• 10 Tips for Social Media Compliance Image

    articleDec 29, 2015 | 3 min. read

    10 Tips for Social Media Compliance

    Your patients are using social media to inform decisions about their own health care, so as a smart healthcare provider, you should be using social media, too. But because of non-compliance concerns, you also must be judicious with its use. Social media is anything but private —and it's practically permanent. Once you put something on the Internet, chances are really, really good it will exist there forever. You may think you deleted that tweet or picture, but …

  • 6 Biggest Takeaways from PPS 2015 Image

    articleNov 16, 2015 | 10 min. read

    6 Biggest Takeaways from PPS 2015

    Last week, I joined hundreds of amazing physical therapy professionals, students, and vendors (including yours truly, WebPT) at this year's PPS Annual Conference in Orlando, Florida. Despite the uncomfortable combination of tropical heat and humidity outside—and near-freezing conference rooms inside—everyone was in high spirits. Though I never made it to Disney World, I still felt like I was in the most magical place on Earth, thanks to the inspiring and informative presentations I saw and the thought-provoking …

  • Fill Your Schedule: 10 Strategies to Get More Referrals Image

    articleOct 26, 2015 | 5 min. read

    Fill Your Schedule: 10 Strategies to Get More Referrals

    Today's post comes from PT Paul Potter , a private practice owner with more than 35 years of experience, host of the Functional Freedom Podcast, and the author of the Cash Therapy Practice: Professional Freedom in the New Healthcare Economy and On Fire: Ignite Your Passion with a Cash Therapy Practice . If I had a dollar for every time I’ve heard a therapist say he or she needs more referrals, I’d be retired by now.  After …

  • Popping the Question: Patient Engagement and Why It Matters Image

    articleOct 6, 2015 | 3 min. read

    Popping the Question: Patient Engagement and Why It Matters

    As a physical therapist, you love your patients—but what are you doing to prove it? It’s great that your services help patients get back on their feet, but outcomes alone won’t build your relationship—or your revenue stream. It’s time to take this to the next level: patient engagement. While it doesn’t require you to buy jewelry or rest on bended knee, like a good proposal, patient engagement should be thoughtful and sincere. What? Not sure what I …

  • Are Conferences Worth It? Image

    articleJun 9, 2015 | 4 min. read

    Are Conferences Worth It?

    Networking, welcome parties, and complimentary food (and drink tickets) are nice, but conferences can run a pretty penny—anywhere from $100 to upwards of $1500 per attendee, depending on the size of the event and the caliber of the speakers. Before shelling out any of your hard-earned money to attend or sponsor an event of this kind, you’ll need to make sure it’s worth the investment of your time and money. But value isn’t one-size-fits-all. What might benefit …

  • 5 Reasons You Should Attend Ascend 2015 Image

    articleApr 28, 2015 | 4 min. read

    5 Reasons You Should Attend Ascend 2015

    Have you heard? Ascend— the ultimate business summit for rehab therapists —is back. Last year, the inaugural event took Dallas—or at least, Dallas physical therapists and private practice owners—by storm for one jam-packed day . This year, Ascend is upping the ante—big time. For starters, our 2015 event will run for two days instead of one—and trust us, you don’t want to miss it. Here are five reasons you should attend Ascend 2015: 1. You’ll earn CEUs. …

  • Not Your Mom’s Family Newsletter: Creating Marketing Emails Your Patients Will Actually Read Image

    articleMar 26, 2015 | 4 min. read

    Not Your Mom’s Family Newsletter: Creating Marketing Emails Your Patients Will Actually Read

    You know that email newsletter your mom sends out each Christmas? Yeah, the one filled with crummy Microsoft Word clip art ( may it rest in peace ), a banal list of little Becky’s latest soccer triumphs, updates on your brother’s spring wedding plans (can you say allergies?), and pictures of the family dog dressed up like a bee for Halloween (cute, but no). Your patients deserve better, so I’m here to kick your newsletter game up …

  • Be Safe, not Sorry: HIPAA-Compliant Email Marketing for Private Practice Image

    articleMar 25, 2015 | 5 min. read

    Be Safe, not Sorry: HIPAA-Compliant Email Marketing for Private Practice

    Few tech inventions have endured the way email has. We’ve been checking our virtual inboxes for decades, and the basic concept hasn’t really evolved—you send emails; you get emails. According to this email marketing stats infographic , 95% of online consumers use email, and 91% of them check their accounts once a day. If we surveyed those email-checkers, they’d probably tell us that the bulk of their received messages look a lot like the snail mail taking …

  • 3 Quick Wins for Your Online Marketing Strategy Image

    articleMar 24, 2015 | 6 min. read

    3 Quick Wins for Your Online Marketing Strategy

    Starting a clinic in a new city—with new referral sources and limited networks—can be very challenging. But with the right online marketing strategy, you can expedite the process. In fact, over the last three months, I’ve been able to grow my patient base by using old school word-of-mouth marketing and establishing an online presence in the local community. There are many ways to use the power of the Internet to market to patients and referring providers, and …

  • Hit a Hole-in-One with Your Patient Engagement Strategy Image

    articleMar 23, 2015 | 7 min. read

    Hit a Hole-in-One with Your Patient Engagement Strategy

    I love hitting the links on a beautiful Saturday morning and watching all of the brave souls who decided that this would be the weekend they’d take up the amazing game of golf. They show up on their first day with the most expensive shoes, the nicest logoed pro gear, the fanciest new drivers, and the latest techy golf gadgets. Perhaps they find these items give them an added boost of confidence—or maybe they think these material …

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