On March 11, 2020, the World Health Organization declared the outbreak of the COVID-19 coronavirus a major pandemic. In an unprecedented turn of events, people across the globe are now struggling to not only protect themselves and their families, but also keep their businesses afloat and care for their communities.
In the wake of social distancing orders, shelter in place decrees, and, in some cases, mandated business closures, many rehab therapy providers are turning to telehealth and other remote care options to help support patient care continuity—and keep their practices afloat. But while Medicare—along with some commercial insurance carriers—have introduced new options to help make that a reality, navigating the world of telehealth and e-visits can be overwhelming for PTs, OTs, and SLPs.
New patient volume is incredibly important for rehab therapy practices. After all, you’ve likely spent quite a bit of effort marketing directly to patients or referral sources to ensure those patients who could benefit from your services actually do.
On the evening of Friday, March 27, President Trump signed into law the Coronavirus Aid, Relief, and Economic Security (CARES) Act—a $2.2 trillion dollar spending bill providing much-needed financial support for businesses and individuals affected by the COVID-19 crisis.
These are unprecedented times—and the rapidly changing healthcare landscape is leaving many rehab therapists feeling lost, adrift, and concerned about their future. That’s why earlier this week, our in-house experts, Dr. Heidi Jannenga, PT, DPT, ATC, WebPT Chief Clinical Officer and Co-Founder, John Wallace, PT, MS, WebPT Chief Business Development Officer of Revenue Cycle Management, and Veda Collmer, WebPT
In this Q&A, Jaclyn Fulop, MSPT, the owner of Exchange Physical Therapy Group, explains how her practice responded to the COVID-19 pandemic by implementing a telehealth model. Interested in adopting telehealth in your own organization? Be sure to review this comprehensive blog post on leveraging and billing for telehealth in rehab therapy, this FAQ on Medicare’s new e-visit opportunities for rehab therapists, and this free webinar on telehealth and business continuity in the rehab industry. And to keep following what the team at Exchange PT is up to, be sure to check ’em out on Instagram.
Founder Letter: Emergency Preparedness and Business Continuity for Rehab Therapists During the COVID-19 Pandemic
First of all, I want you all to know that you, your families, your teams, and your patients are in my thoughts as the situation with COVID-19 continues to evolve. In no uncertain terms, we are in this—and whatever is to come—together.
There’s no way around it: the current public health situation has reached mission-critical status, and keeping patients safe and healthy is of the utmost importance for any healthcare provider. In the face of this unprecedented crisis, many rehab therapists are wondering how to not only continue serving their patients, but also keep their practices operational and their businesses viable.
For many of us, the past couple of weeks have been surreal—almost dystopian. We have gone from living our lives as normal—observing the freedoms and routines most of us take for granted—to considering every potential action and activity through a new, exceptionally cautious lens.
As consolidation continues to increase, more and more independent PT practices are being swallowed up by national chains and corporations. Now, depending on your business goals, you may be chomping at the bit for an offer (in which case you should check out this post about exit metrics).