• Claim Time: How Many Units Per Visit Should a PT Bill? Image

    articleJul 10, 2019 | 4 min. read

    Claim Time: How Many Units Per Visit Should a PT Bill?

    As the old Rolling Stones tune goes, “Time is on my side.” For rehab therapists who bill correctly, that’s certainly true in many cases. But, as with most things RCM-related, billing correctly can be easier said than done—especially if you don’t have a team of dedicated billing experts . Between confusing payer rules and coding conundrums, it’s sometimes hard to know if you’re on the right track. But, knowing where the rest of the pack is can …

  • News Flash: Updated Guidance on 59 and X Modifier Use Image

    articleJul 8, 2019 | 2 min. read

    News Flash: Updated Guidance on 59 and X Modifier Use

    Earlier this year, the Centers for Medicare & Medicaid Services (CMS) announced a change to the way the agency will process modifier 59 and the X modifiers on provider claims. Previously, it would only unbundle NCCI edit pairs if providers submitted the appropriate modifier on the column two code . However, as this resource explains , there were times when it seemed less awkward for billers to affix the modifier to the column one code (usually, “when …

  • The Pros and Cons of In-Network Payer Relationships Image

    articleJul 3, 2019 | 5 min. read

    The Pros and Cons of In-Network Payer Relationships

    It’s hard to identify when you’re trapped in an unhealthy relationship—even if that relationship is just a professional business arrangement. Yes, it’s possible that your in-network payer relationships are verging on unhealthy, especially if payers constantly grind your gears, and you’re hesitant to renew your contracts with them. The good news is that you have no obligation to remain in-network with every payer—and, in some cases, it may be better to ditch the in-network relationships altogether. That …

  • Founder Letter: Bill to Thrill: 10 RCM Tweaks to Improve the Patient Experience in Your Practice Image

    articleJul 2, 2019 | 9 min. read

    Founder Letter: Bill to Thrill: 10 RCM Tweaks to Improve the Patient Experience in Your Practice

    I don’t want to beat around the bush: health care—physical, occupational, and speech therapy included—is expensive. But the true cost of skyrocketing healthcare spending goes beyond out-of-pocket deductibles , because patients are allowing their health to take a backseat to other expenses. Last month, I stressed the importance of winning patients for life by marketing to them throughout the entire customer lifecycle. And I don’t want to undermine the value of keeping patients engaged throughout the entire …

  • 5 Essential Billing Benchmarks for Your PT Practice Image

    articleJul 1, 2019 | 7 min. read

    5 Essential Billing Benchmarks for Your PT Practice

    You set goals—and track outcomes data —for your patients, right? And you tweak plans of care as you go to ensure patients are moving in the right direction, optimizing your approach to bring them closer to the results they want. Otherwise, you’d be treating blind, hoping that your patients were progressing, but not really knowing for sure. The same holds true for your practice’s billing health. If you're not benchmarking , setting goals, and monitoring your practice’s …

  • Cutting Out the Middleman: How to Market Your Practice Directly to Employers Image

    articleJun 28, 2019 | 5 min. read

    Cutting Out the Middleman: How to Market Your Practice Directly to Employers

    Therapists have to fight for every dollar they earn, from finding new patients through referring physicians , to convincing patients to complete their entire plan of care (even in the face of some scary-looking copays). Clinics are already challenged to stay profitable amid falling reimbursements —and the dance with middlemen payers isn’t making things any easier. Whether they mean to or not, payers use some fancy footwork to get between you and your patients via high copays …

  • Marketing for Retention: 6 Strategies to Keep Current Patients Coming Back Image

    articleJun 27, 2019 | 6 min. read

    Marketing for Retention: 6 Strategies to Keep Current Patients Coming Back

    Recently, we’ve focused a lot of our content on marketing to acquire new patients, whether that's via physician referral or self-referral à la direct access . But, we'd be remiss not to talk about marketing to the patients who are currently in your care (i.e., retention marketing). After all, it's much more cost-effective to keep the patients you have than it is to continuously bring in new patients to keep your schedule full. And, as WebPT President …

  • 8 Reasons You Should Attend Ascend 2019 Image

    articleJun 26, 2019 | 4 min. read

    8 Reasons You Should Attend Ascend 2019

    Great news! Ascend— the ultimate business summit for rehab therapists —is back. Last year, the fifth-annual event hit our hometown of Phoenix, Arizona, for two incredibly educational (and incredibly fun) days. This year—September 19–21, to be exact—Ascend is heading to the Land of 10,000 Lakes (that’s Minnesota, don’tcha know!) for another round of rehab therapy’s can’t-miss business conference. Seriously—you’ve gotta be there. Here’s why: 1.) You’ll earn CEUs. In addition to upping their business acumen, physical and …

  • The Good, The Bad, and The Ugly: How to Respond to Every Kind of Patient Review Image

    articleJun 25, 2019 | 11 min. read

    The Good, The Bad, and The Ugly: How to Respond to Every Kind of Patient Review

    Thirty years ago, the term “reputation management” struck far less fear into clinic owners’ hearts. Online reviews didn’t exist, and belonging to the Better Business Bureau (BBB) was as good as gold from the public’s standpoint. But these days, people are quick to use the Internet as a way to share experiences—both positive and negative—about any business. From A/C services to zoos, you’ll almost certainly find reviews online. Nowadays, it’s best practice to respond to those reviews …

  • 10 Ways to Market Your Physical Therapy Clinic Offline Image

    articleJun 24, 2019 | 7 min. read

    10 Ways to Market Your Physical Therapy Clinic Offline

    “Print’s not dead!” That’s the rallying cry of book publishers, newspaper editors, and anyone else who works in a paper-based medium. And while we don’t rely on print media the way we once did, the heart of these folks’ passion has merit: print is still a valuable way to deliver thoughts and ideas directly to consumers (including patients), and it’s still an effective marketing tool. In fact, there are lots of unique ways you can market to …

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