articleJun 5, 2018 | 11 min. read
Founder Letter: The Real Root of the PT Brand Problem
Here at WebPT, we’ve been busy analyzing the results of our second annual state of rehab therapy survey—and it turns out that the patient retention problem is even worse than we thought (and we thought it was pretty bad). According to our data, only about 10% of patients—one in ten—actually complete their entire course of care. And this is only the tip of a very problematic iceberg for our industry—because when we don’t retain our patients, we: …
articleMay 17, 2018 | 5 min. read
The Bare-Bones Social Media Guide for PT Clinics
I’ll admit it: during the first five years of my career, I was extremely opposed to using social media. I felt uncomfortable when patients asked to friend me on Facebook, and I got nervous about employers checking in on my personal life. Along the way, though, I was forced to change my tune. When I launched my non-clinical physical therapy career as a copywriter and entrepreneur, I had to learn the art of self-promotion. As PTs, we’re …
articleMay 16, 2018 | 12 min. read
Common Questions from our Art of Discovering and Selling Value Webinar
Earlier this week, WebPT President Heidi Jannenga, PT, DPT, ATC/L, and guest host Tannus Quatre, PT, MBA, hosted a webinar designed to help physical therapists learn the art of discovering—and selling—their value. While PTs have historically shied away from sales, in today’s evolving healthcare ecosystem, it’s absolutely imperative that all providers—and especially specialists such as rehab therapists—excel at positioning the benefits of their services in such a way that resonates with patients, payers, and referral sources. At …
articleMay 11, 2018 | 7 min. read
You've Got Mail: Email Marketing Basics for PTs, OTs, and SLPs
If there’s one sound that elicits instant nostalgia for the 1990s, it’s the fuzzy whirring and techy chirps of a dial-up modem . To an entire generation, this sound heralded the dawn of a new age and connected people over all over the world through email. By the late ’90s, many businesses had gotten on the email bandwagon, which provided them a speedy and effective way to connect with their target consumers—and it didn’t take long for …
articleMay 7, 2018 | 7 min. read
What’s Wrong With Physical Therapy Marketing Today
There’s a lot at stake when it comes to successfully marketing your physical therapy practice —as well as your profession. But unfortunately, many physical therapists avoid the topic altogether. After all, marketing is closely related to sales—and sales often gets a bad rap. But, we’re not about the hard-ball, cringe-worthy, manipulative sales tactics that make us all uncomfortable; instead, we’re all about positioning your value in such a way that your audience can actually relate to it—and …
articleMay 2, 2018 | 11 min. read
Founder Letter: Why You Must Sell Yourself as a PT—Just Not the Way You Might Think
I recently came across this PPS Impact Magazine article in which author Paul Gough, BSC (HONS), MCSP, SRP, HPC, makes the case for why physical therapists should never sell themselves—but instead “turn this notion on its head and make the ‘selling conversation’ about [patients] and the destination that they want to get to.” In other words, instead of selling your credentials, CEUs, years of experience, and awards, Gough recommends that you focus your “selling” energy on helping …
articleApr 24, 2018 | 4 min. read
Mitigating Revenue Risk in Your Outpatient Rehab Facilities
Whether you’re at the helm of one outpatient rehab facility or many, the challenge to provide exceptional clinical care—and remain profitable enough to continue supporting your staff and serving your patients—remains the same. And while this challenge certainly isn’t anything new in our profession, it’s getting increasingly difficult to overcome as regulations become more stringent and adhering to them becomes more time-consuming—all as payments continue to decrease. Given the current state of healthcare reform, strategies for mitigating …
downloadApr 24, 2018
Retention, Please: Why Patient Dropout is Killing Rehab Therapy Practices— and How to Stop It
Patient health is the top priority for most rehab therapists—specifically, getting patients back to a level of health that allows them to do what they love. But, when patients say “sayonara” before they reach their therapy goals, they lose the opportunity to live their fullest lives. To make matters worse, the average rehab therapy practice will lose $150,000 annually due to patient dropout alone. Talk about a one-two punch to the gut. Here at WebPT, we believe …
articleApr 13, 2018 | 9 min. read
Playing for Keeps: The How and Why of Patient Loyalty
I have a confession to make: I have a not-so-secret “thing” for epic tales. King Arthur? Love it. Lord of the Rings? Yes, please. Game of Thrones? You betcha. If it has swords, wizards, and a medieval setting, then you can count me in. While I find it difficult to pinpoint a single reason for my fondness of these stories, one thing that draws me in is the loyalty and devotion their heroes have to a chosen …
articleApr 10, 2018 | 7 min. read
We Can't Take Direct Access Patients—and Other Lies That are Killing Your PT Practice
Running a successful practice can be challenging—especially given the current payment climate. Add in the potential pitfalls of making a bad hire and the staggeringly high percentage of patients who drop out of therapy before completing their course of care, and you have a veritable minefield to traverse. So, don’t make it harder than it has to be by convincing yourself (or your staff) that you can’t take direct access patients in your state. As it stands, …
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