• Cut the Cap: The Case for Eliminating Limits on Rehab Therapy Services Image

    articleOct 10, 2017 | 6 min. read

    Cut the Cap: The Case for Eliminating Limits on Rehab Therapy Services

    Let’s take a little trip to the past: the year was 1997. “Titanic” was smashing box office records as moviegoers flocked to theaters for their third or fourth viewing; “Wannabe” by Spice Girls was hitting the airwaves on every Top 40 station; and large-scale healthcare reform was barely stepping into the legislative limelight. To hamper exorbitant healthcare spending, the Clinton administration signed the Balanced Budget Act into law and thus, introduced the Medicare therapy cap . Fast …

  • Think Big, Think Differently: 6 Bits of Inspiration from Ascend 2017 Image

    articleOct 5, 2017 | 11 min. read

    Think Big, Think Differently: 6 Bits of Inspiration from Ascend 2017

    The overarching theme of Ascend 2017 —the fourth-annual installment of rehab therapy’s premier business summit—was, quite simply, “Think big.” But, based on what we learned from our esteemed group of speakers over the course of two inspiration-filled days in Washington, DC, a more accurate tagline for this year’s conference might have been, “Think differently.” After all, in a field as complex as health care, grand aspirations are not enough. To solve the problems plaguing this industry, we …

  • Maintenance, Medicare, and Medical Necessity: Unpacking the Jimmo Update Image

    articleOct 5, 2017 | 5 min. read

    Maintenance, Medicare, and Medical Necessity: Unpacking the Jimmo Update

    Hey, have you heard the good news? CMS has completed all required action items laid out in the Jimmo v. Sebelius settlement. If you’re scratching your head and wondering why that matters, here’s the rundown: a few years ago, a group of Medicare providers alleged that CMS contractors made determinations on claims for skilled care based on an inappropriate “Improvement Standard.” These providers took CMS to court, and the court determined that CMS needed to clarify and …

  • Founder Letter: Direct Access: Why PTs Are Doing it Wrong Image

    articleOct 4, 2017 | 7 min. read

    Founder Letter: Direct Access: Why PTs Are Doing it Wrong

    Over the years, I’ve heard a lot of excuses as to why PTs who don’t practice in states with unrestricted physical therapy direct access shouldn’t bother marketing to patients or even accepting direct access patients at all—excuses like: “We can't see patients without a referral.” “Our physicians send us plenty of patients.” “Our payers make us obtain referrals, anyway.” “I couldn’t possibly charge cash for my services.” And my personal favorite: “There’s no point in marketing to …

  • Happy National PT Month 2017! Image

    articleOct 2, 2017 | 3 min. read

    Happy National PT Month 2017!

    When you think about October, you likely think of kids leaping into piles of crunchy, dried leaves, a freshly carved jack-o-lantern on your front porch, and maybe a spooky meme or two . But at WebPT, we’re thinking about physical therapists. (To be fair, PTs are pretty much always on our minds.) That’s because the APTA has dubbed October  National Physical Therapy Month , and we think it’s the perfect reason to celebrate professionals who are dedicated …

  • How to Qualify for the ADA Tax Credit Image

    articleOct 2, 2017 | 4 min. read

    How to Qualify for the ADA Tax Credit

    While you’re no doubt laser-focused on providing quality care to your patients, you may occasionally overlook some administrative tasks. You’re busy; it happens. I’m not trying to add one more thing to the list of worries that keep you tossing and turning at night; but, I do want to make you aware of a benefit you may be entitled to—but missing out on. I’m talking about the ADA tax credit of up to $5,000, which helps practices …

  • 3 Reasons Travel PTs Absolutely Must Use Multiple Recruiters Image

    articleSep 29, 2017 | 5 min. read

    3 Reasons Travel PTs Absolutely Must Use Multiple Recruiters

    If you’re a travel physical therapist looking to build the travel career of your dreams , then listen up, because I’m about to lend you one of the best pieces of advice you’ll ever get: work with multiple recruiters at all times. It may seem simple, but trust me—it’ll pay big dividends. In this post, I’ll dive into the finer details of working with multiple recruiters and explain why it is so essential for success as a …

  • Give to Get: The How and Why of Patient Loyalty Programs Image

    articleSep 28, 2017 | 8 min. read

    Give to Get: The How and Why of Patient Loyalty Programs

    It’s common knowledge that acquiring new patients is significantly more expensive than keeping existing ones. How much more expensive? According to this Harvard Business Review article —which WebPT’s Kylie McKee cited here —“Depending on which study you believe, and what industry you’re in, acquiring a new customer is anywhere from five to 25 times more expensive than retaining an existing one.” Even if your numbers are on the low end of that range—and that seems unlikely for …

  • 7 Direct Access Myths Debunked Image

    articleSep 27, 2017 | 11 min. read

    7 Direct Access Myths Debunked

    The fight for direct access to physical therapy has been raging for a while—we’re talking several decades—and as with any long-standing controversy, rumors abound. So, in the interest of removing some grist from the gossip mill, let’s tackle a handful of the biggest direct access myths out there: Myth #1: Direct access only applies to private outpatient physical therapy practices. Truth: One of the most pervasive myths in the therapy industry is that direct access only benefits …

  • Let’s Talk Turkey: How Schedule-Stuffing Affects Patient Experience Image

    articleSep 25, 2017 | 5 min. read

    Let’s Talk Turkey: How Schedule-Stuffing Affects Patient Experience

    I’ve got a confession to make: I’m one of those people who bust out the pumpkin spice and fall decor on September 1. This might be a product of my Midwestern roots (apple-picking and corn mazes, anyone?), or it could be the result of living in Arizona, where autumn is more of a state of mind than an actual shift in season. So, it’s no wonder that Thanksgiving is one of the holidays I look forward to …

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