Steve MessineoSteve Messineo, PT, DPT and Owner of All-Access Physical Therapy Inc. contributed this blog post today. Steve (a WebPT Member) started this discussion about nutritional supplements in a Linkedin Group and we asked him to dive deeper in a blog post for the rest of us!  Steve has been practicing in an outpatient orthopedic setting since 1998. Thanks Steve for sharing your perspective. 

Three years ago, my business partner and I decided it would be a good idea to move our growing physical therapy practice to a bigger space and build a fitness and training center under the same roof to provide an additional source of revenue.  Opening a membership based fitness facility and sports training complex has taken some time to ramp up, but it has changed the way we practice physical therapy and as a result, our patients are getting much better short term and long term outcomes. (Check out WebPT’s detailed interview about starting a medically oriented gym.)

This all happened because we have changed our approach to patient care.  We now not only inquire about a new patient’s injury, but also learn about their overall health and wellness in the categories of activity level, food consumption, confidence in their own health, energy levels, stress levels, and sleep quality. This information allows us to create rehab plans that incorporate use of our fitness center, thus introducing the patient to the benefits of long term health and fitness via exercise plans.

But exercise, as we all know, is only one component of long term health and fitness.  Proper nutrition is the other key component.  Traditionally, physical therapists have shied away from incorporating nutrition consultation services and supplements into their practices.  Why?  Chiropractors do it all of the time and I don’t think any of them are coming out of school with a greater knowledge of nutrition than physical therapists do.

There is no reason why physical therapists SHOULD NOT incorporate nutrition education in their practices.  If we are truly going to be a doctoring profession, then we should be discussing nutrition with our patients.  In fact, there are studies that show that a patient’s rehabilitation from injury is accelerated by proper nutrition intake.  As clinicians, we all know how to read the research, and it is our professional responsibility to do so. 

Learning about nutrition supplements and nutrition strategies for implementing with our patients is no different than learning about new joint mobilization techniques or exercise progressions.

This is why, starting about one year ago, my partner and I became distributors for a nutrition supplement company called Qivana. Why did we choose Qivana?  Because at the end of the day, unlike several other nutritional supplement companies we looked into, this company had documented proven research behind each and every one of its products.  Additionally, they have a top notch medical team and ownership group that makes sure the products truly work before they release them to the public. 

The products the company offers include metabolism reset and fat loss supplements, cardiovascular system enhancing products, as well as products that improve immune and digestive system function.  Of course, Qivana is just one example, but it gave us the best opportunity to create an additional revenue stream that could potentially grow into the tens of thousands per month for our clinic without having to stock a lot of product onsite.

Adding nutritional supplements and nutrition information to our practice has been an excellent source of additional revenue for us.  More importantly, it has helped us become a more comprehensive physical therapy practice allowing us to do more for our patients than just treat their injuries. 

Is PT Valuable? Why Outcomes Data is the Proof We Need - Regular BannerIs PT Valuable? Why Outcomes Data is the Proof We Need - Small Banner
  • Dipping a Toe into the Out-of-Network Waters: The ActivCore Model Image

    articleJan 6, 2016 | 9 min. read

    Dipping a Toe into the Out-of-Network Waters: The ActivCore Model

    As regulations intensify, reimbursements dwindle, and patients take greater control of their health care, interest in cash-pay services and cash-based practice models has increased, especially among physical therapists. For years, we here at WebPT have kept a pulse on the cash trend, sharing hard-hitting pieces by Ann Wendel and Jarod Carter. Recently, we discovered a new out-of-network model—one that’s complementary to the in-network model most practices already have. This setup allows providers to dip their proverbial toes …

  • Direct Access in Action: Jennifer Gamboa of Body Dynamics, Inc. Image

    articleOct 27, 2014 | 5 min. read

    Direct Access in Action: Jennifer Gamboa of Body Dynamics, Inc.

