• The Surprising Cost of Losing a Single Patient Image

    articleJan 19, 2018 | 7 min. read

    The Surprising Cost of Losing a Single Patient

    No business wants to lose a customer, and no healthcare provider wants to lose a patient. It’s bad for business, and it may very well be bad for your patients’ wellbeing. But what does losing a single patient really cost a rehab therapy practice—especially if that patient had gone on to be a loyal one? (Hint: It’s more than you might expect.) Read on to learn how to calculate the cost of losing a patient in your …

  • The YouTube Effect: What Online Exercise Videos Mean for the Future of Physical Therapy Image

    articleJan 9, 2018 | 5 min. read

    The YouTube Effect: What Online Exercise Videos Mean for the Future of Physical Therapy

    I’ll admit it: I’ve spent many a late night on YouTube, venturing deep into all of the wonderful weirdness it has to offer. It’s become an integral piece of the current pop culture zeitgeist and has given content creators, business owners, and anyone with an opinion and a smartphone a platform on which to broadcast themselves. (And, thanks to YouTube, I still can’t hear the Jurassic Park theme without thinking of this .) So, it’s no surprise …

  • Founder Letter: Top 4 Trends for PTs, OTs, and SLPs in 2018 Image

    articleJan 3, 2018 | 10 min. read

    Founder Letter: Top 4 Trends for PTs, OTs, and SLPs in 2018

    It’s become an annual tradition of mine to look ahead to the new year and forecast the trends that are most likely to impact the rehab therapy industry. While I don’t have a crystal ball—what would be the fun in that?—I’ve gotten pretty good at predicting what’s on our horizon. (You can check out my 2017 post here and my 2016 one here .) There’s nothing on my list for this year that should come as a …

  • Stalled Out: 5 Reasons Your Patients Aren't Progressing (and What to Do About Them) Image

    webinarDec 22, 2017

    Stalled Out: 5 Reasons Your Patients Aren't Progressing (and What to Do About Them)

    If life is a highway, then it’s a wild, bumpy one. And while our patients want to ride it (all night long), with all those twists, turns, and potholes, they’re bound to get banged up. Fortunately, you’re here to help get them back in top form. But, helping patients achieve their goals is hard work—for you and for them—and while everyone strives to be a Ferrari, it’s common to plateau at Pinto. And that’s when the risk …

  • Modern Marketing Decoded: A Guide for Rehab Therapists Image

    downloadDec 5, 2017

    Modern Marketing Decoded: A Guide for Rehab Therapists

    Do you feel like your practice’s website could use a dose of TLC? Are you worried that potential patients aren’t finding you online? Have your attempts at generating online buzz fizzled out—or worse, backfired? If so—and if you want your rehab therapy practice to “live long and prosper”—then you may need to rethink your current marketing strategy. But, venturing into the brave new world of modern marketing can be a lot—especially if you’re new to the game. …

  • Regulatory Roundup: 6 Challenges Confronting Rehab Therapists in 2018 Image

    webinarOct 25, 2017

    Regulatory Roundup: 6 Challenges Confronting Rehab Therapists in 2018

    Back in the lawless days of the wild, wild west, people made up their own rules: agreements were made with handshakes and disputes were settled with barroom brawls. My, how times have changed. Nowadays, there are so many rules, it’s tough to keep ’em all straight. But, that’s not necessarily a bad thing—especially if you know the rules and how they affect your practice. If you get a handle on those things, then we reckon you’ll get …

  • Common Questions from our Physical Therapy Website Optimization Webinar Image

    articleOct 18, 2017 | 21 min. read

    Common Questions from our Physical Therapy Website Optimization Webinar

    On October 17, 2017, WebPT’s own Charlotte Bohnett and Shawn McKee hosted a webinar detailing how rehab therapy practices can make themselves findable—and, more importantly, discoverable—online. During the presentation, they covered everything from blogging and soliciting reviews to keywording and optimizing online profiles. It was a lot of juicy information—and we received a lot of juicy questions from our audience. We’ve compiled the most common ones—and their answers—in the FAQ below. Reviews Can I send patients a …

  • Founder Letter: Direct Access: Why PTs Are Doing it Wrong Image

    articleOct 4, 2017 | 8 min. read

    Founder Letter: Direct Access: Why PTs Are Doing it Wrong

    Over the years, I’ve heard a lot of excuses as to why PTs who don’t practice in states with unrestricted physical therapy direct access shouldn’t bother marketing to patients or even accepting direct access patients at all—excuses like: “We can't see patients without a referral.” “Our physicians send us plenty of patients.” “Our payers make us obtain referrals, anyway.” “I couldn’t possibly charge cash for my services.” And my personal favorite: “There’s no point in marketing to …

  • Give to Get: The How and Why of Patient Loyalty Programs Image

    articleSep 28, 2017 | 8 min. read

    Give to Get: The How and Why of Patient Loyalty Programs

    It’s common knowledge that acquiring new patients is significantly more expensive than keeping existing ones. How much more expensive? According to this Harvard Business Review article —which WebPT’s Kylie McKee cited here —“Depending on which study you believe, and what industry you’re in, acquiring a new customer is anywhere from five to 25 times more expensive than retaining an existing one.” Even if your numbers are on the low end of that range—and that seems unlikely for …

  • The Rehab Therapist’s Guide to Facebook Advertising Success Image

    articleSep 22, 2017 | 10 min. read

    The Rehab Therapist’s Guide to Facebook Advertising Success

    A couple of months ago, I explained steps for optimizing your Facebook page . Since then, you’ve (hopefully) steadily improved your page’s performance. You’ve created your page, completely filled out your profile, begun building your reviews, and started posting and engaging on a regular basis. Now, it’s time to take the next step: running Facebook Ads. Facebook Ads provide a cost-effective way for you to reach a super-targeted audience. It might sound complicated, but don't be intimidated. …

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