Therapists are in a unique position. Physician referrals are key to a successful practice. Many PTs did not enter into their careers thinking about the different marketing aspects needed to have a flourishing practice. WebPT has designed referral reports that make it easy to track your top referral sources. Electronic documentation gives referring physicians the professional information they need to feel confident in your care of their patients.
Even the most proficient PTs could be twiddling their thumbs in empty clinics unless they get the word out about how their skills can help their target clients, says Howard Edgar, senior director of creative services for Practice Builders LLC, in Irvine, Calif. In his 15 years with the consulting firm, he estimates he has worked with several hundred PT practices. By Anne Federwisch