• Founder Letter: 4 Predictions for PTs, OTs, and SLPs in 2017 Image

    articleJan 5, 2017 | 15 min. read

    Founder Letter: 4 Predictions for PTs, OTs, and SLPs in 2017

    Last year, I laid out a handful of predictions for 2016 —and what do you know? Most of them were spot on. In fact, much of what I covered—think interoperability, the importance of data collection, payment reform, and the push toward private practice consolidation—are all holding strong and will surely continue into 2017 (well, barring any unforeseeable curveballs to the state of health care as we know it, that is). In the meantime, though, here’s what I …

  • Testimonial Release Form Image

    downloadDec 22, 2016

    Testimonial Release Form

    Identifying ways to build your business can be challenging. Traditional approaches might lead you to diversify your payer mix, boost your marketing budget, or fine-tune the effectiveness of your website. All good options. But think “customer satisfaction.” When people fall in love with a business, they love to talk it up—and even more care to listen. Drum roll, please: solicit patient reviews and testimonials. Some names and faces are surely popping into your head—and plenty of your …

  • 3 Keys to Establishing Website Confidence Image

    articleNov 11, 2016 | 4 min. read

    3 Keys to Establishing Website Confidence

    In today’s digital landscape, users are less forgiving of poor web construction than ever before – and for good reason. Unfortunately, there’s a lot of false or irrelevant information on the web, and it’s just as accessible and pervasive as the truly beneficial, crucial facts that users want to find. Thus, it’s critical that your physical therapy website begin establishing user confidence from the moment someone lands on one of your pages. Consider, for instance, the structure …

  • PPC and PT (Part 2): Conversion Tracking, Ad Extensions, and Day Parting—Oh My! Image

    articleSep 15, 2016 | 7 min. read

    PPC and PT (Part 2): Conversion Tracking, Ad Extensions, and Day Parting—Oh My!

    Building your AdWords account is sort of like building a house. No house is sturdy without a solid foundation, and that’s where your Google AdWords strategy comes into play. Once you have a good base, it’s time to construct the frames and floors—and that’s what I want to focus on in this article. These are the ideas and tactics that will help you achieve—and track—real results. Of course, the number of walls and rooms you create is …

  • How to Install Google Analytics on Your Website Image

    articleSep 7, 2016 | 8 min. read

    How to Install Google Analytics on Your Website

    You already know that you need Google Analytics on your website. (And if you didn’t know that, then I recommend reading my Intro to Google Analytics for Private Practices to find out why you need to drop what you’re doing and install it right away!) So now, you’re probably wondering how to actually add Google Analytics (GA) to your site. Well, buckle up for a fun (and slightly technical) ride to unlocking the power of analytics on …

  • The How and Why of Google My Business Image

    articleAug 24, 2016 | 7 min. read

    The How and Why of Google My Business

    What keeps you awake at night? Are you worried about that leaky faucet in the kitchen? Or is it your clinic that demands your mind’s attention in the wee hours of the morning? Perhaps you’re concerned that potential new patients won’t be able to find your business online—or worse, that they’ll see that dreaded one-star review when they search your company’s name. Well, I’ve got good news for you: I’m about to show you an easy way …

  • PPC and PT: Developing a Google AdWords Strategy for Your Physical Therapy Clinic Image

    articleAug 23, 2016 | 10 min. read

    PPC and PT: Developing a Google AdWords Strategy for Your Physical Therapy Clinic

    Attention, everyone: You may want to sit down for this. WebPT is providing you all with a series of posts we’d like to call, “The Digital Marketing Series.” This comes on the heels of our original post about the Dos and Don'ts of PPC —which received tons of positive feedback and opened the door to a lot of questions about the basics of PPC. For example: What is PPC, and how do I get started? So, let's …

  • The Evolution of Facebook and What That Means for Small Businesses Image

    articleAug 22, 2016 | 6 min. read

    The Evolution of Facebook and What That Means for Small Businesses

    These days, it seems that nearly everyone uses Facebook to check in, share content, and catch up with one another—including your selfie-posting, candy-crushing granny. So, there’s no way it could be that complicated to set up a successful Facebook business page, right? Unfortunately, that’s not the case. Thanks to a whopping 34 algorithm changes in the (Face)books so far (see what I did there?), even the most tech-savvy of individuals may feel out of the loop. So, …

  • How to Spend Your Clinic’s Marketing Dollars for Maximum Returns Image

    articleAug 17, 2016 | 11 min. read

    How to Spend Your Clinic’s Marketing Dollars for Maximum Returns

    As author and marketing guru Seth Godin says, “In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible.” If you want to stand out in the rehab therapy marketplace—and potentially grow your clinic—then spending money on marketing is essential. But, to ensure a maximum return on investment, you’ve got to carve out—and carefully manage—your physical therapy clinic’s budget. Knowing where to put those dollars can …

  • Intro to Google Analytics for Private Practices Image

    articleAug 16, 2016 | 6 min. read

    Intro to Google Analytics for Private Practices

    Do you want to acquire more patients? Do you want your current patients to show up to their appointments more often? What if you could start working toward accomplishing both of those goals—and more—for free? Got your attention now, don’t I! It’s easy to meet those goals if your company has a strong digital presence—one that is built around your website. (By the way, just to double-check—you do have a website , right?) Now, ask yourself: “Is …

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