downloadJul 30, 2019
How to Set Up a Google My Business Page for Your PT Clinic
When patients first embark on their healthcare journey, they generally start with the Internet, asking a search engine (usually Google) to find a provider who can help them manage their pain. And at that moment, patients don’t set the direction of their search: Google does. Google is the ultimate compass in a patient’s healthcare journey—but it doesn’t always point to the best provider on the block. For Google, true north leads to those websites that play by …
downloadJul 1, 2019
The Complete Guide to Creating a Physical Therapy Clinic Website
Clinic websites are now a cornerstone of modern marketing—and every rehab therapy clinic needs an established and easily navigated online presence. But building a website is easier said than done. Between all the jargon (Hosting? SEO? Domains?) and the opportunistic companies that gatekeep website creation services, the whole process can be confusing, stressful, and downright frustrating. So, if you want to learn how to create a fresh, new website for your PT clinic—no fuss, no muss, no …
articleJun 28, 2019 | 5 min. read
Cutting Out the Middleman: How to Market Your Practice Directly to Employers
Therapists have to fight for every dollar they earn, from finding new patients through referring physicians , to convincing patients to complete their entire plan of care (even in the face of some scary-looking copays). Clinics are already challenged to stay profitable amid falling reimbursements —and the dance with middlemen payers isn’t making things any easier. Whether they mean to or not, payers use some fancy footwork to get between you and your patients via high copays …
articleJun 27, 2019 | 6 min. read
Marketing for Retention: 6 Strategies to Keep Current Patients Coming Back
Recently, we’ve focused a lot of our content on marketing to acquire new patients, whether that's via physician referral or self-referral à la direct access . But, we'd be remiss not to talk about marketing to the patients who are currently in your care (i.e., retention marketing). After all, it's much more cost-effective to keep the patients you have than it is to continuously bring in new patients to keep your schedule full. And, as WebPT President …
articleJun 26, 2019 | 4 min. read
8 Reasons You Should Attend Ascend 2019
Great news! Ascend— the ultimate business summit for rehab therapists —is back. Last year, the fifth-annual event hit our hometown of Phoenix, Arizona, for two incredibly educational (and incredibly fun) days. This year—September 19–21, to be exact—Ascend is heading to the Land of 10,000 Lakes (that’s Minnesota, don’tcha know!) for another round of rehab therapy’s can’t-miss business conference. Seriously—you’ve gotta be there. Here’s why: 1.) You’ll earn CEUs. In addition to upping their business acumen, physical and …
articleJun 25, 2019 | 11 min. read
The Good, The Bad, and The Ugly: How to Respond to Every Kind of Patient Review
Thirty years ago, the term “reputation management” struck far less fear into clinic owners’ hearts. Online reviews didn’t exist, and belonging to the Better Business Bureau (BBB) was as good as gold from the public’s standpoint. But these days, people are quick to use the Internet as a way to share experiences—both positive and negative—about any business. From A/C services to zoos, you’ll almost certainly find reviews online. Nowadays, it’s best practice to respond to those reviews …
articleJun 24, 2019 | 7 min. read
10 Ways to Market Your Physical Therapy Clinic Offline
“Print’s not dead!” That’s the rallying cry of book publishers, newspaper editors, and anyone else who works in a paper-based medium. And while we don’t rely on print media the way we once did, the heart of these folks’ passion has merit: print is still a valuable way to deliver thoughts and ideas directly to consumers (including patients), and it’s still an effective marketing tool. In fact, there are lots of unique ways you can market to …
articleJun 21, 2019 | 8 min. read
5 Legal Pitfalls in PT Marketing (and How to Avoid Them)
Every company wants to find the perfect marketing strategy—and many are testing out new gambits each and every day to try to lock down their piece of the market. But sometimes new, untested marketing strategies can take a turn for the worse , and the organization can catch some flak. But in health care, bad marketing can do a lot more than give your brand a bad rap, because some strategies are not only totally out of …
articleJun 17, 2019 | 10 min. read
The Dos and Don'ts of Physical Therapy Websites
First impressions can make or break any budding relationship . And when it comes to the relationship between physical therapists and their patients, that first impression often happens online when a patient initially lands on a clinic’s website . For that reason, it’s crucial that physical therapy practices put their best foot forward online—and that means they need a killer homepage that not only looks good, but also converts website traffic into new appointments. With that in …
articleJun 14, 2019 | 5 min. read
Patient Marketing vs. Referral Marketing: Which One Matters More to PT Practices?
PT practices with limited marketing resources are eager to know where they should focus their efforts—and their dollars. Yet, as with so many other marketing-related questions, the answer to whether you should concentrate your energy on patient marketing or referral marketing isn’t cut and dried. That’s why, in this post, we’re exploring the factors practice owners should consider as they create their marketing plan—and budget. Spoiler alert: There’s good reason to dedicate resources to both building a …
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