• articleAug 20, 2011 | 5 min. read

    The Physical Therapist's Twitter Crash Course

    We know what you are probably thinking. Why would I use Twitter to promote my Physical Therapy Clinic? While Twitter may or may not be the right choice for you, it does prove useful in the marketing space. Boasting over 175 million users , Twitter is a great way to stay up to date on topics in 140 characters or less. Twitter works well if you want to find out if conversations are taking place about your …

  • articleAug 19, 2011 | 5 min. read

    Facebook for your Practice: How to Setup your Page and Engage Both Your Current and Potential Patients

    Facebook has become a part of over 750 million user’s daily lives. There is a pretty high chance that you have a personal account to stay in touch with your family and friends, but have you ever thought of having a Facebook page for your practice? Studies in healthcare marketing have shown that Facebook can increase revenue and loyalty . Plus, it’s a great way to connect with your current patients, referring physicians and community partners. If …

  • articleAug 17, 2011 | 8 min. read

    How to WOW Your Website Visitors: Copywriting Recommendations for Your Home & About Us Pages

    How many visitors view your website each month?  Analytical data from our clients tells us it’s in the hundreds of visitors …even more of you drive traffic with search engine optimization and/or pay-per-click ads. It just makes sense that you put some time into your website copy .  Copywriting is meant to persuade someone to take an action.  It’s not written words simply to educate someone.  When writing home page copy, you need to refer to the …

  • articleAug 17, 2011 | 3 min. read

    How to use a blog to enhance your physical therapy practice

    How can a blog help to market your practice? Utilizing a blog on your clinic website can be a great way to promote your business. You can use a blog for any number of marketing initiatives. We will cover the benefits of using a blog for your business and some best practices to help you get started. Using a Blog to enhance your patient experience Many patients probably have questions about their diagnosis, their treatment, and their …

  • articleAug 16, 2011 | 3 min. read

    Top 3 Best Practices for PTs on Linkedin

    Getting Started with LinkedIn Continuing our week-long social media theme, today’s topic is Linkedin . There are already over 17,000 physical therapists in the United States on Linkedin . But what is the value of Linkedin? Let’s start at square one. LinkedIn is the world’s largest professional network with over 120M+ members (think Facebook meets personal resume, but strictly professional).   Check out the video below to tell you a little bit more about LinkedIn: [swf file="http://www.youtube.com/v/ZVlUwwgOfKw" …

  • articleAug 15, 2011 | 2 min. read

    How can an EMR in the Cloud Increase Profits for my Clinic

    By now, everyone is aware of the financial incentives available for clinicians who switch to Electronic Medical Records. The incentives are supposed to help clinics offset their costs while they digitize their entire office, including getting rid of those awful filing cabinets. Before too much excitement sets in, you should also be aware that while rehab professionals are not eligible for the financial incentives . The reasons for this exclusion are confusing, but we will save that …

  • articleAug 15, 2011 | 3 min. read

    Coming Soon to WebPT - New Features

    The month of September is going to be a busy month at WebPT Headquarters. In our quest to continue leading the PT EMR market, WebPT will be releasing some exciting new features and products that we are sure will enhance your experience and improve practice management. We wanted to quickly update everyone on these products and the education that will be accompanying the releases. Before diving into these features, we wanted to address the changes that WebPT …

  • articleAug 14, 2011 | 6 min. read

    5 Things to Think About Before Using Social Media for Marketing my Physical Therapy Clinic

    Social Media has revolutionized the ability for people to connect with one another. While great for connecting with friends and family, it can also be a huge asset to your business.  Contrary to what you may think, social media is not just for posting random thoughts or crazy videos.  Facebook , LinkedIn , Twitter , and YouTube are avenues for marketing, clinic name recognition, and networking.  It is the new generation of communication that can't be ignored.  …

  • articleAug 14, 2011 | 3 min. read

    Are your patients feeling 'Doc Blocked'? Your EMR might be to blame.

    The rehabilitation space is one of the more compassionate medical disciplines . Many WebPT members spend an hour of one-on-one time with their patients to ensure the best quality of care is delivered. While this attitude should be mimicked and admired across the healthcare field, it does create some concerns when it comes to the implementation of technology. A recent article titled, “The Loss of Eloquence in EMR Notes” highlights the inability of some clinicians to tell …

  • articleAug 13, 2011 | 2 min. read

    How to tell if an EMR will help or hinder your practice

    While looking at an EMR for your clinic, it can be hard to understand what will work for you and what won't. To add to it, the messages in the industry seem a bit mixed and muddled. On any given day, you may read an article outlining all of the reasons why EMR adoption is slow and difficult for a non-technical staff.   A number of reasons fault the user and not the software. The next day, …

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