• 5 Legit Reasons to Fire a PT Patient (and How to Do It) Image

    articleApr 26, 2019 | 10 min. read

    5 Legit Reasons to Fire a PT Patient (and How to Do It)

    One of the greatest joys of being a physical therapist is interacting with patients. There is truly no feeling in the world like helping someone improve his or her mobility and independence. But, as enjoyable as patient care can be, it’s not always sunshine and roses. There’s no guarantee that every patient will treat us with respect. In fact, some even act in a threatening way toward us. And while most therapists have some war stories, it’s …

  • Discovering and Marketing Your Physical Therapy Niche Image

    articleApr 25, 2019 | 6 min. read

    Discovering and Marketing Your Physical Therapy Niche

    If you’ve been following along on the WebPT Blog , then you already know how important it is to develop a unified brand for the PT profession . After all, as it stands, many people still don’t understand the value of physical therapy. And that’s gotta change—if you want to serve more patients, that is. But, that doesn’t negate the importance of creating a stellar brand for your own practice —one that resonates with your audience and …

  • 6 Tips for Marketing Your Brand-New PT Clinic Image

    articleApr 24, 2019 | 5 min. read

    6 Tips for Marketing Your Brand-New PT Clinic

    Congratulations—you’ve finally fulfilled your dream and opened your very own brand-new PT clinic ! The walls have a fresh coat of paint, you have a first-class documentation and billing software in place, and your gym equipment is ready to get broken in. Now, all you need are patients to fill up the space. But, that’s easier said than done; marketing a brand-new clinic is a little different than marketing an established practice. For example, pay-per-click (PPC) marketing …

  • Act Now! How to Properly Use CTAs in Your Clinic's Marketing Image

    articleApr 23, 2019 | 6 min. read

    Act Now! How to Properly Use CTAs in Your Clinic's Marketing

    We’ve all seen it: encased in glass, shining, and enticing passersby to give it a satisfying tap. In fiction, few can resist pushing the iconic “big red button,” despite any warning signs telling them not to. As it turns out, the temptation to click isn’t just a classic trope in movies and cartoons—there’s actually a psychological reason behind it. In some cases, it boils down to the forbidden fruit factor. But even without the “do-not-touch” element, seeing …

  • FAQ: Make Google Do It: How to Use the Internet to Win More Patients Image

    articleApr 18, 2019 | 22 min. read

    FAQ: Make Google Do It: How to Use the Internet to Win More Patients

    Earlier this week, Heidi Jannenga, PT, DPT, ATC, and Scott Hebert, PT, DPT, hosted a webinar that dove into the depths of digital marketing in the age of the almighty Internet. Though they covered a lot of ground, they weren’t able to address all the questions that filtered in during the hour-long presentation . So, we took it upon ourselves to compile (and answer!) the most commonly-asked questions of the bunch! Don’t see the answer to your …

  • 3 Keys to Creating Content Your Patients Actually Want to Read Image

    articleApr 17, 2019 | 6 min. read

    3 Keys to Creating Content Your Patients Actually Want to Read

    You’ve got a blog , an email newsletter , and an active social media presence . And that’s all great—as long as you’re using those channels to publish original content that your network of patients (current, past, and prospective ones) actually want to consume. Otherwise, you’re putting in an awful lot of work for very little reward. But how do you ensure you’re (1) generating physical therapy blog ideas that actually resonate with your audience, and (2) …

  • How to Host a Community Event at Your PT Clinic Image

    articleApr 15, 2019 | 8 min. read

    How to Host a Community Event at Your PT Clinic

    One of the best ways to make your mark in your local market is to embrace your community with open arms—and an open house (so to speak). Community events are a great way to draw potential patients to your clinic—especially if your practice is in a small town or a tight-knit community. You can use events to showcase what your practice is all about, or even just to interact with patients in a relaxed setting, when your …

  • 6 Stress Reduction Tips for PTs, OTs, and SLPs Image

    articleApr 12, 2019 | 6 min. read

    6 Stress Reduction Tips for PTs, OTs, and SLPs

    When you work as a rehab therapist, no two days are the same. And while that can be exciting (who enjoys monotony?), it can also create a lot of stress. Add in the fact that you’re working with patients who may be frustrated, in pain, or just generally grumpy, and you’ve got a whole lot to handle day-in and day-out. This holds especially true if you’re feeling overworked and under-supported, which can often happen in a busy …

  • 4 Ways to Market Your PT Clinic's Culture Image

    articleApr 10, 2019 | 6 min. read

    4 Ways to Market Your PT Clinic's Culture

    Why do patients drop out of therapy? As we explain in this WebPT Blog post , it can be for a number of reasons ranging from slow results to time constraints. But while the reasons may vary, most of them boil down to one thing: the patient just wasn’t right for physical therapy—at least not at your clinic. So, what’s a PT practitioner to do? After all, if you’re relying on referrals from physicians , there’s no …

  • The Rehab Therapist’s Guide to Hashtags Image

    articleApr 9, 2019 | 7 min. read

    The Rehab Therapist’s Guide to Hashtags

    Hashtags are here to stay (so long as Twitter and Instagram have anything to say about it), so if you’re not already using hashtags in your social media marketing , now is the time to start. For those of you who already use hashtags on social, kudos! You’re well on your way to becoming a social media savant—if you’re not already. But even savants can use advice from time to time, so before we dive into the …

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