• What’s in a WebPT Membership? Image

    articleMar 29, 2019 | 9 min. read

    What’s in a WebPT Membership?

    A WebPT Membership is pretty darn fantastic—just ask this PT clinic or this PT and OT pediatric practice . Because even with a basic membership, you score a whole host of truly web-based, therapy-specific tools and resources that are anything but basic. In fact, they’ll help you be better in business. Here’s just a handful: Secure, efficient, and defensible digital documentation Expert training and life-long, (free!) email support, chat support, and US-based telephone support Built-in outcome measurement …

  • 7 Invisible Reasons Patients Aren't Choosing Your PT Practice Image

    articleMar 28, 2019 | 7 min. read

    7 Invisible Reasons Patients Aren't Choosing Your PT Practice

    Nowadays, people are overwhelmed by choice —whether they’re deciding which kind of yogurt to buy (have you seen how massive the yogurt section is now?) or choosing a movement-based healthcare provider to help ease their aches and pains. With so many options, patients have the freedom to be extra choosy—which means the smallest misstep can lead a prospect to leave you high and dry in favor of your competitor. The worst part: you won’t always know why …

  • The Most Common Physical Therapy Abbreviations Image

    articleMar 27, 2019 | 7 min. read

    The Most Common Physical Therapy Abbreviations

    Physical therapy abbreviations are frequently used by PTs and PTAs to denote various movements, devices, viewpoints, anatomical landmarks, surgical procedures, and even professional certifications. There are many different abbreviations floating around out there, and we felt it made sense to create a comprehensive guide to PT shorthand. This article is divided into two sections: clinical terminology and professional terminology. We’ll start with the abbreviations that are generally used in clinical practice and documentation. Then, we’ll move on …

  • [Quiz] Is Your PT Clinic Marketing to the Right Patients? Image

    articleMar 25, 2019 | 1 min. read

    [Quiz] Is Your PT Clinic Marketing to the Right Patients?

    We’ve been talking about the importance of marketing directly to patients for a while now. After all, patient-consumers are taking an even more active role in their healthcare decisions . But even PT clinics that do market their practices to patients often do so without having a strategy in place. And that’s concerning, because if you’re not thinking strategically about how you’re spending your marketing dollars—not to mention your time—then you’re probably not going to see the …

  • 6 Keys to Branding Your PT Clinic Image

    articleMar 22, 2019 | 7 min. read

    6 Keys to Branding Your PT Clinic

    If you want to build a successful physical therapy clinic , there are a few non-negotiables you’ll want to keep in mind, and one of those is building a solid brand. In order to brand a PT clinic, you’ll need to know who you’re serving, why you’re serving them, what you’ll provide, and how you’ll generate income in the process. Of course, there are tons of additional—and equally important—considerations, including your company’s legal structure, payer mix , …

  • The PT's Guide to Building Better Referral Relationships Image

    articleMar 20, 2019 | 9 min. read

    The PT's Guide to Building Better Referral Relationships

    We’re big fans of patient-centered marketing —especially now that all 50 states have direct access laws that allow PTs to, at minimum, evaluate patients without a referral. But that doesn’t mean you should rely entirely on word-of-mouth to bring in new clients. After all, many states have limited direct access laws that prevent PTs from having full control over their patients’ medical journey—and many payers still require some degree of physician involvement in therapy care plans. So, …

  • 10 Emails You Should be Sending Your Patients Image

    articleMar 19, 2019 | 5 min. read

    10 Emails You Should be Sending Your Patients

    Call me old fashioned, but writing thoughtful, handwritten letters is a lost art. There’s nothing like sitting down and putting pen to paper to make one feel like a character in a Jane Austen novel. That said, while sending out handwritten notes is a great way to make recipients feel special, the fast and furious pace of modern life leaves little room to wax poetic for every communication—even when those communications are going to your patients. Fortunately, …

  • 3 Emerging Trends in OT Telehealth and Technology Image

    articleMar 15, 2019 | 10 min. read

    3 Emerging Trends in OT Telehealth and Technology

    If you’ve been to Ascend —or any business-related rehab therapy event—you’ve certainly heard this common complaint: “There are so many patients who would benefit from OT, PT, and SLP—but they aren't making it into our clinics.” To make matters worse, we therapy professionals aren't very good at retaining the patients who do come to see us. And, of the few patients who complete an entire course of therapy, many don’t comply with their home exercise programs (HEPs) …

  • The Golden Rules of Running a PT Clinic Blog Image

    articleMar 14, 2019 | 7 min. read

    The Golden Rules of Running a PT Clinic Blog

    If you’ve ever wondered whether blogging is a worthwhile use of your time as a PT clinic owner, the answer is almost certainly “yes.” After all, creating a blog for your PT clinic has countless benefits. In addition to providing valuable information to your current, past, and future patients, a blog helps keep your website fresh and relevant —as opposed to looking like nothing more than a digital brochure for your clinic. Furthermore, blogging allows you to …

  • When Patients Can't Pay: The How and Why of Financing Programs Image

    articleMar 13, 2019 | 5 min. read

    When Patients Can't Pay: The How and Why of Financing Programs

    Most patients— especially those with whom your practice has a good rapport —want to pay their bills. Unfortunately, with the rise of high-deductible healthcare plans , patients are now responsible for a larger portion of their healthcare bills (in addition to insurance plan premiums). As a result, many well-intentioned people are simply unable to cover the cost of the care they need. This problem is exacerbated for specialities like rehab therapy, because patients typically need to attend …

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