• The Dos and Don’ts of Physical Therapy Marketing Image

    articleMar 13, 2018 | 9 min. read

    The Dos and Don’ts of Physical Therapy Marketing

    If you’re like many physical therapists and practice owners, promoting your clinic’s brand often feels akin to stumbling across a minefield loaded with revenue-destroying marketing mishaps and blunders. Or perhaps you feel lost in a maze of budgetary figures , ever-changing social media platforms, and web design and development . But, as long as you stick to a few rules of thumb, you can easily avoid an expensive mistake . To that end, here are some major …

  • Hidden Connection: How Online Reviews Impact Patient Retention Image

    articleFeb 28, 2018 | 5 min. read

    Hidden Connection: How Online Reviews Impact Patient Retention

    While your current patient retention strategies may center on improving the patient experience—and that’s certainly the best place to start—you may also want to consider upping your online review game . That’s because a plethora of positive online reviews can actually set the tone for the entire patient experience, winning you more new patients and helping you keep the ones you already have. Plus, even critical online reviews can be a valuable source of information you can …

  • Instant Success: How to Increase Online Patient Reviews in One Step Image

    articleFeb 22, 2018 | 6 min. read

    Instant Success: How to Increase Online Patient Reviews in One Step

    If you’re a savvy practice owner, then I don’t need to tell you that online reviews are essential to your clinic’s reputation—and ultimately, its success. If your practice doesn’t have a plethora of positive online reviews—or worse, you have a plethora of negative reviews —then you could have a tough time attracting new patients. If your business is in that boat, it’s hard not to wonder what you’re doing wrong—and what you can do to fix it. …

  • From Last Resort to First Choice: Why the Skyrocketing Cost of Health Care is Good for PTs Image

    articleFeb 21, 2018 | 6 min. read

    From Last Resort to First Choice: Why the Skyrocketing Cost of Health Care is Good for PTs

    As high-deductible health plans —and other factors contributing to rising healthcare costs—become a mainstay in the US healthcare system, patients are being saddled with a greater portion of their healthcare bills than ever before. As a result, these patients are displaying many more consumer-like behaviors. After all, they’re more conscious about the dollar-for-dollar value of the services they’re receiving. So, instead of taking their physicians’ recommendations at face value, these patient-consumers are doing their own research to …

  • Don’t Be Cruel: 8 Reasons You’re Losing Patients Image

    articleFeb 19, 2018 | 11 min. read

    Don’t Be Cruel: 8 Reasons You’re Losing Patients

    If your baby leaves you, The King suggests a place to dwell: the Heartbreak Hotel. But whether or not a patient intends to be cruel, if he or she leaves you , it doesn’t just break your heart—you also lose a shocking amount of revenue . And as we mentioned in this post , 20% of patients drop out of therapy after the third visit, and 70% fail to complete their full course of care. Talk about …

  • Why Your Patient Satisfaction Score is Meaningless Image

    articleFeb 14, 2018 | 8 min. read

    Why Your Patient Satisfaction Score is Meaningless

    I love ice cream—like, really love it. And if there’s one thing I can say about living in Phoenix, it’s that we’ve got a pretty killer ice cream scene—which makes sense when you consider that Phoenician summer days can climb all the way up to a balmy 120 degrees. So when I’m in the mood for something sweet, I know I’ve got options. However, more often than not, I find myself hitting up my favorite ice cream …

  • Knock Out Patient Dropout: 8 Ways to Increase Retention and Revenue Image

    webinarFeb 12, 2018

    Knock Out Patient Dropout: 8 Ways to Increase Retention and Revenue

    In one corner, we have a highly skilled rehab therapy provider known for delivering amazing clinical outcomes through noninvasive, movement-based treatment. And in the other corner, we have a discouraged, disengaged patient whose quality of life has taken a major hit due to musculoskeletal pain and dysfunction.

      If you’re a rehab therapy provider, you’ve probably seen this battle play out more times than you can count—and we’re betting that more often than not, your therapy …

  • Common Questions from Our Stalled Patient Progress Webinar Image

    articleFeb 7, 2018 | 9 min. read

    Common Questions from Our Stalled Patient Progress Webinar

    Earlier this week, Dr. Heidi Jannenga, PT, DPT, ATC/L, the president and co-founder of WebPT, teamed up with Charlotte Bohnett, WebPT’s director of demand generation, to host a webinar on common barriers to patient progress —and strategies for overcoming them. During the question-and-answer portion of the presentation, we received quite a few audience questions on the nuances of fostering patient engagement and moving patients toward their therapy goals as efficiently as possible. We’ve compiled the most frequently …

  • Straight to the Source: How to Get Employers On Board with Population Health Image

    articleJan 31, 2018 | 6 min. read

    Straight to the Source: How to Get Employers On Board with Population Health

    Healthcare spending has always been a touchy subject—and that might be truer now than ever before. Despite the fact that the United States spends more money on health care than any other country, that massive expenditure hasn’t necessarily translated into better health outcomes. Clearly, something needs to change, which is why many healthcare providers—including physical therapists—are fundamentally shifting the way health care is managed. Specifically, they are starting to explore care delivery models that allow them to …

  • 5 Essential Elements for a Patient-Focused Clinic Website Image

    articleJan 22, 2018 | 7 min. read

    5 Essential Elements for a Patient-Focused Clinic Website

    Picture this: it’s Thursday night. You’ve just returned home after a long day at work, and you’re in the mood to put your feet up and relax. You land on the couch and turn on Netflix, but you’re pretty exhausted, and you don’t want to put too much thought into your selection. As you flip through your options, you come across a suggested pick that looks interesting, and when you read the description, it sounds like it’s …

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