articleDec 18, 2018 | 9 min. read
4 Ways to Involve Your PT Staff in Clinic Marketing
Unless you have a complete monopoly (or run an incredibly niche-based practice), word-of-mouth efforts generally won’t keep your clinic’s doors open. Marketing is an essential part of running a healthy PT clinic, and while many clinics keep a dedicated marketing specialist on staff, smaller clinics might not have the budget to do so. Luckily, there are plenty of ways to leverage existing clinical staff to help with marketing efforts—and they’ll get the chance to flex their creative …
articleDec 10, 2018 | 7 min. read
The PT Practice’s Guide to Google Ads Geo-Targeting
After creating your Google Ads strategy and continuously optimizing performance, your clinic has become a huge success! Naturally, you begin to think that opening a second location sounds like a bright idea. But, how will your Google Ads work cohesively across your multiple locations? Will you waste money competing for the same terms in the same area? The good news is that the size of your target advertising location is flexible. You can choose to target a …
articleOct 24, 2018 | 10 min. read
The Physical Therapy Blogs You Should be Reading
Successful professionals make it a point to stay current with industry trends, and physical therapists are no exception. Whether you're passionate about career growth, clinical care, pain science, a niche like sports or pelvic floor therapy, or finding creative ways to use your degree, there's probably a PT blog out there for you. In this post, we've curated some of the best physical therapy blogs on the Internet. Some are written by PTs; others are managed by …
articleOct 22, 2018 | 7 min. read
The Dos and Don'ts of Physical Therapy Email Marketing
Email marketing : Is it really worth it for physical therapy private practices? That's a question on many practice owners' minds as they divvy up marketing funds. After all, you've got employees and bills to pay, so you don't want to throw too many dollars into marketing efforts that aren't effective—and with email marketing, it's tough to assess effectiveness on a short timeline. In the grand scheme of things, though, email marketing is relatively cheap—and when done …
articleAug 2, 2018 | 4 min. read
9 Creative Physical Therapy Clinic Names
What’s in a name? If you ask any expecting parent, it’s a lot. After all, a name is something most people carry with them through their whole lives, and it can have a lot of social implications. For many PT practice owners, their clinics are their babies—which makes choosing the right name even more important. After all, it should be memorable, simple, and something that delivers the right message to the clinic’s target audience. So, to give …
articleJul 12, 2018 | 7 min. read
What Independent PT Practices Can Learn from POPTS
Physician-owned physical therapy services (POPTS) get a bad rap in the private practice world. After all, many independent PTs blame them for dwindling referrals and revenues. But, those physicians are doing what every healthcare provider is doing in this challenging healthcare environment: trying to take over the world. Just kidding—trying to remain profitable by adding additional revenue streams that benefit their patients. So, rather than complain about what others are doing—and what is and isn’t fair—PTs might …
articleJul 3, 2018 | 6 min. read
The Biggest Budget Mistake in All of Rehab Therapy
WebPT recently completed its annual state of rehab therapy survey , and we found some really interesting trends: some positive—and some, well, less-than positive. For starters, as WebPT President Heidi Jannenga wrote here , “the data showing the distribution of men and women in leadership roles appears to be evening out, which means more women are stepping up to take on bigger professional challenges.” That’s a good thing. Unfortunately, though, we also found that the majority of …
articleJun 5, 2018 | 11 min. read
Founder Letter: The Real Root of the PT Brand Problem
Here at WebPT, we’ve been busy analyzing the results of our second annual state of rehab therapy survey—and it turns out that the patient retention problem is even worse than we thought (and we thought it was pretty bad). According to our data, only about 10% of patients—one in ten—actually complete their entire course of care. And this is only the tip of a very problematic iceberg for our industry—because when we don’t retain our patients, we: …
articleMay 17, 2018 | 5 min. read
The Bare-Bones Social Media Guide for PT Clinics
I’ll admit it: during the first five years of my career, I was extremely opposed to using social media. I felt uncomfortable when patients asked to friend me on Facebook, and I got nervous about employers checking in on my personal life. Along the way, though, I was forced to change my tune. When I launched my non-clinical physical therapy career as a copywriter and entrepreneur, I had to learn the art of self-promotion. As PTs, we’re …
articleMay 16, 2018 | 12 min. read
Common Questions from our Art of Discovering and Selling Value Webinar
Earlier this week, WebPT President Heidi Jannenga, PT, DPT, ATC/L, and guest host Tannus Quatre, PT, MBA, hosted a webinar designed to help physical therapists learn the art of discovering—and selling—their value. While PTs have historically shied away from sales, in today’s evolving healthcare ecosystem, it’s absolutely imperative that all providers—and especially specialists such as rehab therapists—excel at positioning the benefits of their services in such a way that resonates with patients, payers, and referral sources. At …
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