    In many cases, the old retail axiom “you get what you pay for” holds true within the healthcare market as well—and that is precisely why Jennifer Gamboa, DPT, OCS, MTC, and president of Body Dynamics, Inc. , believes that more physical therapy practices should be looking beyond the third-party payer game as they develop their business models. The way Jennifer sees it, declining reimbursement rates not only threaten the survival of private practice physical therapy clinics, but …

  • Therapy Heroes, Assemble! How to Fight the Top 3 Threats Facing PTs, OTs, and SLPs Image

    articleOct 25, 2017 | 7 min. read

    Therapy Heroes, Assemble! How to Fight the Top 3 Threats Facing PTs, OTs, and SLPs

    Earlier this year, WebPT conducted a survey to gain a better understanding of the state of the rehab therapy industry—and we were thrilled to receive more than 5,200 complete responses from rehab therapy professionals across the country. With this type of large-scale data collection and analysis, we’ve been able to produce a comprehensive snapshot of the rehab therapy industry’s demographics, trends, frustrations, and motivations, all of which shape the industry’s future outlook and potential for success in …

  • Does Cutting Expenses Really Grow Your Practice? Image

    articleJun 19, 2015 | 3 min. read

    Does Cutting Expenses Really Grow Your Practice?

    In this third video of a three-part series, PT and entrepreneurial consultant Jamey Schrier explains why looking at your practice’s staff as an investment—rather than a cost—is the key to achieving business growth and financial success. Want to know more? Watch the video or read on for Jamey’s description: Ask any business “expert” what you should do to increase your clinic’s profits, and he or she likely will advise you to do two things: Cut costs. Increase …

  • Suppressing Sticker Shock: How to Handle Your Patients’ High-Deductible Health Plans Image

    webinarFeb 23, 2017

    Suppressing Sticker Shock: How to Handle Your Patients’ High-Deductible Health Plans

    Copayments, coinsurances, unresolved balances—oh my! Any one of these can cause headaches for healthcare providers, but as healthcare reform efforts shift more and more financial burden to insurance beneficiaries, today’s practitioners are increasingly facing all three. And these challenges are not only hurting their patient acquisition and retention rates, but also their bottom lines. Tired of spending time verifying benefits only to lose those patients to copay sticker shock? Stuck in a constant cycle of pursuing past-due …

  • How do I Expand Into Cash-Based Services? Image

    articleJan 14, 2015 | 4 min. read

    How do I Expand Into Cash-Based Services?

    As a physical therapist, you have to jump through commercial insurance hoops and keep up with Medicare’s ever-changing regulations—all while dealing with the pain of falling reimbursement rates. But what if you could expand your practice offerings to generate more cash in the present and potentially ditch commercial insurances in the future? The rise of cash-based care appears to be inevitable; it’s flexible, comprehensive, and tailored to the patient’s wants and needs—with no insurance strings attached. According …

  • Revenue Metrics Every PT Private Practice Owner Should Know Image

    articleAug 13, 2014 | 4 min. read

    Revenue Metrics Every PT Private Practice Owner Should Know

    The phrase “revenue metrics” might conjure up images of highrise boardrooms, laser pointers, and Powerpoint slideshows with graphs galore. But these financial data points aren’t just for corporate bigwigs; every business person—including physical therapy private practice owners—should not only know what these figures are, but also pay attention to them. While there’s probably no need for you to run out and buy a laser pointer (unless you really want to—I mean, they are pretty darn cool ), …

  • The Role of the Front Office in Patient Retention Image

    articleJun 28, 2017 | 5 min. read

    The Role of the Front Office in Patient Retention

    In the words of the great William Shakespeare, “All the world's a stage; and all the men and women merely players.” Whether we’re talking about the world’s stage or an actual stage, the success of every great performance hinges on each actor’s ability to fully embrace his or her role. In the case of a rehab therapy ensemble, each role is instrumental to ensuring the success of the entire practice. And when it comes to measuring that …

  • articleOct 19, 2011 | 3 min. read

    Focus on Making Money

    Today's post is brought to us by  Matt Wolach , the Director of Sales for WebPT. Thanks for contributing Matt! Most are aware of Southwest Airlines’ legendary ability to stay solvent in a fierce industry. Especially remarkable is the company’s ability to stay in business when so many airlines were filing bankruptcies. But few know the secret. Sure the company’s commitment to customer service and funny flight attendants and pilots are renowned. It doesn’t hurt that Southwest doesn’t …

Achieve greatness in practice with the ultimate EMR for PTs, OTs, and SLPs.