articleJun 15, 2017 | 5 min. read
8 Reasons You Should Attend Ascend 2017
Great news! Ascend— the ultimate business summit for rehab therapists —is back. Last year, the third-annual event hit Fort Worth, Texas, for two incredibly educational (and incredibly fun) days. This year—September 29 and 30, to be exact—Ascend is heading to our nation’s capital. As we all know, DC is full of movers, shakers, and changemakers, and Ascend will keep that tradition alive—minus the political drama. This two-day conference is a can’t-miss affair. Here’s why: 1.) You’ll …
articleApr 4, 2017 | 4 min. read
6 Ways to Celebrate OT Month
April is Occupational Therapy Month —and that means it’s time to bust out the confetti and celebrate! Now, many would agree that celebrating OT—and the benefits occupational therapists provide—shouldn’t merely be a one-month endeavor. But, it’s a great opportunity to showcase this amazing profession on a bigger stage. That means raising awareness about OT in general and showing appreciation for all the hard-working therapists who are helping patients become as independent as possible in their daily lives. …
articleMar 10, 2017 | 4 min. read
Social Networking with Purpose: A Guide for OTs
1.86 billion Facebook users and myself agree: online networking platforms represent one of the best technological advances in recent years. If you aren’t leveraging the online sphere to grow your occupational therapy network, you may be missing out. However, we all know by now that the online world can be a rabbit hole of dead ends and misadventures. It is, therefore, critical to approach social networking with purpose. Here are three steps to help you do just …
webinarJan 5, 2017
Cloudy with a Chance of Reform: 5 Key Healthcare Forecasts for 2017
Predicting the weather is tough—just ask any meteorologist who has called for sun on the day of a major downpour. Well, predicting the fate of the US healthcare system isn’t much easier—there’s a lot up in the air, after all. But, even without a healthcare equivalent of Doppler Radar, there are a few key trends that are sure to have a major impact on PTs, OTs, and SLPs in 2017 and beyond. And to keep your practice …
articleJan 5, 2017 | 15 min. read
Founder Letter: 4 Predictions for PTs, OTs, and SLPs in 2017
Last year, I laid out a handful of predictions for 2016 —and what do you know? Most of them were spot on. In fact, much of what I covered—think interoperability, the importance of data collection, payment reform, and the push toward private practice consolidation—are all holding strong and will surely continue into 2017 (well, barring any unforeseeable curveballs to the state of health care as we know it, that is). In the meantime, though, here’s what I …
downloadDec 22, 2016
Testimonial Release Form
Identifying ways to build your business can be challenging. Traditional approaches might lead you to diversify your payer mix, boost your marketing budget, or fine-tune the effectiveness of your website. All good options. But think “customer satisfaction.” When people fall in love with a business, they love to talk it up—and even more care to listen. Drum roll, please: solicit patient reviews and testimonials. Some names and faces are surely popping into your head—and plenty of your …
articleNov 11, 2016 | 4 min. read
3 Keys to Establishing Website Confidence
In today’s digital landscape, users are less forgiving of poor web construction than ever before – and for good reason. Unfortunately, there’s a lot of false or irrelevant information on the web, and it’s just as accessible and pervasive as the truly beneficial, crucial facts that users want to find. Thus, it’s critical that your physical therapy website begin establishing user confidence from the moment someone lands on one of your pages. Consider, for instance, the structure …
articleSep 15, 2016 | 7 min. read
PPC and PT (Part 2): Conversion Tracking, Ad Extensions, and Day Parting—Oh My!
Building your AdWords account is sort of like building a house. No house is sturdy without a solid foundation, and that’s where your Google AdWords strategy comes into play. Once you have a good base, it’s time to construct the frames and floors—and that’s what I want to focus on in this article. These are the ideas and tactics that will help you achieve—and track—real results. Of course, the number of walls and rooms you create is …
articleSep 7, 2016 | 8 min. read
How to Install Google Analytics on Your Website
You already know that you need Google Analytics on your website. (And if you didn’t know that, then I recommend reading my Intro to Google Analytics for Private Practices to find out why you need to drop what you’re doing and install it right away!) So now, you’re probably wondering how to actually add Google Analytics (GA) to your site. Well, buckle up for a fun (and slightly technical) ride to unlocking the power of analytics on …
articleAug 24, 2016 | 7 min. read
The How and Why of Google My Business
What keeps you awake at night? Are you worried about that leaky faucet in the kitchen? Or is it your clinic that demands your mind’s attention in the wee hours of the morning? Perhaps you’re concerned that potential new patients won’t be able to find your business online—or worse, that they’ll see that dreaded one-star review when they search your company’s name. Well, I’ve got good news for you: I’m about to show you an easy way …
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