Marketing

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5 Creative Examples of Facebook Posts for Physical Therapy Clinics

So, you’ve got a Facebook page for your physical therapy practice. Now what? Well, posting great content that grabs your audience’s attention (and doing it often) should be a top priority on your social media profiles. But knowing what to post can throw some would-be PT social media managers for a loop—especially when you’re focused on treating the patients you already have in your practice.

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4 Nontraditional PT Services Guaranteed to Generate More Patients

The key to growth is stepping outside of your comfort zone. This is one of the best pieces of advice I’ve ever received, and I can personally attest to its validity. Whether it was trekking solo across a foreign country where I didn’t speak the language or trying a totally new sport (side note: roller derby is no joke!),

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4 Rehab Therapy Clinic Blogs We Love

There’s a lot to be said for a good blog. In addition to providing an excellent platform for you to showcase your expertise and deliver exceptional value to your audience, a blog is a huge asset when it comes to search rankings.

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The 6 Worst Things PT Clinics Do on Social Media

Some people believe it takes 10,000 hours of dedicated practice to completely master a skill. It’s a (sometimes) divisive school of thought, but let’s say—for a second—that we live in a world where it’s completely true. Well, in this world, I’m a master social media user. 

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Physical Therapy Marketing Advice from the Pros

They say wisdom comes through experience. And when it comes to physical therapy marketing, there’s no one wiser than the PTs who’ve struck out on their own and built successful businesses. If you’re just starting out on your physical therapy business journey, you probably wish you had some of that knowledge.

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4 Ways Referral Marketing is Like Dating

If you’re a PT, OT, or SLP in private practice, then there may be some love lost when it comes to referral marketing. After all, building and maintaining referral relationships with other providers can be time-consuming and—depending on your comfort level with referral marketing tools—less profitable than you might hope.

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10 Google My Business Tips to Dominate Local SEO

Marketing your clinic online can be a challenging and expensive endeavor. Search engine optimization (SEO) is extremely effective, and local SEO is free to implement—but without proper planning or staffing resources, it can easily become a full-time job that is tough to manage while running a business.

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The Power of Patient Stories in 2020

I’ve been discussing the importance of leveraging data to demonstrate the unequivocal efficacy of rehab therapy for a while now. After all, data is objective. It’s clear-cut. It’s obvious—and yes, it continues to be important, whether it’s outcomes data at the practice level or national research studies that prove the benefit of first-line rehab therapy in terms of cost-effectiveness, long-term results, and safety.

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5 Creative Ways to Get New Patients in Your PT Clinic

Physical therapy is all about getting patients better and sending them on their merry way—not keeping them around for months on end. It’s what sets us apart from many other movement and fitness specialists, but it comes at a cost: we must continually think about how to get new patients in the door.

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