• articleJul 11, 2012 | 4 min. read

    Improve Your Practice Through Social Media

    Last week we talked about why social media is a valuable health resource for patients . But what about the health care provider? The all-consuming prevalence of social media has permeated every corner of business, including healthcare, which has helped spawn the digital health movement . The social media healthcare connection is inevitable , so it’s time to get on board . In an article on amednews.com , Pamela Lewis Dolan lists four ways medical professionals can …

  • articleJul 2, 2012 | 6 min. read

    Social Media: A Valuable Health Resource for Patients

    Think about how many find their, say, dentist, dermatologist, or even physiotherapist—probably word of mouth via a friend or family. Of course, nowadays word of mouth is less from the mouth and more from a tweet or Facebook status update. In a post on Merge , Adam Landrum discusses a PwC study entitled “Social Media ‘Likes’ Healthcare,” which shows that social media influences patients’ decisions about selecting health providers. Patients are increasingly using information from social media …

  • articleJun 19, 2012 | 4 min. read

    #Solve PT: Do You Stand for Something?

    Today’s post comes from WebPT copywriters Charlotte Bohnett and Erica Cohen as well as WebPT co-founder Heidi Jannenga, PT, MPT, ATC/L. Have you been following #SolvePT? Lots of participation, awareness, and most importantly, action. It’s grown from a Twitter conversation to an entire movement, and we wholeheartedly support the cause. So, we’d like to dedicate today’s blog post to the kickass therapists who have led, joined, and gotten involved to build the physical therapy brand and increase …

  • articleMay 17, 2012 | 3 min. read

    #solvept and #socialortho

    This post was contributed by  Ann Wendel , PT.  Ann is the owner of  PranaPT , a member of WebPT and active on social media. Thanks to Ann for being a resource and thought leader! I wanted to take a moment to make everyone aware of some great interactions that are happening on Twitter, where healthcare providers are discussing issues pertinent to the current and future state of care. (If you aren’t on Twitter, go register right now!) The …

  • articleApr 16, 2012 | 3 min. read

    How To Build Profitable Relationships and Grow Your Practice

    Our contributing blogger today is WebPT Member,  Jack Sparacio, MSPT, COMT, CFMT . He is also the Owner and President of  Sparacio Physical Therapy P.C.  in New York. We're excited to have Jack sharing his expertise. Thanks Jack! PEOPLE DO BUSINESS WITH PEOPLE THEY KNOW! This is universally accepted as one of the golden rules of marketing. If you want your clinic and/or company to grow, you need to develop relationships with people (especially physicians).  So, the million …

  • articleFeb 6, 2012 | 2 min. read

    10 Ideas to Generate Referrals from Your Patients

    When it comes to marketing your physical therapy clinic, most of the commentary out there has to do with referrals from physicians. This is no doubt a key to creating a successful practice, but there is another base of referrals that is equally as crucial to nurture. I am talking about referrals that come directly from your existing patient base. Word of mouth referrals are the most powerful.Having your services recommended is the best way to establish …

  • articleJan 27, 2012 | 3 min. read

    Are Physical Therapists Really in Sales?

    I have never worked a day in my life without selling. If I believe in something, I sell it, and I sell it hard . - Estée Lauder Let’s talk about your business. If you’re a private practice owner, you know how important is to get paid by the insurance companies in order  to keep the lights on. You didn’t start this practice just to make money, though. If you’re like most private practice owners, you started …

  • articleJan 11, 2012 | 6 min. read

    Print Advertising for Physical Therapy Clinics: What You Need To Know

    It seems like there is a new digital marketing tool available every minute nowadays. Between social networks, online advertisements, and daily deal sites, its tough for a Physical Therapy clinic to know which way to turn. Before you consider buying into the latest and greatest trend in online marketing and advertising, maybe its time to evaluate your more traditional marketing tactics.               Marketing and advertising has to be driven by your target market. Are your target …

  • articleJan 9, 2012 | 5 min. read

    5 Steps to an Effective Physical Therapy Brand

    Think of the most notable companies in the world. Juggernauts like Coca-Cola, Nike, and Apple come to mind. While these companies each have their own specific products to sell, their brand strategy is much larger than a simple product. A brand defines what your company stands for and helps your customers to connect emotionally to the services you offer. In Physical Therapy, establishing this type of connection through effective branding and messaging is crucial to become an …

  • articleJan 5, 2012 | 5 min. read

    Marketing your Physical Therapy Clinic - Interview with Adam Banks, CEO of NY SportsMed

    One of our New Years Resolutions this year is to tap into the brilliant minds that are a part of the WebPT member base. We have over 8,000 members, many of them in private practice, and I think we could all benefit from tapping their collective knowledge. Between guest blogs and interviews, you will be seeing a lot more WebPT customers around here ready and willing to share their wisdom. I recently had the opportunity to pick …

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