• How to Solicit Patient Reviews and Testimonials Image

    articleAug 2, 2016 | 6 min. read

    How to Solicit Patient Reviews and Testimonials

    If you’re a private practice rehab therapist looking to grow your business, you have a lot of options for attracting new patients—from diversifying your revenue stream with unique services to boosting your marketing spend. A less obvious—but equally important—piece of the growing-your-practice puzzle: tapping your existing customer base to help you gain new customers. More specifically, I’m alluding to harnessing the power of happy patients to help spread the love to potential patients. How? By soliciting customer …

  • The Case for Cooperation (Not Competition) Among PTs Image

    articleAug 1, 2016 | 7 min. read

    The Case for Cooperation (Not Competition) Among PTs

    A few years ago, WebPT President Heidi Jannenga wrote a Founder Letter about the importance of targeted physical therapy marketing strategies—specifically, branding the PT profession as a whole. In it, she encouraged practitioners to think bigger than themselves as individuals: “Before we can market our individual practices—or our individual specialties—we first must identify who we are as a profession and how the services we provide benefit our current and prospective patients, ” she wrote. “We must brand...PT.” …

  • Write Start: Intro to Website Copy Creation Image

    articleJul 13, 2016 | 10 min. read

    Write Start: Intro to Website Copy Creation

    Earlier this month, WebPT’s Courtney Lefferts told you everything you need to know about designing a physical therapy website . Today, we’re going to discuss filling in that design with captivating copy, persuasive prose, and warm words that will instill confidence in your audience about you, your practice, and your services. When done write (right), website copy can convert perusing potential patients into contacting customers. When done wrong, it can send readers running for the hills—straight to …

  • Got the Itch to Go Niche? What Every PT Needs to Know Before Narrowing In Image

    articleJul 5, 2016 | 6 min. read

    Got the Itch to Go Niche? What Every PT Needs to Know Before Narrowing In

    If you’re considering going niche, you’re not alone. According to the American Board of Physical Therapy Specialists (ABPTS), there are more than 18, 000 PTs who have demonstrated the clinical knowledge and advanced skills necessary to receive physical therapy specialist certification in their specific area of practice. The ABPTS offers certification in these eight areas of physical therapy: Cardiovascular and pulmonary Clinical electrophysiology Geriatrics Neurology Orthopaedics Pediatrics Sports Women’s health But, those aren’t the only specialty options. …

  • How to Design a Physical Therapy Website Like a Pro Image

    articleJul 1, 2016 | 6 min. read

    How to Design a Physical Therapy Website Like a Pro

    If you’ve spent much time on the Internet—which I’m guessing you have because you’re reading this article—you know there’s a website for almost everything. And when I say “everything, ” I really mean it. Case in point: bees, bees, bees . But, I digress. My point is that to get your brand out there—yes, even in health care—you have to be visible online. And that means you must have a company website. Now, creating your own site …

  • 8 Reasons You Should Attend Ascend 2016 Image

    articleMay 3, 2016 | 5 min. read

    8 Reasons You Should Attend Ascend 2016

    Great news! Ascend— the ultimate business summit for rehab therapists —is back. Last year, the second annual event hit Chicago for two incredibly educational (and incredibly fun) days. This year, Ascend is returning to Texas, which was home to 2014’s inaugural event. As we all know, everything's bigger in Texas, and Ascend is no exception. This two-day conference is a can’t-miss affair. Here’s why: 1.) You’ll earn CEUs. In addition to upping their business acumen, physical and …

  • 3 Things You’ve Gotta Know About Running a PT Practice Image

    articleApr 7, 2016 | 7 min. read

    3 Things You’ve Gotta Know About Running a PT Practice

    As physical therapists, we’re observant. We closely examine movements, attentively listen to patient complaints, and expertly read between the lines. Unfortunately, though, we don’t always give that level of attention to the non-clinical stuff. Because while we’re expert empathizers, we’re not the strongest scrutinizers. And when it comes to business, you need to scrupulously scrutinize. I worked as a Physical Therapist for more than 15 years, and I spent a good portion of that time as a …

  • 10 Tips for Social Media Compliance Image

    articleDec 29, 2015 | 3 min. read

    10 Tips for Social Media Compliance

    Your patients are using social media to inform decisions about their own health care, so as a smart healthcare provider, you should be using social media, too. But because of non-compliance concerns, you also must be judicious with its use. Social media is anything but private —and it's practically permanent. Once you put something on the Internet, chances are really, really good it will exist there forever. You may think you deleted that tweet or picture, but …

  • 6 Biggest Takeaways from PPS 2015 Image

    articleNov 16, 2015 | 10 min. read

    6 Biggest Takeaways from PPS 2015

    Last week, I joined hundreds of amazing physical therapy professionals, students, and vendors (including yours truly, WebPT) at this year's PPS Annual Conference in Orlando, Florida. Despite the uncomfortable combination of tropical heat and humidity outside—and near-freezing conference rooms inside—everyone was in high spirits. Though I never made it to Disney World, I still felt like I was in the most magical place on Earth, thanks to the inspiring and informative presentations I saw and the thought-provoking …

  • Fill Your Schedule: 10 Strategies to Get More Referrals Image

    articleOct 26, 2015 | 5 min. read

    Fill Your Schedule: 10 Strategies to Get More Referrals

    Today's post comes from PT Paul Potter , a private practice owner with more than 35 years of experience, host of the Functional Freedom Podcast, and the author of the Cash Therapy Practice: Professional Freedom in the New Healthcare Economy and On Fire: Ignite Your Passion with a Cash Therapy Practice . If I had a dollar for every time I’ve heard a therapist say he or she needs more referrals, I’d be retired by now.  After …

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