• Retention, Please: Why Patient Dropout is Killing Rehab Therapy Practices— and How to Stop It Image

    downloadApr 24, 2018

    Retention, Please: Why Patient Dropout is Killing Rehab Therapy Practices— and How to Stop It

    Patient health is the top priority for most rehab therapists—specifically, getting patients back to a level of health that allows them to do what they love. But, when patients say “sayonara” before they reach their therapy goals, they lose the opportunity to live their fullest lives. To make matters worse, the average rehab therapy practice will lose $150,000 annually due to patient dropout alone. Talk about a one-two punch to the gut. Here at WebPT, we believe …

  • Mitigating Revenue Risk in Your Outpatient Rehab Facilities Image

    articleApr 24, 2018 | 4 min. read

    Mitigating Revenue Risk in Your Outpatient Rehab Facilities

    Whether you’re at the helm of one outpatient rehab facility or many, the challenge to provide exceptional clinical care—and remain profitable enough to continue supporting your staff and serving your patients—remains the same. And while this challenge certainly isn’t anything new in our profession, it’s getting increasingly difficult to overcome as regulations become more stringent and adhering to them becomes more time-consuming—all as payments continue to decrease. Given the current state of healthcare reform, strategies for mitigating …

  • Playing for Keeps: The How and Why of Patient Loyalty Image

    articleApr 13, 2018 | 9 min. read

    Playing for Keeps: The How and Why of Patient Loyalty

    I have a confession to make: I have a not-so-secret “thing” for epic tales. King Arthur? Love it. Lord of the Rings? Yes, please. Game of Thrones? You betcha. If it has swords, wizards, and a medieval setting, then you can count me in. While I find it difficult to pinpoint a single reason for my fondness of these stories, one thing that draws me in is the loyalty and devotion their heroes have to a chosen …

  • We Can't Take Direct Access Patients—and Other Lies That are Killing Your PT Practice Image

    articleApr 10, 2018 | 7 min. read

    We Can't Take Direct Access Patients—and Other Lies That are Killing Your PT Practice

    Running a successful practice can be challenging—especially given the current payment climate. Add in the potential pitfalls of making a bad hire and the staggeringly high percentage of patients who drop out of therapy before completing their course of care, and you have a veritable minefield to traverse. So, don’t make it harder than it has to be by convincing yourself (or your staff) that you can’t take direct access patients in your state. As it stands, …

  • Untapped Potential: The Art of Discovering and Selling Your PT Value Image

    webinarApr 3, 2018

    Untapped Potential: The Art of Discovering and Selling Your PT Value

    As the old saying goes, “In the absence of value, price is always an issue.” In other words, people aren’t going to pay for something they don’t consider valuable—whether that’s a car, a software, a new haircut, a piece of art, or even a healthcare service. Unfortunately, healthcare providers in general—and physical therapists in particular—tend to overlook the value issue, instead focusing solely on the price problem. What they may not realize, though, is that price and …

  • Common Questions from Our Physical Therapy Patient Retention Webinar Image

    articleMar 28, 2018 | 12 min. read

    Common Questions from Our Physical Therapy Patient Retention Webinar

    Strive Labs co-founders Ryan Klepps and Scott Hebert recently joined WebPT president Heidi Jannenga for an insightful webinar about improving patient retention and reducing early patient drop-out. We know this is a super-relevant topic, especially because the cost of diminishing patient visits represents a $6 billion problem that not many people in the industry are talking about—at least not yet. As a result, we received a slew of great questions that we couldn’t get to live on …

  • What Type of Marketing is Actually Right for Your Practice? [Quiz] Image

    articleMar 21, 2018 | 1 min. read

    What Type of Marketing is Actually Right for Your Practice? [Quiz]

    Google is great for many things—like locating great Thai restaurants in your neck of the woods, planning vacations, and settling arguments over what movie won which Oscar. But when it comes to selecting the best marketing strategy for your rehab therapy practice, that’s one problem not even good ol’ Google can solve. That’s because while the Googs can list more than 100 types of marketing strategies, many of them won’t apply to rehab therapy marketing—and most of …

  • Referrals Run Dry: How Consolidation is Impacting PT Practice Revenue Image

    articleMar 19, 2018 | 6 min. read

    Referrals Run Dry: How Consolidation is Impacting PT Practice Revenue

    The physical therapy industry has seen more than a few ebbs and flows when it comes to consolidation. However, as WebPT President Heidi Jannenga, PT, DPT, ATC/L, pointed out in this predictions post , consolidation is currently on the rise—and more and more independent practices are being absorbed into larger systems. As a result, it’s becoming increasingly challenging for the remaining small-to-medium-sized practices to obtain enough physician referrals to compete with big physical therapy companies and large …

  • 4 Creative Ways to Leverage Online Patient Reviews Image

    articleMar 15, 2018 | 5 min. read

    4 Creative Ways to Leverage Online Patient Reviews

    If you’ve been reading the WebPT Blog for any amount of time, you’ve most likely come across a post or two about the importance of cultivating a plethora of positive online reviews. After all, online reviews provide prospective patients with the social proof they may need to choose your practice over another. They also set a baseline for the patient experience—and help improve your findability online. While you could certainly glean a ton of great benefits from …

  • The Dos and Don’ts of Physical Therapy Marketing Image

    articleMar 13, 2018 | 9 min. read

    The Dos and Don’ts of Physical Therapy Marketing

    If you’re like many physical therapists and practice owners, promoting your clinic’s brand often feels akin to stumbling across a minefield loaded with revenue-destroying marketing mishaps and blunders. Or perhaps you feel lost in a maze of budgetary figures , ever-changing social media platforms, and web design and development . But, as long as you stick to a few rules of thumb, you can easily avoid an expensive mistake . To that end, here are some major …

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