• Common Questions from our Physical Therapy Website Optimization Webinar Image

    articleOct 18, 2017 | 21 min. read

    Common Questions from our Physical Therapy Website Optimization Webinar

    On October 17, 2017, WebPT’s own Charlotte Bohnett and Shawn McKee hosted a webinar detailing how rehab therapy practices can make themselves findable—and, more importantly, discoverable—online. During the presentation, they covered everything from blogging and soliciting reviews to keywording and optimizing online profiles. It was a lot of juicy information—and we received a lot of juicy questions from our audience. We’ve compiled the most common ones—and their answers—in the FAQ below. Reviews Can I send patients a …

  • Founder Letter: Direct Access: Why PTs Are Doing it Wrong Image

    articleOct 4, 2017 | 7 min. read

    Founder Letter: Direct Access: Why PTs Are Doing it Wrong

    Over the years, I’ve heard a lot of excuses as to why PTs who don’t practice in states with unrestricted physical therapy direct access shouldn’t bother marketing to patients or even accepting direct access patients at all—excuses like: “We can't see patients without a referral.” “Our physicians send us plenty of patients.” “Our payers make us obtain referrals, anyway.” “I couldn’t possibly charge cash for my services.” And my personal favorite: “There’s no point in marketing to …

  • Give to Get: The How and Why of Patient Loyalty Programs Image

    articleSep 28, 2017 | 8 min. read

    Give to Get: The How and Why of Patient Loyalty Programs

    It’s common knowledge that acquiring new patients is significantly more expensive than keeping existing ones. How much more expensive? According to this Harvard Business Review article —which WebPT’s Kylie McKee cited here —“Depending on which study you believe, and what industry you’re in, acquiring a new customer is anywhere from five to 25 times more expensive than retaining an existing one.” Even if your numbers are on the low end of that range—and that seems unlikely for …

  • The Rehab Therapist’s Guide to Facebook Advertising Success Image

    articleSep 22, 2017 | 10 min. read

    The Rehab Therapist’s Guide to Facebook Advertising Success

    A couple of months ago, I explained steps for optimizing your Facebook page . Since then, you’ve (hopefully) steadily improved your page’s performance. You’ve created your page, completely filled out your profile, begun building your reviews, and started posting and engaging on a regular basis. Now, it’s time to take the next step: running Facebook Ads. Facebook Ads provide a cost-effective way for you to reach a super-targeted audience. It might sound complicated, but don't be intimidated. …

  • D’Oh! 3 Major Physical Therapy Marketing Fails Image

    articleSep 18, 2017 | 8 min. read

    D’Oh! 3 Major Physical Therapy Marketing Fails

    Homer Simpson introduced the catchphrase “d’oh!” on the long-running cartoon sitcom, The Simpsons, in 1989. It’s arguably one of the most recognizable catchphrases in American pop culture. So much so, in fact, that the Oxford Dictionary of English added the word in 2001. Defined as an informal exclamation “used to comment on a foolish or stupid action, especially one's own,” “d’oh” is the most fitting—and safe for work—reaction to committing a major fail. “D’oh” is even more …

  • The Healthcare Provider's Guide to HIPAA-Compliant Marketing Image

    articleSep 14, 2017 | 6 min. read

    The Healthcare Provider's Guide to HIPAA-Compliant Marketing

    In 1966, US Congress passed the Health Information Portability and Accountability ACT (HIPAA). And as we explained here , this “dense piece of legislation...has serious implications for virtually all medical professionals, including physical therapists, occupational therapists, and speech-language pathologists.” Specifically, all HIPAA-covered entities—and that includes providers, payers, and business associates—“must follow certain rules governing the way patient protected health information (PHI) is collected, shared, and used.” And consequences for HIPAA breaches can be severe. While you may …

  • PTs Heard 'Round the World: Celebrating World PT Day 2017 Image

    articleSep 8, 2017 | 4 min. read

    PTs Heard 'Round the World: Celebrating World PT Day 2017

      One day each year, the whole world comes together to celebrate physical therapy and its impact on patient health—and that day is today. So, happy World PT Day 2017. According to the World Confederation for Physical Therapy , World Physical Therapy Day “is an opportunity for physical therapists from all over the world to raise awareness about the crucial contribution the profession makes to keeping people well, mobile, and independent.” While every year focuses on “Movement …

  • Dialogue after Discharge: The Importance of Post-Treatment Follow-Up Image

    articleAug 23, 2017 | 6 min. read

    Dialogue after Discharge: The Importance of Post-Treatment Follow-Up

    Long-distance relationships are tough. Between juggling the hectic day-to-day and maintaining connections with all the other people in your life, it can be challenging to devote time to someone who resides outside your immediate geographic vicinity. Fortunately, as technology progresses, it’s helping bridge the gap between people and their faraway loved ones. Thanks to technological advances like text messaging, email, video chat, and social media, it’s easier than ever for those separated by land and sea to …

  • How to Get More New Patients Without Spending a Dime Image

    articleAug 18, 2017 | 6 min. read

    How to Get More New Patients Without Spending a Dime

    When you’re trying to get more of the stuff you need, sometimes all you have to do is ask . But shy of affecting a Dickensian persona and approaching referral sources with your hat in hand, you may not know what sort of strategy you should employ to get more patients into your clinic. The fact is, word-of-mouth advertising has been proven to boost marketing effectiveness by up to 54%. The message is clear: word-of-mouth is must …

  • 7 Fun Ideas for Your Next Patient Appreciation Event Image

    articleAug 15, 2017 | 7 min. read

    7 Fun Ideas for Your Next Patient Appreciation Event

    No matter how you spin it, your practice wouldn’t exist without your patients. Each time an individual returns to your care, he or she demonstrates appreciation for the service you provide. So, how do you demonstrate your appreciation for them? Some folks might shy away from the prospect of coordinating a big bash, but you don’t have to invest a whole lot of time—or a whole lot of money, for that matter—into organizing a patient appreciation event. …

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