• 6 Common Questions and Misconceptions that Keep Patients from Getting PT First Image

    articleNov 3, 2017 | 5 min. read

    6 Common Questions and Misconceptions that Keep Patients from Getting PT First

    In the era of “fake news,” social media gossip, and Wikipedia articles that literally anyone can edit , knowing where to get the right information can be a challenge. So, it’s easy to understand why patients might have the wrong idea about physical therapy, especially when you consider the branding problem plaguing the PT profession. But, ignoring the haters—even the misinformed ones—isn’t an option. After all, misconceptions can quickly snowball, further damaging the physical therapy brand. And …

  • Putting the PT in Hospital: Direct Access in Acute Care Image

    articleNov 2, 2017 | 8 min. read

    Putting the PT in Hospital: Direct Access in Acute Care

    Physical therapy is a relatively new profession—although its origins can be traced back to Hippocrates in 460 BC . And it has quite the interesting history. In the US, many healthcare practitioners used physical therapy techniques to help patients during the polio epidemic of 1916. Then, according to this US Army Medical Department page and this slide deck by Aaron Keil, PT, DPT, OCS, it was World War I—which the US entered in 1917—that really propelled the …

  • Pop Goes the PT: Why Rehab Therapy is Crucial to Population Health Management Image

    articleOct 27, 2017 | 6 min. read

    Pop Goes the PT: Why Rehab Therapy is Crucial to Population Health Management

    Breaking: The United States is among the top 10 most unhealthy countries in the world. Okay, that probably doesn’t come as a shock, but it’s not all doom and gloom. In fact, research shows that Americans are increasing their overall physical activity and nixing unhealthy habits like tobacco use . These notable changes likely contribute to another positive trend: for the first time in decades, the rate of obesity in the United States is holding steady— and …

  • Regulatory Roundup: 6 Challenges Confronting Rehab Therapists in 2018 Image

    webinarOct 25, 2017

    Regulatory Roundup: 6 Challenges Confronting Rehab Therapists in 2018

    Back in the lawless days of the wild, wild west, people made up their own rules: agreements were made with handshakes and disputes were settled with barroom brawls. My, how times have changed. Nowadays, there are so many rules, it’s tough to keep ’em all straight. But, that’s not necessarily a bad thing—especially if you know the rules and how they affect your practice. If you get a handle on those things, then we reckon you’ll get …

  • Therapy Heroes, Assemble! How to Fight the Top 3 Threats Facing PTs, OTs, and SLPs Image

    articleOct 25, 2017 | 7 min. read

    Therapy Heroes, Assemble! How to Fight the Top 3 Threats Facing PTs, OTs, and SLPs

    Earlier this year, WebPT conducted a survey to gain a better understanding of the state of the rehab therapy industry—and we were thrilled to receive more than 5,200 complete responses from rehab therapy professionals across the country. With this type of large-scale data collection and analysis, we’ve been able to produce a comprehensive snapshot of the rehab therapy industry’s demographics, trends, frustrations, and motivations, all of which shape the industry’s future outlook and potential for success in …

  • PT in the House: 6 Benefits of Running a Home-Visit Therapy Practice Image

    articleOct 20, 2017 | 7 min. read

    PT in the House: 6 Benefits of Running a Home-Visit Therapy Practice

    What if I told you there’s a physical therapy practice model that requires minimal investment, has a low operating cost, and is practically burnout-proof? What if I added that this model provides a steady flow of new clients and is well poised to meet the rehab needs of the Baby Boomer generation? It would almost be too good to be true, right? Well, this model exists, and since 2009, my partners and I have enjoyed all of …

  • Common Questions from our Physical Therapy Website Optimization Webinar Image

    articleOct 18, 2017 | 21 min. read

    Common Questions from our Physical Therapy Website Optimization Webinar

    On October 17, 2017, WebPT’s own Charlotte Bohnett and Shawn McKee hosted a webinar detailing how rehab therapy practices can make themselves findable—and, more importantly, discoverable—online. During the presentation, they covered everything from blogging and soliciting reviews to keywording and optimizing online profiles. It was a lot of juicy information—and we received a lot of juicy questions from our audience. We’ve compiled the most common ones—and their answers—in the FAQ below. Reviews Can I send patients a …

  • 7 Tips for Per Diem PTs Image

    articleOct 13, 2017 | 11 min. read

    7 Tips for Per Diem PTs

    I always assumed I’d work a full-time job until the day I retired. I had never even heard of per diem employment, much less considered it as an option for myself. Then, three years into physical therapy practice, I found myself at a crossroads. I had been working two part-time jobs at small outpatient orthopedic clinics, feeling a bit overwhelmed by both, and longing to get back to a hospital environment . A former classmate of mine …

  • Think Big, Think Differently: 6 Bits of Inspiration from Ascend 2017 Image

    articleOct 5, 2017 | 11 min. read

    Think Big, Think Differently: 6 Bits of Inspiration from Ascend 2017

    The overarching theme of Ascend 2017 —the fourth-annual installment of rehab therapy’s premier business summit—was, quite simply, “Think big.” But, based on what we learned from our esteemed group of speakers over the course of two inspiration-filled days in Washington, DC, a more accurate tagline for this year’s conference might have been, “Think differently.” After all, in a field as complex as health care, grand aspirations are not enough. To solve the problems plaguing this industry, we …

  • Founder Letter: Direct Access: Why PTs Are Doing it Wrong Image

    articleOct 4, 2017 | 7 min. read

    Founder Letter: Direct Access: Why PTs Are Doing it Wrong

    Over the years, I’ve heard a lot of excuses as to why PTs who don’t practice in states with unrestricted physical therapy direct access shouldn’t bother marketing to patients or even accepting direct access patients at all—excuses like: “We can't see patients without a referral.” “Our physicians send us plenty of patients.” “Our payers make us obtain referrals, anyway.” “I couldn’t possibly charge cash for my services.” And my personal favorite: “There’s no point in marketing to …

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