So, you’ve got a marketing plan, you’ve honed your content-creation skills, and you’re ready to get down to (marketing your) business. As with any new endeavor, the road ahead might be a little bumpy—but that’s okay.
Prior to the pandemic, telehealth was slowly gaining traction as a viable mode of service delivery for OTs, PTs, and SLPs. Providers and patients were beginning to appreciate its benefits (especially for patients in rural areas and pediatric patients living on federal land) but adoption was scattered. Some states, such as Georgia, explicitly authorized telehealth in their rehab therapy state practice acts, while others authorized rehab therapy telehealth via a separate, related statute.
Stay on top of the latest rehab therapy tips, trends, and best practices.
“If you don’t reimagine your business post-COVID…you’re not paying attention. The world will change without you.” Rose Marcario, the CEO of Patagonia, shared this advice in a recent interview with LinkedIn News. As therapists and clinic owners begin to assess the future of their practices—especially now that clinics have begun to reopen—this sentiment couldn’t be more relevant.
There’s a whole lotta talk about why you should use telehealth in your physical therapy practice right now (e.g., scheduling flexibility, financial stability, and reduced no-shows). But what about how to use it? After all, any new technique or technology is bound to come with a learning curve—and if you’re implementing it in your practice on a tight schedule, you need that curve to be a short one.
PT and OT advocates have made significant progress during the COVID-19 pandemic. Not only can physical and occupational therapists now provide an array of remote care services to their patients, but many payers also now cover PT- and OT-provided telehealth—even Medicare!
In these tumultuous times, it is of the utmost importance that we prioritize the safety of our fellow healthcare workers and patients. That is why many providers are seriously considering changing their business model and reallocating resources to telehealth—especially considering that CMS is beginning to reimburse PTs and OTs for certain telehealth services.
The pandemic isn’t over, but many rehab therapy clinics are starting to resume operations. Yet, things aren’t—and can’t be—the same as they were before (at least not for the time being), which means in order to move into this next phase, clear communication is paramount.
The coronavirus pandemic was a catalyst for a new wave of regulatory changes that expanded the rehab therapist toolbox almost overnight. Most recently, CMS made telehealth more widely accessible to rehab therapy providers. (Hallelujah!) While the industry has been fighting for this privilege for years, the swift change cast many providers into the uncharted waters of remote care with very little time to prepare.