Outcomes Aren’t Enough: Why Perceived Value is the Key to Solving the PT Brand Problem

In today's consumer-driven healthcare market, PTs must do more than treat and heal their patients. They must reinforce their ROI.

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Richard Leaver is the CEO of Alliance Physical Therapy Partners and its various network affiliates. As a licensed physical therapist with almost 30 years of clinical and leadership experience, Richard understands what is necessary to deliver an outstanding patient experience and great clinical outcomes. In addition to completing degrees in Physical Education, Physical Therapy, Ergonomics, and Business Administration, Richard is Board Certified in Healthcare Management as a Fellow of the American College of Healthcare Executives.

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