• articleJan 17, 2013 | 5 min. read

    Achieving Patient Satisfaction in Physical Therapy

    Today’s blog post comes from  Ann Wendel ,  PT . Ann is the owner of  PranaPT , a member of WebPT, and an active social media participant (@PranaPT). Thanks, Ann! In today’s market, where patients have greater access to information and higher expectations for the quality of care they receive, the issue of patient satisfaction has received a great deal of attention. When you hear the words “patient satisfaction,” what images come to mind? Do you view …

  • How to Choose the Right Social Media Platform for Your Rehab Therapy Practice Image

    articleJan 9, 2013 | 4 min. read

    How to Choose the Right Social Media Platform for Your Rehab Therapy Practice

    Between Google+, Facebook, Twitter, LinkedIn, Foursquare, Pinterest, Instagram, and whatever other cool, new social network just launched a minute ago, there are plenty of platforms for you to choose from. But which platform is right for you and your practice? Social media is a conversation—not an ad—platform, so it’s not necessary (or advantageous) to suddenly arrive on the social scene with as many profiles as you can create. It’s much more important to select the platforms that …

  • articleDec 20, 2012 | 2 min. read

    Finding Inspiration on Twitter

    These past few months we’ve reached out through the Twitterverse and asked members of the rehab community what inspires them. In honor of this month’s theme being inspiration, we thought we’d share some of the tweeted responses: Ryan K ‏@physiorehab @WebPT inspired by the ability to help people. Ultimately I am a fixer so I like to fix problems #WinWin PhysioGuru ‏@physio_guru @WebPT When I started out as a PT, it was the fact that someone who …

  • articleNov 1, 2012 | 1 min. read

    Video and Photos from PPS 2012

    Last week WebPT descended upon Las Vegas for PPS 2012, ready to talk EMR, technology, cloud computing, marketing, social media, and all things PT. In addition to rocking one of the coolest booths on the tradeshow floor, we thoroughly enjoyed seeing so many familiar faces and befriending new folks, too. Our After Party was a huge hit, and Brad and Heidi got a lot of great questions at their "Taking Your Practice Into the Cloud" presentation. Visit …

  • articleSep 28, 2012 | 4 min. read

    Modern Marketing: A Waste of Time or Time Well Spent?

    Today's blog post comes from Jack Sparacio , MSPT, COMT, CFMT, and owner of PT Marketing Consultants and Sparacio Physical Therapy . Like many of you, I am a private practice owner and the dedicated marketing director of my company.  Over the last few years, with the continuous evolution of social media and web development, companies are changing their approach to marketing. Modern digital strategies are replacing more traditional, “old school” marketing. Unless you have been living …

  • webinarSep 27, 2012

    Marketing the PT Profession

    You’ve learned all about marketing your clinic; now it’s time to talk about marketing the rehab therapy profession. In this webinar, we go far beyond business cards and email marketing. Here, we dive into ways you can influence how your patients, the public, and fellow medical professionals perceive the PT industry. This webinar was hosted by WebPT Co-Founder Heidi Jannenga PT, MPT, ATC/L and Marketing Manager Michael Manheimer.

  • articleSep 27, 2012 | 1 min. read

    Marketing the PT Profession Webinar Recap

    Today's blog post comes from copywriters Charlotte Bohnett and Erica Cohen.    On Tuesday, WebPT hosted a webinar on how to market the PT profession—and why it’s so important. Together Co-founder Heidi Jannenga and Marketing Manager Mike Manheimer tackled topics far beyond business cards and email marketing. They dove into ways you can influence how your patients, the public, and fellow medical professionals perceive the PT industry. Here are some of their marketing action items: Increase referrals …

  • articleSep 26, 2012 | 5 min. read

    Seven Tips for a Successful Physical Therapy Website

    Today’s blog post comes from David Straight, PT, DPT, OCS, and President of E-rehab  Millions of Americans search for solutions to their movement disorders every year—and most don’t even consider physical therapy an option. Physical therapy, in most states, is still a referral-based business. In fact, a recent article in Spine stated that less than ten percent of the 32,000 back patients studied actually saw a physical therapist. However, physical therapy websites have seen a steady increase …

  • articleSep 25, 2012 | 4 min. read

    Increase Referrals Through Relationship Marketing

    Today's blog post comes from WebPT copywriters Charlotte Bohnett and Erica Cohen. Referrals = new business. And who doesn’t want a little more of that? But the key to boosting referrals isn’t throwing advertising dollars around. It’s about building lasting relationships, both with your patients and community physicians. And how do you do that? Position yourself as an expert, an educator, and most importantly, a person. In short, demonstrate your (and your profession’s) worth. Be Valuable Think …

  • articleSep 24, 2012 | 5 min. read

    Marketing the PT Profession

    Today’s blog post comes from  Ann Wendel ,  PT.  Ann is the owner of PranaPT , a member of WebPT, and an active social media participant (@PranaPT). Thanks, Ann! In keeping with this month’s theme of marketing physical therapy as a profession, I wanted to share the three things that I believe lead to success with any endeavor. There are many different ways to market, but if you want your campaign to have impact, you need to …

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