• PT in the House: 6 Benefits of Running a Home-Visit Therapy Practice Image

    articleOct 20, 2017 | 7 min. read

    PT in the House: 6 Benefits of Running a Home-Visit Therapy Practice

    What if I told you there’s a physical therapy practice model that requires minimal investment, has a low operating cost, and is practically burnout-proof? What if I added that this model provides a steady flow of new clients and is well poised to meet the rehab needs of the Baby Boomer generation? It would almost be too good to be true, right? Well, this model exists, and since 2009, my partners and I have enjoyed all of …

  • Common Questions from our Physical Therapy Website Optimization Webinar Image

    articleOct 18, 2017 | 21 min. read

    Common Questions from our Physical Therapy Website Optimization Webinar

    On October 17, 2017, WebPT’s own Charlotte Bohnett and Shawn McKee hosted a webinar detailing how rehab therapy practices can make themselves findable—and, more importantly, discoverable—online. During the presentation, they covered everything from blogging and soliciting reviews to keywording and optimizing online profiles. It was a lot of juicy information—and we received a lot of juicy questions from our audience. We’ve compiled the most common ones—and their answers—in the FAQ below. Reviews Can I send patients a …

  • AMRPA 2017 Educational Conference & Expo Image

    event

    AMRPA 2017 Educational Conference & Expo

    Oct 23, 2017 - Oct 25, 2017

    Swissôtel Chicago
    Chicago, IL

    WebPT is taking on the Windy City this October for AMPRA 2017, and we can’t wait to tell you about all the awesome innovations we’re working on. So, grab a slice of deep dish and head over to booth #15 to meet our friendly crew. We’ll see you there!

  • 7 Tips for Per Diem PTs Image

    articleOct 13, 2017 | 10 min. read

    7 Tips for Per Diem PTs

    I always assumed I’d work a full-time job until the day I retired. I had never even heard of per diem employment, much less considered it as an option for myself. Then, three years into physical therapy practice, I found myself at a crossroads. I had been working two part-time jobs at small outpatient orthopedic clinics, feeling a bit overwhelmed by both, and longing to get back to a hospital environment . A former classmate of mine …

  • Think Big, Think Differently: 6 Bits of Inspiration from Ascend 2017 Image

    articleOct 5, 2017 | 11 min. read

    Think Big, Think Differently: 6 Bits of Inspiration from Ascend 2017

    The overarching theme of Ascend 2017 —the fourth-annual installment of rehab therapy’s premier business summit—was, quite simply, “Think big.” But, based on what we learned from our esteemed group of speakers over the course of two inspiration-filled days in Washington, DC, a more accurate tagline for this year’s conference might have been, “Think differently.” After all, in a field as complex as health care, grand aspirations are not enough. To solve the problems plaguing this industry, we …

  • Founder Letter: Direct Access: Why PTs Are Doing it Wrong Image

    articleOct 4, 2017 | 7 min. read

    Founder Letter: Direct Access: Why PTs Are Doing it Wrong

    Over the years, I’ve heard a lot of excuses as to why PTs who don’t practice in states with unrestricted physical therapy direct access shouldn’t bother marketing to patients or even accepting direct access patients at all—excuses like: “We can't see patients without a referral.” “Our physicians send us plenty of patients.” “Our payers make us obtain referrals, anyway.” “I couldn’t possibly charge cash for my services.” And my personal favorite: “There’s no point in marketing to …

  • How to Qualify for the ADA Tax Credit Image

    articleOct 2, 2017 | 4 min. read

    How to Qualify for the ADA Tax Credit

    While you’re no doubt laser-focused on providing quality care to your patients, you may occasionally overlook some administrative tasks. You’re busy; it happens. I’m not trying to add one more thing to the list of worries that keep you tossing and turning at night; but, I do want to make you aware of a benefit you may be entitled to—but missing out on. I’m talking about the ADA tax credit of up to $5,000, which helps practices …

  • 3 Reasons Travel PTs Absolutely Must Use Multiple Recruiters Image

    articleSep 29, 2017 | 5 min. read

    3 Reasons Travel PTs Absolutely Must Use Multiple Recruiters

    If you’re a travel physical therapist looking to build the travel career of your dreams , then listen up, because I’m about to lend you one of the best pieces of advice you’ll ever get: work with multiple recruiters at all times. It may seem simple, but trust me—it’ll pay big dividends. In this post, I’ll dive into the finer details of working with multiple recruiters and explain why it is so essential for success as a …

  • 7 Direct Access Myths Debunked Image

    articleSep 27, 2017 | 11 min. read

    7 Direct Access Myths Debunked

    The fight for direct access to physical therapy has been raging for a while—we’re talking several decades—and as with any long-standing controversy, rumors abound. So, in the interest of removing some grist from the gossip mill, let’s tackle a handful of the biggest direct access myths out there: Myth #1: Direct access only applies to private outpatient physical therapy practices. Truth: One of the most pervasive myths in the therapy industry is that direct access only benefits …

  • The Rehab Therapist’s Guide to Facebook Advertising Success Image

    articleSep 22, 2017 | 10 min. read

    The Rehab Therapist’s Guide to Facebook Advertising Success

    A couple of months ago, I explained steps for optimizing your Facebook page . Since then, you’ve (hopefully) steadily improved your page’s performance. You’ve created your page, completely filled out your profile, begun building your reviews, and started posting and engaging on a regular basis. Now, it’s time to take the next step: running Facebook Ads. Facebook Ads provide a cost-effective way for you to reach a super-targeted audience. It might sound complicated, but don't be intimidated. …

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