• What Your Patients Want to Know About PT—But Are Too Afraid to Ask Image

    articleJul 27, 2017 | 7 min. read

    What Your Patients Want to Know About PT—But Are Too Afraid to Ask

    While some of your patients may come to your office having done their research about physical therapy care, others may be pretty clueless as to what you do—and how you do it. With that in mind, it’s important to have an arsenal of ready-to-share information to help your patients understand not only the basic facts on physical therapy, but also the specific details that make you the perfect provider. And the kicker is, you may have to …

  • The What, Why, and How of SEO for Rehab Therapists (Plus, 4 Easy Tips to Get You Started) Image

    articleJul 26, 2017 | 9 min. read

    The What, Why, and How of SEO for Rehab Therapists (Plus, 4 Easy Tips to Get You Started)

    Throughout my career in marketing, I’ve worked with many businesses, both small and large. I have found that the vast majority of the people in those companies have heard of SEO and know it is a way to drive more traffic to their websites. But, they are usually unable to explain what it is or how to implement it—and many wonder if it is truly necessary. “Google is getting smarter every day,” they think. “Do I even …

  • 6 Things I Wish Anyone Would Have Told Me About Being a PT Image

    articleJul 26, 2017 | 7 min. read

    6 Things I Wish Anyone Would Have Told Me About Being a PT

    I realized I wanted to be a physical therapist after experiencing—and rehabbing—a knee injury while playing collegiate basketball. But until I actually became a PT, I didn’t understand what it really meant to practice physical therapy. A physical therapist not only treats a patient’s injury; he or she treats the whole person. And if that PT is in private practice, he or she also is trying to run a business while staying on top of changing market …

  • 7 Lessons Learned from Opening a PT Private Practice Image

    articleJul 25, 2017 | 9 min. read

    7 Lessons Learned from Opening a PT Private Practice

    A little over a year ago, Kaci Monroe was punching the clock as a staff physical therapist in a small outpatient clinic in northwestern Montana. And while there were a lot of great things about the job—the location was incredible, the patients were awesome, and the practice was growing—Kaci couldn’t shake the feeling that she was destined for something more. “As a new graduate, getting my first job, I remember during the interview telling them someday my …

  • Four Ways to Reduce Patient No-Shows Image

    articleJul 23, 2017 | 7 min. read

    Four Ways to Reduce Patient No-Shows

    You—or your front office staff—may be incredibly organized, but that doesn’t mean your patients share your appreciation for schedules. While therapists define “cancellation” many different ways, there’s no gray area with no-shows . If a patient fails to appear for a scheduled appointment and fails to notify you, it’s a no-show. And these are all-around detrimental to your practice: your business is affected in terms of both time and money; you don’t get to do the job …

  • 7 Steps to Optimize Your Local Facebook Page for Organic and Paid Reach Image

    articleJul 21, 2017 | 7 min. read

    7 Steps to Optimize Your Local Facebook Page for Organic and Paid Reach

    Facebook is (mostly) fun and games—until you own a business, that is. Once you're a business owner, the fun really starts. There are now 2 billion monthly users on Facebook —more than any other social network. With Facebook having so many active monthly users, it’s a powerful tool to stay connected within your community. As a rehab therapy provider, you can use Facebook to bring in new patients as well as continue to build relationships with your …

  • How To Start An Outpatient Private Practice For Less Than $8,000 Image

    articleJul 19, 2017 | 5 min. read

    How To Start An Outpatient Private Practice For Less Than $8,000

    Our contributing blogger today is WebPT Member, Jack Sparacio, MSPT, COMT, CFMT . He is also the Owner and President of Sparacio Physical Therapy P.C. in New York. We're excited to have Jack sharing his expertise. Thanks, Jack! Starting a Clinic I know what you’re thinking. There is no way you can open an outpatient private practice for less than $8,000. But the truth is, you can. There are plenty of articles out there that will tell …

  • Common Questions from our State of Rehab Therapy Webinar Image

    articleJul 17, 2017 | 16 min. read

    Common Questions from our State of Rehab Therapy Webinar

    WebPT recently conducted an industry survey of thousands of rehab therapy professionals across a wide variety of settings, specialties, and geographic regions. Our goal: To capture an accurate snapshot of the demographics, trends, frustrations, and motivations that shape our businesses, our future outlook, and our potential for success in this environment of change. In last week’s webinar , WebPT President and Co-Founder Dr. Heidi Jannenga, PT, DPT, ATC/L, and WebPT CEO Nancy Ham shared the results of …

  • The State of Rehab Therapy Image

    downloadJul 14, 2017

    The State of Rehab Therapy

    Health care is not a static industry. It’s always changing, evolving, and progressing. No healthcare provider is immune to the effects of that change, but some—including physical, occupational, and speech therapists—have felt a greater impact than others. In an effort to assess the scope of that impact—and thus, better anticipate the future needs of the rehab therapy community—WebPT conducted an industry survey of therapy professionals across a wide variety of settings, specialties, and geographic regions. Our goal: …

  • Make the Wait Great: Strategies to Refresh Your Reception Area Image

    articleJul 14, 2017 | 8 min. read

    Make the Wait Great: Strategies to Refresh Your Reception Area

    The Supremes probably weren’t talking about rehab therapists in their 1966 hit, “You Can’t Hurry Love.” They were right about one thing, though: sometimes, “you just have to wait.” But if the wait is long, it’s easy to lose motivation. And for therapy patients, staying motivated is crucial to treatment success. Plus, to a society of multitaskers, sitting in reception can feel like a waste of valuable time. So, whether you’re revamping your medical waiting room design …

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