• How to Get More New Patients Without Spending a Dime Image

    articleAug 18, 2017 | 6 min. read

    How to Get More New Patients Without Spending a Dime

    When you’re trying to get more of the stuff you need, sometimes all you have to do is ask . But shy of affecting a Dickensian persona and approaching referral sources with your hat in hand, you may not know what sort of strategy you should employ to get more patients into your clinic. The fact is, word-of-mouth advertising has been proven to boost marketing effectiveness by up to 54%. The message is clear: word-of-mouth is must …

  • 7 Fun Ideas for Your Next Patient Appreciation Event Image

    articleAug 15, 2017 | 7 min. read

    7 Fun Ideas for Your Next Patient Appreciation Event

    No matter how you spin it, your practice wouldn’t exist without your patients. Each time an individual returns to your care, he or she demonstrates appreciation for the service you provide. So, how do you demonstrate your appreciation for them? Some folks might shy away from the prospect of coordinating a big bash, but you don’t have to invest a whole lot of time—or a whole lot of money, for that matter—into organizing a patient appreciation event. …

  • Hole in the Hull: Can One Bad Review Sink Your Practice's Reputation? Image

    articleAug 7, 2017 | 5 min. read

    Hole in the Hull: Can One Bad Review Sink Your Practice's Reputation?

    Let’s face it: little problems, when left ignored, can quickly turn into really, really big problems. Anyone who’s dealt with a leaky set of pipes can attest to that. These little leaks start off innocuous enough—an occasional drip is nothing a well-placed bucket can’t solve. However, if you fail to address the underlying issue, you could find yourself in a lot of hot water—literally. Much like leaks in your plumbing, negative reviews of your rehab therapy practice …

  • What Do Your Patients Really Want? Image

    articleAug 4, 2017 | 6 min. read

    What Do Your Patients Really Want?

    People are complicated. Physiologically and psychologically, we are extremely complicated beings. When I take my dog to the veterinarian, my dog doesn't care if she's the best vet in town or if that’s the kind of care all the other dogs are getting. My dog merely wants to feel better. It's easy to deliver quality care to a dog. As therapists, we have a more difficult problem. Our dilemma, which is what makes health care so interesting, …

  • The PT’s Guide to Patient-Centered Marketing Image

    articleJul 24, 2017 | 7 min. read

    The PT’s Guide to Patient-Centered Marketing

    We write a lot about patient-centered care , which makes sense, because it is the care model of the future. In this paradigm, patients are—as they should be—front and center when it comes to making decisions about their health care. Of course, this type of shift requires providers to change the way they deliver their services—you know, more collaboration , greater transparency , and widespread use of technology that fosters seamless health data exchange . But it …

  • 7 Steps to Optimize Your Local Facebook Page for Organic and Paid Reach Image

    articleJul 21, 2017 | 7 min. read

    7 Steps to Optimize Your Local Facebook Page for Organic and Paid Reach

    Facebook is (mostly) fun and games—until you own a business, that is. Once you're a business owner, the fun really starts. There are now 2 billion monthly users on Facebook —more than any other social network. With Facebook having so many active monthly users, it’s a powerful tool to stay connected within your community. As a rehab therapy provider, you can use Facebook to bring in new patients as well as continue to build relationships with your …

  • HEP: The Secret Weapon for Better Patient Retention and Satisfaction Image

    articleJul 20, 2017 | 5 min. read

    HEP: The Secret Weapon for Better Patient Retention and Satisfaction

    I’m not gonna lie: I’m a sucker for nostalgia. I love the pop and crackle of a vinyl record and the clack and ring of an old typewriter. For many people, these iconic pieces of past technology incite a wistful sort of comfort—and maybe that’s why these technological dinosaurs have avoided total extinction long after modern tech has rendered them obsolete. However, when it comes to health and wellness, using out-of-date technology is less of a nod …

  • Make the Wait Great: Strategies to Refresh Your Reception Area Image

    articleJul 14, 2017 | 8 min. read

    Make the Wait Great: Strategies to Refresh Your Reception Area

    The Supremes probably weren’t talking about rehab therapists in their 1966 hit, “You Can’t Hurry Love.” They were right about one thing, though: sometimes, “you just have to wait.” But if the wait is long, it’s easy to lose motivation. And for therapy patients, staying motivated is crucial to treatment success. Plus, to a society of multitaskers, sitting in reception can feel like a waste of valuable time. So, whether you’re revamping your medical waiting room design …

  • 6 Tips for Using Technology to Improve Patient Experience Image

    articleJul 11, 2017 | 7 min. read

    6 Tips for Using Technology to Improve Patient Experience

    It’s no secret: technology is revolutionizing the way rehab therapy providers deliver care to their patients. With things like EMR and RCM software becoming mainstays in therapy practices, providers are spending less time documenting and more time treating. It should go without saying that this development has also benefited patients. From intake to discharge, technology can help cultivate meaningful patient experiences—and there’s a whole lotta data out there to prove it. As noted in this article from …

  • 6 Digital Marketing Mistakes that Will Destroy Your Practice Image

    articleJul 3, 2017 | 9 min. read

    6 Digital Marketing Mistakes that Will Destroy Your Practice

    In this day and age, it’s nearly impossible to run a successful business without using some form of digital marketing. And yet, as of 2017 nearly a third of small business owners admit to not having a company website. If you’re shocked by that statistic, it’s for good reason. With more and more people turning to the web to find providers and medical advice, rehab therapy practices can’t afford not to hop on the digital marketing bandwagon. …

Pages

Achieve greatness in practice with the ultimate EMR for PTs, OTs, and SLPs.