• How to Install Google Analytics on Your Website Image

    articleSep 7, 2016 | 8 min. read

    How to Install Google Analytics on Your Website

    You already know that you need Google Analytics on your website. (And if you didn’t know that, then I recommend reading my Intro to Google Analytics for Private Practices to find out why you need to drop what you’re doing and install it right away!) So now, you’re probably wondering how to actually add Google Analytics (GA) to your site. Well, buckle up for a fun (and slightly technical) ride to unlocking the power of analytics on …

  • The How and Why of Google My Business Image

    articleAug 24, 2016 | 7 min. read

    The How and Why of Google My Business

    What keeps you awake at night? Are you worried about that leaky faucet in the kitchen? Or is it your clinic that demands your mind’s attention in the wee hours of the morning? Perhaps you’re concerned that potential new patients won’t be able to find your business online—or worse, that they’ll see that dreaded one-star review when they search your company’s name. Well, I’ve got good news for you: I’m about to show you an easy way …

  • PPC and PT: Developing a Google AdWords Strategy for Your Physical Therapy Clinic Image

    articleAug 23, 2016 | 10 min. read

    PPC and PT: Developing a Google AdWords Strategy for Your Physical Therapy Clinic

    Attention, everyone: You may want to sit down for this. WebPT is providing you all with a series of posts we’d like to call, “The Digital Marketing Series.” This comes on the heels of our original post about the Dos and Don'ts of PPC —which received tons of positive feedback and opened the door to a lot of questions about the basics of PPC. For example: What is PPC, and how do I get started? So, let's …

  • The Evolution of Facebook and What That Means for Small Businesses Image

    articleAug 22, 2016 | 6 min. read

    The Evolution of Facebook and What That Means for Small Businesses

    These days, it seems that nearly everyone uses Facebook to check in, share content, and catch up with one another—including your selfie-posting, candy-crushing granny. So, there’s no way it could be that complicated to set up a successful Facebook business page, right? Unfortunately, that’s not the case. Thanks to a whopping 34 algorithm changes in the (Face)books so far (see what I did there?), even the most tech-savvy of individuals may feel out of the loop. So, …

  • How to Spend Your Clinic’s Marketing Dollars for Maximum Returns Image

    articleAug 17, 2016 | 11 min. read

    How to Spend Your Clinic’s Marketing Dollars for Maximum Returns

    As author and marketing guru Seth Godin says, “In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible.” If you want to stand out in the rehab therapy marketplace—and potentially grow your clinic—then spending money on marketing is essential. But, to ensure a maximum return on investment, you’ve got to carve out—and carefully manage—your physical therapy clinic’s budget. Knowing where to put those dollars can …

  • Intro to Google Analytics for Private Practices Image

    articleAug 16, 2016 | 6 min. read

    Intro to Google Analytics for Private Practices

    Do you want to acquire more patients? Do you want your current patients to show up to their appointments more often? What if you could start working toward accomplishing both of those goals—and more—for free? Got your attention now, don’t I! It’s easy to meet those goals if your company has a strong digital presence—one that is built around your website. (By the way, just to double-check—you do have a website , right?) Now, ask yourself: “Is …

  • How to Solicit Patient Reviews and Testimonials Image

    articleAug 2, 2016 | 6 min. read

    How to Solicit Patient Reviews and Testimonials

    If you’re a private practice rehab therapist looking to grow your business, you have a lot of options for attracting new patients—from diversifying your revenue stream with unique services to boosting your marketing spend. A less obvious—but equally important—piece of the growing-your-practice puzzle: tapping your existing customer base to help you gain new customers. More specifically, I’m alluding to harnessing the power of happy patients to help spread the love to potential patients. How? By soliciting customer …

  • The Case for Cooperation (Not Competition) Among PTs Image

    articleAug 1, 2016 | 7 min. read

    The Case for Cooperation (Not Competition) Among PTs

    A few years ago, WebPT President Heidi Jannenga wrote a Founder Letter about the importance of targeted physical therapy marketing strategies—specifically, branding the PT profession as a whole. In it, she encouraged practitioners to think bigger than themselves as individuals: “Before we can market our individual practices—or our individual specialties—we first must identify who we are as a profession and how the services we provide benefit our current and prospective patients,” she wrote. “We must brand...PT.” And …

  • Write Start: Intro to Website Copy Creation Image

    articleJul 13, 2016 | 10 min. read

    Write Start: Intro to Website Copy Creation

    Earlier this month, WebPT’s Courtney Lefferts told you everything you need to know about designing a physical therapy website . Today, we’re going to discuss filling in that design with captivating copy, persuasive prose, and warm words that will instill confidence in your audience about you, your practice, and your services. When done write (right), website copy can convert perusing potential patients into contacting customers. When done wrong, it can send readers running for the hills—straight to …

  • Got the Itch to Go Niche? What Every PT Needs to Know Before Narrowing In Image

    articleJul 5, 2016 | 6 min. read

    Got the Itch to Go Niche? What Every PT Needs to Know Before Narrowing In

    If you’re considering going niche, you’re not alone. According to the American Board of Physical Therapy Specialists (ABPTS), there are more than 18,000 PTs who have demonstrated the clinical knowledge and advanced skills necessary to receive physical therapy specialist certification in their specific area of practice. The ABPTS offers certification in these eight areas of physical therapy: Cardiovascular and pulmonary Clinical electrophysiology Geriatrics Neurology Orthopaedics Pediatrics Sports Women’s health But, those aren’t the only specialty options. In …

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