• The Complete Guide to Email Marketing for PT Practices Image

    articleFeb 21, 2019 | 10 min. read

    The Complete Guide to Email Marketing for PT Practices

    The vast majority of physical therapists—including those who go on to become practice owners—graduate from PT school without receiving any formal marketing training. And even therapists who took business courses during their undergrad years probably didn’t delve into specific marketing strategies, like those around email segmentation and automation. This could explain why PT practices are notoriously behind the curve when it comes to not only attracting new patients, but also retaining clients for wellness-based services post-discharge. But …

  • Can't Buy Loyalty: Why Patient Reviews Should be Your Number-One Marketing Priority Image

    articleFeb 19, 2019 | 5 min. read

    Can't Buy Loyalty: Why Patient Reviews Should be Your Number-One Marketing Priority

    I’ll let you in on a little secret: digital ads shouldn’t be the end all, be all of marketing your outpatient practice. Don’t get me wrong—digital ads are important. But when it comes to driving new patients through your front door, online reviews are your best friend. That’s because online reviews are essentially the modern equivalent to word-of-mouth, which many would argue is the most effective type of marketing. And as we mention in this post on …

  • FAQ: The Data-Driven Practice: 10 Stats to Track in Your Therapy Organization Image

    articleFeb 8, 2019 | 18 min. read

    FAQ: The Data-Driven Practice: 10 Stats to Track in Your Therapy Organization

    Earlier this week, WebPT President and Co-Founder Dr. Heidi Jannenga, PT, DT, ATC, teamed up with WebPT Vice President of Innovation and Product Management, Russell Olsen, to discuss the ten trackable metrics that can help you turbo-boost your practice past the competition. They tackled as many audience questions as they could during the post-webinar Q&A, but there just wasn’t enough time to get to all of them. So, we’ve compiled—and answered—the most frequently asked ones and posted …

  • Reactivate Now! How to Get Past Patients to Come Back Image

    articleJan 17, 2019 | 7 min. read

    Reactivate Now! How to Get Past Patients to Come Back

    Goodbyes shouldn’t be permanent—especially when it comes to discharging patients. In fact, should those patients ever need to return to therapy, your practice should be the go-to for all their PT needs. That’s why it’s crucial to integrate a patient reactivation plan into your overall healthcare marketing strategy. What is patient reactivation? But, first things first: what do we mean when we talk about patient reactivation—and why is it important? In a nutshell, patient reactivation refers to …

  • Founder Letter: 3 Ways to Become a Better PT, OT, or SLP in 2019 Image

    articleJan 8, 2019 | 11 min. read

    Founder Letter: 3 Ways to Become a Better PT, OT, or SLP in 2019

    It’s official; we’ve closed out 2018 and are stepping into a brand-new year. While I don’t recommend saving up those important intentions and resolutions for the kick-off of a new year, it does represent a potent time to release the things that no longer serve us—and embrace more of what does. In the past, I’ve used this occasion to put out some predictions for the year to come—and I’ve done that again here —but right now, I’d …

  • A Guide to UTMs: The Easiest Way to Accurately Track Your Practice’s Marketing Campaigns Image

    articleDec 24, 2018 | 9 min. read

    A Guide to UTMs: The Easiest Way to Accurately Track Your Practice’s Marketing Campaigns

    During a marketing roundtable at Ascend , I asked the table a quick question: “How do you know if one of your practice’s marketing campaigns is actually working?” I want you to ask yourself this question right now. Do you, for example, know if you’ve brought in any new patients because your practice actively posts on Facebook? If the answer is “no” or “I’m not sure,” then you probably aren’t using one of Google’s most powerful (not …

  • 5 Easy Steps to Create High-Quality Videos for Your Practice Image

    articleDec 21, 2018 | 8 min. read

    5 Easy Steps to Create High-Quality Videos for Your Practice

    As a videographer, I’ve witnessed the far-reaching effects videos can have when it comes to promoting businesses. However, due to cost constraints, many rehab therapists and practice owners feel that hiring a videographer is not within their marketing budget . Still, based on what we heard during the marketing open forum we held at the most recent Ascend conference , they are interested in creating their own videos—but are unsure how to produce high-quality, effective videos. The …

  • 4 Ways to Involve Your PT Staff in Clinic Marketing Image

    articleDec 18, 2018 | 9 min. read

    4 Ways to Involve Your PT Staff in Clinic Marketing

    Unless you have a complete monopoly (or run an incredibly niche-based practice), word-of-mouth efforts generally won’t keep your clinic’s doors open. Marketing is an essential part of running a healthy PT clinic, and while many clinics keep a dedicated marketing specialist on staff, smaller clinics might not have the budget to do so. Luckily, there are plenty of ways to leverage existing clinical staff to help with marketing efforts—and they’ll get the chance to flex their creative …

  • The PT Practice’s Guide to Google Ads Geo-Targeting Image

    articleDec 10, 2018 | 7 min. read

    The PT Practice’s Guide to Google Ads Geo-Targeting

    After creating your Google Ads strategy and continuously optimizing performance, your clinic has become a huge success! Naturally, you begin to think that opening a second location sounds like a bright idea. But, how will your Google Ads work cohesively across your multiple locations? Will you waste money competing for the same terms in the same area? The good news is that the size of your target advertising location is flexible. You can choose to target a …

  • The Physical Therapy Blogs You Should be Reading Image

    articleOct 24, 2018 | 10 min. read

    The Physical Therapy Blogs You Should be Reading

    Successful professionals make it a point to stay current with industry trends, and physical therapists are no exception. Whether you're passionate about career growth, clinical care, pain science, a niche like sports or pelvic floor therapy, or finding creative ways to use your degree, there's probably a PT blog out there for you. In this post, we've curated some of the best physical therapy blogs on the Internet. Some are written by PTs; others are managed by …

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