• The Evolution of Facebook and What That Means for Small Businesses Image

    articleAug 22, 2016 | 6 min. read

    The Evolution of Facebook and What That Means for Small Businesses

    These days, it seems that nearly everyone uses Facebook to check in, share content, and catch up with one another—including your selfie-posting, candy-crushing granny. So, there’s no way it could be that complicated to set up a successful Facebook business page, right? Unfortunately, that’s not the case. Thanks to a whopping 34 algorithm changes in the (Face)books so far (see what I did there?), even the most tech-savvy of individuals may feel out of the loop. So, …

  • How to Spend Your Clinic’s Marketing Dollars for Maximum Returns Image

    articleAug 17, 2016 | 11 min. read

    How to Spend Your Clinic’s Marketing Dollars for Maximum Returns

    As author and marketing guru Seth Godin says, “In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible.” If you want to stand out in the rehab therapy marketplace—and potentially grow your clinic—then spending money on marketing is essential. But, to ensure a maximum return on investment, you’ve got to carve out—and carefully manage—your physical therapy clinic’s budget. Knowing where to put those dollars can …

  • Intro to Google Analytics for Private Practices Image

    articleAug 16, 2016 | 6 min. read

    Intro to Google Analytics for Private Practices

    Do you want to acquire more patients? Do you want your current patients to show up to their appointments more often? What if you could start working toward accomplishing both of those goals—and more—for free? Got your attention now, don’t I! It’s easy to meet those goals if your company has a strong digital presence—one that is built around your website. (By the way, just to double-check—you do have a website , right?) Now, ask yourself: “Is …

  • How to Solicit Patient Reviews and Testimonials Image

    articleAug 2, 2016 | 6 min. read

    How to Solicit Patient Reviews and Testimonials

    If you’re a private practice rehab therapist looking to grow your business, you have a lot of options for attracting new patients—from diversifying your revenue stream with unique services to boosting your marketing spend. A less obvious—but equally important—piece of the growing-your-practice puzzle: tapping your existing customer base to help you gain new customers. More specifically, I’m alluding to harnessing the power of happy patients to help spread the love to potential patients. How? By soliciting customer …

  • The Case for Cooperation (Not Competition) Among PTs Image

    articleAug 1, 2016 | 7 min. read

    The Case for Cooperation (Not Competition) Among PTs

    A few years ago, WebPT President Heidi Jannenga wrote a Founder Letter about the importance of targeted physical therapy marketing strategies—specifically, branding the PT profession as a whole. In it, she encouraged practitioners to think bigger than themselves as individuals: “Before we can market our individual practices—or our individual specialties—we first must identify who we are as a profession and how the services we provide benefit our current and prospective patients,” she wrote. “We must brand...PT.” And …

  • Write Start: Intro to Website Copy Creation Image

    articleJul 13, 2016 | 10 min. read

    Write Start: Intro to Website Copy Creation

    Earlier this month, WebPT’s Courtney Lefferts told you everything you need to know about designing a physical therapy website . Today, we’re going to discuss filling in that design with captivating copy, persuasive prose, and warm words that will instill confidence in your audience about you, your practice, and your services. When done write (right), website copy can convert perusing potential patients into contacting customers. When done wrong, it can send readers running for the hills—straight to …

  • Got the Itch to Go Niche? What Every PT Needs to Know Before Narrowing In Image

    articleJul 5, 2016 | 6 min. read

    Got the Itch to Go Niche? What Every PT Needs to Know Before Narrowing In

    If you’re considering going niche, you’re not alone. According to the American Board of Physical Therapy Specialists (ABPTS), there are more than 18,000 PTs who have demonstrated the clinical knowledge and advanced skills necessary to receive physical therapy specialist certification in their specific area of practice. The ABPTS offers certification in these eight areas of physical therapy: Cardiovascular and pulmonary Clinical electrophysiology Geriatrics Neurology Orthopaedics Pediatrics Sports Women’s health But, those aren’t the only specialty options. In …

  • How to Design a Physical Therapy Website Like a Pro Image

    articleJul 1, 2016 | 6 min. read

    How to Design a Physical Therapy Website Like a Pro

    If you’ve spent much time on the Internet—which I’m guessing you have because you’re reading this article—you know there’s a website for almost everything. And when I say “everything,” I really mean it. Case in point: bees, bees, bees . But, I digress. My point is that to get your brand out there—yes, even in health care—you have to be visible online. And that means you must have a company website. Now, creating your own site might …

  • 8 Reasons You Should Attend Ascend 2016 Image

    articleMay 3, 2016 | 5 min. read

    8 Reasons You Should Attend Ascend 2016

    Great news! Ascend— the ultimate business summit for rehab therapists —is back. Last year, the second annual event hit Chicago for two incredibly educational (and incredibly fun) days. This year, Ascend is returning to Texas, which was home to 2014’s inaugural event. As we all know, everything's bigger in Texas, and Ascend is no exception. This two-day conference is a can’t-miss affair. Here’s why: 1.) You’ll earn CEUs. In addition to upping their business acumen, physical and …

  • 3 Things You’ve Gotta Know About Running a PT Practice Image

    articleApr 7, 2016 | 7 min. read

    3 Things You’ve Gotta Know About Running a PT Practice

    As physical therapists, we’re observant. We closely examine movements, attentively listen to patient complaints, and expertly read between the lines. Unfortunately, though, we don’t always give that level of attention to the non-clinical stuff. Because while we’re expert empathizers, we’re not the strongest scrutinizers. And when it comes to business, you need to scrupulously scrutinize. I worked as a Physical Therapist for more than 15 years, and I spent a good portion of that time as a …

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