The COVID-19 pandemic has been bad news for physician referral marketing and networking—and now, many PTs, OTs, and SLPs are wondering how the heck they’re supposed to build those relationships when they can’t simply drop in on their favorite referring providers. But here’s some good news: networking with physicians isn’t much different now than it was before the pandemic hit
2020 has heralded wave upon wave of change for rehab therapy practice owners, but one thing remains a constant: the need to keep existing patients actively engaged and bring new patients through the door. Whether you’re in the early stages of reopening your clinic or looking to ramp up business, putting together a marketing plan that’ll get you to the next step is absolutely essential.
Attracting patients to your rehab therapy clinic can be challenging—even on a good day. During a pandemic, it can seem downright impossible—especially if you’re operating on a tight budget (and these days, who isn’t?). But despite all of the challenges 2020 has brought our way, the fact is, there are still patients out there who need rehab therapy services.
Chances are, you’ve searched for a local business on Google before—whether that be a restaurant or a healthcare provider. If so, then you’ve probably seen the Google Maps local pack, which looks a little something like this.
According to Business Insider, “LinkedIn is a professional networking site, designed to help people make business connections, share their experiences and resumes, and find jobs.” Because LinkedIn has this stigma of being a digital resume, business owners—including PT clinic owners—often miss out on the opportunity to use it to attract new clients.
With no clear end in sight to the coronavirus pandemic, businesses that use technology to provide services have become even more relevant, and it’s become even more important for those businesses to use digital marketing to find new customers. This can put a financial strain on businesses and create complications for businesses like physical therapy clinics, which typically provide services that require in-person interactions.
The pandemic has impacted different clinics in different ways. Some closed down completely, while others managed to continue seeing patients on a limited basis. Many added telehealth or home-based services to stay afloat. And while there are a lot more clinics scheduling in-clinic appointments today comp
So, you’ve got a marketing plan, you’ve honed your content-creation skills, and you’re ready to get down to (marketing your) business. As with any new endeavor, the road ahead might be a little bumpy—but that’s okay.
On March 19, the U.S. Department of Homeland Security designated physical therapists, occupational therapists, and speech-language pathologists as essential critical infrastructure workers. However, the pandemic has significantly limited rehab therapists’ ability to treat patients, as social distancing presents unique challenges for providers whose care is predominately hands-on.
In a way, telehealth is like the wild, wild west for rehab therapists. It’s totally new, relatively unexplored, and chock full of opportunity for patients and providers alike. That said, just because therapists are beginning to venture into the unknown, it doesn’t mean patients are ready to follow along.
It’s a psychological fact: the human brain loves symbols. They can evoke emotion, inspire movements, and communicate big ideas with one simple image. For that reason, when physical therapy practice leaders choose their logos, they’ve got to think critically about the message they want to send. After all, that’s the image every patient, referral source, and business partner will come to associate with their practice.