• The Psychology of the Cash-Pay Patient Image

    articleAug 16, 2017 | 8 min. read

    The Psychology of the Cash-Pay Patient

    For the past few years, I’ve been selecting healthcare providers based on the quality of care I believe I’ll receive—whether or not they accept my insurance. And more often than not, the providers I choose are out-of-network or cash-based providers , which means I happily hand over my credit card to pay the full cost of my care at the point-of-service. Now, in some cases, the provider has handed me a superbill to submit to my insurance …

  • From Rx to UX: How Cloud-Based EMR Platforms Improve Patient Satisfaction Image

    articleAug 11, 2017 | 6 min. read

    From Rx to UX: How Cloud-Based EMR Platforms Improve Patient Satisfaction

    Years ago—maybe even decades now—patient satisfaction in health care was simply icing on the cake. Today, it’s the icing, the cake, and the serving platter. In fact, keeping your patients satisfied is the only way to ensure you receive payment in this new pay-for-performance era—not to mention, it’s the absolute best way to improve word-of-mouth referrals and boost your practice’s presence online . In other words, patient satisfaction is pretty darn important, and if you’re using a …

  • Hole in the Hull: Can One Bad Review Sink Your Practice's Reputation? Image

    articleAug 7, 2017 | 5 min. read

    Hole in the Hull: Can One Bad Review Sink Your Practice's Reputation?

    Let’s face it: little problems, when left ignored, can quickly turn into really, really big problems. Anyone who’s dealt with a leaky set of pipes can attest to that. These little leaks start off innocuous enough—an occasional drip is nothing a well-placed bucket can’t solve. However, if you fail to address the underlying issue, you could find yourself in a lot of hot water—literally. Much like leaks in your plumbing, negative reviews of your rehab therapy practice …

  • What Do Your Patients Really Want? Image

    articleAug 4, 2017 | 6 min. read

    What Do Your Patients Really Want?

    People are complicated. Physiologically and psychologically, we are extremely complicated beings. When I take my dog to the veterinarian, my dog doesn't care if she's the best vet in town or if that’s the kind of care all the other dogs are getting. My dog merely wants to feel better. It's easy to deliver quality care to a dog. As therapists, we have a more difficult problem. Our dilemma, which is what makes health care so interesting, …

  • Real Talk: The Downside of Providing Wellness Services in Rehab Therapy Image

    articleJul 31, 2017 | 9 min. read

    Real Talk: The Downside of Providing Wellness Services in Rehab Therapy

    I’ll never forget my first car. I was 17, and I’d spent months saving up funds from my summer job. On the day of the big purchase, my mom insisted on accompanying me. I realize now that she had a hidden motive—props to my mom for her acting skills. I’d had my heart set on a sporty, black convertible with a manual transmission and more horsepower than I could handle. In fact, I was so set on …

  • They’re Just Not that Into You: Why Patients Churn (and How to Stop Them) Image

    articleJul 28, 2017 | 7 min. read

    They’re Just Not that Into You: Why Patients Churn (and How to Stop Them)

    I don’t know about you, but I have a hard time with endings—even the end of a good book can leave me feeling melancholy for a few days while I process the fact that my newfound friends are continuing to live their fictional lives without me. While you may not experience pangs of loss over a well-developed character, I’d lay a wager that you feel the pain when a patient bails on you before his or her …

  • Cashing In on Private Pay: The PT's Guide to Going Out-of-Network Image

    webinarJul 27, 2017

    Cashing In on Private Pay: The PT's Guide to Going Out-of-Network

    For many rehab therapists, submitting a claim to a third-party payer feels a lot like pulling the lever on a slot machine. You never know for sure what you’re gonna get—and most of the time, it’s less than you’d hoped for. With seemingly ever-increasing regulations—and constantly shrinking reimbursements—it’s no wonder so many PTs, OTs, and SLPs feel like the financial odds are stacked against them. As a result, more and more rehab therapy providers are trying their …

  • What Your Patients Want to Know About PT—But Are Too Afraid to Ask Image

    articleJul 27, 2017 | 7 min. read

    What Your Patients Want to Know About PT—But Are Too Afraid to Ask

    While some of your patients may come to your office having done their research about physical therapy care, others may be pretty clueless as to what you do—and how you do it. With that in mind, it’s important to have an arsenal of ready-to-share information to help your patients understand not only the basic facts on physical therapy, but also the specific details that make you the perfect provider. And the kicker is, you may have to …

  • The What, Why, and How of SEO for Rehab Therapists (Plus, 4 Easy Tips to Get You Started) Image

    articleJul 26, 2017 | 9 min. read

    The What, Why, and How of SEO for Rehab Therapists (Plus, 4 Easy Tips to Get You Started)

    Throughout my career in marketing, I’ve worked with many businesses, both small and large. I have found that the vast majority of the people in those companies have heard of SEO and know it is a way to drive more traffic to their websites. But, they are usually unable to explain what it is or how to implement it—and many wonder if it is truly necessary. “Google is getting smarter every day,” they think. “Do I even …

  • 7 Steps to Optimize Your Local Facebook Page for Organic and Paid Reach Image

    articleJul 21, 2017 | 7 min. read

    7 Steps to Optimize Your Local Facebook Page for Organic and Paid Reach

    Facebook is (mostly) fun and games—until you own a business, that is. Once you're a business owner, the fun really starts. There are now 2 billion monthly users on Facebook —more than any other social network. With Facebook having so many active monthly users, it’s a powerful tool to stay connected within your community. As a rehab therapy provider, you can use Facebook to bring in new patients as well as continue to build relationships with your …

Pages

Achieve greatness in practice with the ultimate EMR for PTs, OTs, and SLPs.