being a good boss is as much about leaning into the tough situations as it is letting go of what we can’t control. So, what difficult scenarios have I had to lean into—and let go of? Here …

  • articleJun 10, 2013 | 5 min. read

    4 Steps to Attracting Top-Tier Therapy Talent

    It’s no secret that physical therapists (PTs), occupational therapists (OTs), and speech-language pathologists (SLPs) are are in high demand. In fact, between 2010 and 2020, industry experts expect employment rates for physical therapists to increase by 39%  ( tweet this stat! ) —that’s significantly higher than almost all other occupations. In other words, if you’re looking to hire the best in class from the next generation of rehab therapists, you’re bound to have some seriously steep competition. …

Achieve greatness in practice with the ultimate EMR for PTs, OTs, and SLPs.